20151104 每日广告行业观察:为何品牌都该正视自己的缺陷?

行业门户

guardian

Facebook 反馈按钮:广告人工智能将了解你的一切
Is Facebook’s reactions button a step toward artificial intelligence in adland?
为何品牌都该正视自己的缺陷?
The Pratfall effect and why brands should flaunt their flaws
社交媒体营销——让我们重新思考社区管理
Social media marketing – let’s rethink community management
如何统一营销活动背后不同的营销机构
How to unify disparate agencies behind marketing campaigns

adweek

劳氏在太空开了一家五金店
Lowe’s Is Opening a Hardware Store in Space (Kind Of)
耐克冬季史诗,明星云集,两分钟’Snow Day’
Nike Welcomes Winter With Epic, Star-Studded, Two-Minute ‘Snow Day’ Commercial
三大营销头痛的症状
The 3 Symptoms of a Marketing Headache
Adblock Plus 将与出版商门讨论“允许广告”的计划
Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week
Stoli 的移动广告让你实实在在地感受到一个鸡尾酒正握在你手
Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

damndigital

营销常犯的5大误区,你有过吗?
他被喻为日本的空气摄影师,他是无印良品的御用摄影师 ——藤井保
摄影中巧用留白,拍出大片即视感
App欢迎页的文案怎么写?【案例合集】

nofashion

报告:中国奢侈品市场预计连续两年下跌 消费者逐渐对奢侈品失去信任
I.T中期亏损3,100万 中国内地盈利大涨160% 老佛爷合资公司继续亏损
Coach 寇驰中国销售进一步放缓 一季度仅增3%
业绩超预期 Columbia哥伦比亚股价盘后暴涨17%

madisonboom

麦迪逊邦每周全球营销资讯/GlobalWire
美国航空委任CP&B和MediaCom为全球代理商,终结McCann合作
————————————————
Blogger:

sethgodin

权利与老有所为
Entitlement vs. worthiness

adeevee

福特:不要 Emoji 和 Drive
Ford: Don’t Emoji and Drive
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汉堡王:新鸡肉沙拉
Burger King: New Chicken Salads
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20151028 每日广告行业观察:Instagram 推出新视频应用 Boomerang

行业门户

guardian

如何缩小数字营销在市场中的技术差距——专家观点
How to close the digital skills gap in marketing – expert views
内容营销可能不会帮你得到客户
Content marketing probably won’t help you acquire customers
关于未来出版业的五个预言
Five predictions for the future of publishing
如何吸引新的艺术类观众?
Five ways to attract new arts audiences

adweek

谷歌母公司 Alphabet 第三季度净利39.79美元 同比增长45%
Google Parent Alphabet Now Has 6 Different Products With 1 Billion Users Each
Instagram 推出新视频应用 Boomerang 可一键制作 GIF 动画
This New Instagram App Lets Creators Make Endlessly Looping GIFs
纽约国际动漫展中最古怪的五个品牌
The 5 Weirdest Things Brands Are Doing at New York Comic Con
这两家公司计划把音乐和体育与物联网结合起来
These 2 Companies Plan to Combine the Internet of Things With Music and Sports

damndigital

谁说 social 是万能的?
一个App从无到有需要多少钱?至少100万
原研哉演讲及PPT分享:如何深度理解日本的审美理念?
他设计的可是日本电影的灵魂啊
逻辑解答:如何做好竞品分析?

nofashion

Chanel 收购美国 St. Supéry 酒庄
YSL 势不可挡 打折救不了 Gucci
http://www.nofashion.cn/a/1445540729549.html
Raf Simons 的 Dior 绝唱已上演 双方续约不成分手在即

madisonboom

麦迪逊邦每周全球营销资讯/GlobalWire 1023
————————————————
Blogger:

sethgodin

进攻和防守,B2B 的洞察力
Offense and defense, a b2b insight

adeevee

Nest:视频,季节,烟
Nest: Video, Seasons, Smoke
nEO_IMG_nest-video-seasons-smoke-print-377395-adeevee

nEO_IMG_nest-video-seasons-smoke-print-377396-adeevee

nEO_IMG_nest-video-seasons-smoke-print-377397-adeevee

Espaço 瑜伽课:瑜伽玩具
Espaço Clara Luz Yoga Class: Yoga Toys
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20151021 每日广告行业观察:雅虎推出100%免费大数据移动分析工具打造移动生态圈

行业门户

guardian

实现成功的营销活动必须做到的五件事
Five must dos for successful influencer marketing campaigns
电视广告六十年成长:下一步是什么?
Television advertising at 60: what’s next?
当品牌宣传出错时….
When branding campaigns go wrong
数字时代保持品牌相关性的建议
Keeping long-standing brands relevant in the digital age

adweek

雅虎推出100%免费大数据移动分析工具打造移动生态圈
Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data
营销人员该如何解决市场营销数据的问题?
How Marketers Can Get Past the Hype of Marketing Analytics
社交网络营销的方向在哪里?
Who’s Leading the Way for Marketers Among the Biggest Social Networks?
Agency 的大佬们谈论中国市场营销的现状及发展趋势
Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace

damndigital

自媒体阅读量下降20%,我们究竟能做点什么?
在 Michael Kors 纽约总部做新媒体经理教会我的事
标题党的自我修养:“病毒式内容传播”背后的科学原理
「微信运营全攻略」
有哪些看起来很蠢,实际上却拍案叫绝的设计?
美妆行业 H5 移动营销案例大合集【H5案例精选】

nofashion

LV三季度销售急剧放缓 中国无计可施 股价大跌
宝姿又不卖了 退还买家1.8亿收回6%股权解除交易
Gap Inc.盖璞集团无解?三大品牌全线告急

madisonboom

它究竟怎样成为了黄金周的“大事件”?
百威英博与南非米勒达成千亿美元收购协议,缔造全球最大的啤酒帝国
————————————————
Blogger:

sethgodin

自恋的利他主义
Narcissistic altruism (altruistic narcissism)

adeevee

智威汤逊维尔纽斯:J.
J. Walter Thompson Vilnius: Looking J.
nEO_IMG_j-walter-thompson-vilnius-looking-j-outdoor-print-376902-adeevee

nEO_IMG_j-walter-thompson-vilnius-looking-j-outdoor-print-376903-adeevee

nEO_IMG_j-walter-thompson-vilnius-looking-j-outdoor-print-376904-adeevee

哈维尼科尔斯:宠物
Harvey Nichols: Pet
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20151015 每日广告行业观察:谷歌启动新计划 提速移动网浏览

行业门户

guardian

移动营销注定会被淘汰?
Is mobile marketing destined to be deleted?
如何抢占竞争对手的市场份额?
What does it take to go from challenger brand to market leader?
开发商发言:解码伦敦的房地产广告牌的语言
Developer-speak: decoding the language of London’s property billboards
重新定义公关人眼中的“新闻价值”
What’s it worth? The problem of measurement in PR

adweek

这是一个很酷的数据可视化图表,关于 Facebook 上个月最热门话题
Here Is a Cool Data Visualization of Facebook’s Hottest Topics Last Month
经济学家认为“千禧一代并不是你所想的那样。”
Millennials Aren’t Who You Think They Are, The Economist Says
谷歌启动新计划 提速移动网浏览
Google Is Making the Mobile Web Faster for Publishers and Their Readers
今日广告:箭牌口香糖包装了一个年度的甜蜜爱情故事
Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories

damndigital

文案的策略性:只顾KPI的文案没有用
亲身经历,一个充满情怀的自媒体产品是如何一步步失败的?
装逼是一种艺术;而广告技术公司的装逼,是一种行为艺术
懂得把生活融入文案,才动人呐 —— 台湾阿原肥皂产品文案

nofashion

香港零售额8月份暴跌5.4% 国庆游客暴增被讽全是转机赴日大陆客
传Valentino推动上市 估值20亿欧元
Golden Gate 对 Ascena 持股9%
L Brands 9月同店销售大增9%

madisonboom

在 CHANEL 机场,老佛爷正等你
“步履下的生意经”——解析路跑经济
————————————————
Blogger:

sethgodin

“没有人点击它,没有人喜欢它……”
“No one clicked on it, no one liked it…”

adeevee

马来西亚自然协会:貘,犀牛,犀鸟,鱼
Malaysian Nature Society: Tapir, Rhino, Hornbill, Fish
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nEO_IMG_malaysian-nature-society-tapir-rhino-hornbill-fish-print-376752-adeevee

Queer Lisboa:美
Queer Lisboa: Beautiful
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nEO_IMG_queer-lisboa-beautiful-print-376895-adeevee

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20151010 每日广告行业观察:YouTube 购物广告链接服务将遍及全站

行业门户

guardian

在中国市场如何做口碑营销
Marketing in China: a five-step guide
YouTube 购物广告链接服务将遍及全站
Has YouTube come of age for modern advertisers?
品牌 Instagram 营销技巧
Instagram for brands – top tips
Content Marketing 内容营销的注意事项
The dos and don’ts of content marketing – from the experts

adweek

Twitter打开了并放大视频广告节目
More Preroll Ads Are Coming to Twitter Feeds With Expanded Video Program
九月,YouTube 上10个最值得观看的广告
The 10 Most Watched Ads on YouTube in September
为什么营销人员说Facebook的新表情符号是“姗姗来迟”?
Why Marketers Say Facebook’s New Emoji Reaction Buttons Are ‘Long Overdue’
一支滑稽的内衣广告:两个睾丸的悲伤
The Sad, Painful Life of Two Testicles Improves Dramatically in This Hilarious Underwear Ad

damndigital

如何打造一个杀手级品牌?让消费者都变成信徒?
采访:辍学和创业都是人生赢家?看 Photoshop 设计之父怎么说
实力传播发布《在线视频预测报告》
营销人必看的四个数据营销方法论,你知道几个?
知识解答:产品运营 vs 市场营销,区别在哪里?

nofashion

美国 Uniqlo 亏损扩大 母公司预警今年增长放缓
性冷淡?Muji无印良品中国恐怖增长 将加速在华扩张每年新增50店近乎翻倍
Hermès爱马仕皮带版Apple Watch中国大陆开卖 外包装用Hermès橙

madisonboom

现代传播面临转型阵痛 人事变动频繁
社交新前线:即时通讯使用率飙升12%,越来越多的人选择封闭平台
————————————————
Blogger:

sethgodin

马虎的关系
Sloppy ties

adeevee

乔治城配镜师:家庭成员
Georgetown Optician: Family
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Meowbox:沙发,内衣
Meowbox: Couch, Lingerie
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nEO_IMG_meowbox-couch-lingerie-print-376859-adeevee

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20150930 每日广告行业观察:YouTube 八月最值得看的10支广告

行业门户

guardian

不要喂食广告巨魔
Don’t feed the advertising trolls
广告之简单与不简单
Advertising, a trivial career for serious people?
当报纸们都走到了一起,伟大的事情就会发生
Great things can happen when newspapers stop hating each other
塞雷娜·威廉姆斯-佳得乐广告:无与伦比
Serena Williams steps back in time for Gatorade advert

adweek

营销的未来不会是既成事实
The Future of Marketing Is Not a Fait Accompli
DDB 全球名誉主席 Keith Reinhard 获克莱奥终身成就奖
Keith Reinhard to Receive Clio Lifetime Achievement Award
YouTube 八月最值得看的10支广告
The 10 Most Watched Ads on YouTube in August
世界级制作机构 Endemol 公司将推出自己的视频中心
Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan

damndigital

十封写给“爱”的情书 — Tiffany「我看蒂芙尼的爱」文案系列
严冬将至:2015年Html5行业生存报告(上)
iPhone 优秀广告合集
带你进入宫崎骏的童话世界,读那些暖心的文案

nofashion

Valentino华伦天奴上半年销售激增59% 全年有望突破10亿欧元 无意收购Missoni米索尼
合作Hermès爱马仕 Apple Watch仍拒绝透露任何销售数据
I.T财务总裁辞职 称与董事会无分歧 或因人民币存款贬值令公司损失6000万港元有关

madisonboom

数字环境下的创意秘诀 —E-link台北动脑青训营访谈札记
当喵星人进军广告圈,铲屎官还有活路吗?
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Blogger:

sethgodin

思想进展
How idea adoption works–The Idea Progression

adeevee

Pepto-Bismol:甜蜜的复仇
Pepto-Bismol: Sweet revenge
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比萨店奥利维亚:最好的交汇点
Pizzería Olivia: The best meeting point
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20150923 每日广告行业观察:营销人都是怎么「讲故事」的?

行业门户

guardian

品牌与社交媒体:消费者在想什么
Brands and social media: what consumers think
关于品牌在人类未来世界的设想
The future of brands in a post-human world
昆虫冰淇淋吗?体验营销体验式营销能否让消费者买单?
Insect ice-cream? Experiential marketing just got tasty
营销人都是怎么「讲故事」的?
Harness the power of storytelling to appeal to new customers

adweek

为什么越来越多的年轻一代会选择网上购物
Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics
Facebook 希望成为小型企业营销推广的首选
Facebook wants to be the No. 1 priority for small businesses.
展望未来,捷豹希望被看作是一个可以实现的奢侈品牌。
Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price
信息图:NFL超级球迷在这个赛季的计划
Infographic: How NFL Super Fans Plan to Take in the Season

damndigital

一堂广告营销人必学的“数据挖掘”课
谷歌才是追热点之王
3分钟看遍100年女性情趣睡衣的变迁史!
海外移动案例合集:序列帧、社交平台、浸入体验,总之不是微信H5

nofashion

Tiffany蒂芙尼起诉Costco好市多售假胜诉
Uniqlo进军第5个欧洲市场比利时
L Brands 8月继续领跑同行 同店销售增6%远胜预期

madisonboom

Instagram 开始在全球范围内卖广告了
iPhone 6S 电视广告片出街
————————————————
Blogger:

sethgodin

三个营销转变
Three changes in marketing

adeevee

5giay.vn: 车,猫,椅子,花瓶
5giay.vn: Car, Cat, Chair, Vase
nEO_IMG_5giayvn-car-cat-chair-vase-print-375557-adeevee

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nEO_IMG_5giayvn-car-cat-chair-vase-print-375554-adeevee

Ayo 健身俱乐部:吸烟的风险
Ayo Fitness Club: Smoking risks the most valuable things you have
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20150916 每日广告行业观察:实质重于形式:品牌们如何发现最新流行趋势?

行业门户

guardian

实质重于形式:品牌们如何发现最新流行趋势?
Substance over style: how can brands capitalise on new found fashion trends?
广告未来的四个关键词
The four keys to future advertising success
五个最佳品牌 Straplines 以及其背后的故事
Five of the best company straplines and the stories behind them
英国麦当劳公司推出 YouTube 青年频道
McDonald’s hires YouTube stars to launch youth channel

adweek

苹果 iOS9 支持第三方拦截广告 Adblock推iOS浏览器
Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads
为什么数据和创造力的结合是提提高品牌价值的关键
Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines
Nike 韩国新广告:”Play Loud” !
Nike’s New Ad Discourages Budding Athletes, Who Won’t Make It Anyway
Big Lots 新广告:“Have You Ever”?
Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

damndigital

到底该不该再继续做social?
GIF动画 | 40个加载页面设计,让等待成为一种享受
因为招生海报太猎奇太大胆,日本的「黑鲔鱼大学」忽然火了
【腾讯/阿里/百度】BAT人才体系的职位级别、薪酬、和晋升标准大全

nofashion

Marks & Spencer马莎百货M&S表示中国市场仍是集团国际焦点 但会接受现实放低预期
Macy’s梅西百货推进新一轮关店 最多结束40分店 假日季引进 Best Buy 促客流
Tesco 乐购42亿英镑出售南韩业务 或逐步退出国际市场

madisonboom

迪奥推新香,德普叔满身骚气而来
薛雯漪:命运本身,才是最生动的大数据
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Blogger:

sethgodin

哪一部分你不同意?
Which part do you disagree with?

adeevee

乐扣乐扣:100%密封
Estra Lock&Lock: 100% hermetic
nEO_IMG_estra-locklock-100-hermetic-print-375314-adeevee

nEO_IMG_estra-locklock-100-hermetic-print-375313-adeevee

nEO_IMG_estra-locklock-100-hermetic-print-375312-adeevee

nEO_IMG_estra-locklock-100-hermetic-print-375311-adeevee

吉普:牧马人,叛徒,切诺基
Jeep: Wrangler, Renegade, Cherokee
nEO_IMG_jeep-wrangler-renegade-cherokee-print-375117-adeevee

nEO_IMG_jeep-wrangler-renegade-cherokee-print-375116-adeevee

nEO_IMG_jeep-wrangler-renegade-cherokee-print-375115-adeevee

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20150906 每日广告行业观察:Facebook推出虚拟机器人助手「M」,挑战苹果Siri和Google Now

行业门户

guardian

Facebook推出虚拟机器人助手「M」,挑战苹果Siri和Google Now
Facebook M virtual assistant will compete with Siri and Google Now
WPP 集团苏铭天爵士(Sir Martin Sorrell)看好中国前景尽管销售放缓
WPP’s Sir Martin Sorrell bullish about China prospects despite sales slowdown
人们为何这么迷恋自拍杆?对上帝角度的向往
Selfie sticks should be banned for massaging our self-obsession
自动播放枪手枪杀记者画面 Facebook 引发用户抱怨
Facebook and Twitter users complain over Virginia shooting videos autoplay

adweek

我们每天都在用创意解决问题
We use creativity to solve problems every day.
像’LittleThings’这样的新闻创业公司是正努力解决广告可视性问题
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Bloodvertising 如何成为今天最发肉体化的趋势?
How Bloodvertising Became One of Today’s Most Visceral Trends
汉堡王想与麦当劳合体一天 拟推出 “麦皇堡”
Burger King Wants to Create a ‘McWhopper,’ but McDonald’s Isn’t Biting

damndigital

广告宣传口号Slogan写作的7大手法
​阅兵期间怎么打广告?
文案丨一个卖萌的“家电派诗人”,一个”屁”都被写出萌哒哒的诗意
书籍推荐:学文案,应该看什么书?
“性冷淡风”全面入侵我们的生活,为什么会这么红?

nofashion

寺库网联姻美美力诚开跑最后10公里 或成奢侈品电商业最后赢家
传百丽集团同名品牌撤出香港 7间店已全部关闭
Forever 21增长放缓 寻求1.5亿美元贷款

madisonboom

专访 | 阿里妈妈CMO珍如:迈入真人营销时代
玩转情感营销:一只逗比打印机的成精之路
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Blogger:

sethgodin

鄙视是会传染的
Contempt is contagious

adeevee

Savyolovsky 零售中心:讨价还价
Savyolovsky Retail Centre: Haggle
nEO_IMG_savyolovsky-retail-centre-haggle-print-375331-adeevee

nEO_IMG_savyolovsky-retail-centre-haggle-print-375332-adeevee

nEO_IMG_savyolovsky-retail-centre-haggle-print-375333-adeevee

Livrarias Curitiba:加拉格尔,科波拉,斯蒂芬·金
Livrarias Curitiba: Gallagher, Coppola, Stephen King
nEO_IMG_livrarias-curitiba-gallagher-coppola-stephen-king-print-375322-adeevee

nEO_IMG_livrarias-curitiba-gallagher-coppola-stephen-king-print-375321-adeevee

nEO_IMG_livrarias-curitiba-gallagher-coppola-stephen-king-print-375320-adeevee

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20150902 每日广告行业观察:Discovery 投身虚拟现实,推出 Discovery VR 应用

行业门户

guardian

运用数字技术吸引消费者购物的3个方法
Three tips for using digital technology to woo customers
入门指南:如何让 Twitter 为商业所用
Twitter tips and tricks: a beginner’s guide for small business
数据,技术和创意:营销人员的新机遇
Data, technology and creativity: new opportunities for marketers – live Q&A
PaddyPower 与 BetfairGroup 80 亿美元达成合并
Paddy Power and Betfair merger may mean more offensive adverts to come

adweek

BuzzFeed 合作全球最大传播集团 WPP
Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other
代理如何打破所有规则,让品牌成为一种生活方式
How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars
Discovery 投身虚拟现实,推出 Discovery VR 应用
Embracing the ‘Future,’ Discovery Goes All-In on Virtual Reality
每日广告:这则令人难以置信的侦察广告教会你如何救人一命
Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

damndigital

看国外同行如何玩转移动网站【案例合集】
「知乎」自媒体被抄袭还申诉无门是一种怎样的体验?
时趣小栗旬回应奥美创意总监:我们做social为什么那么开心
微信运营危机和出路:订阅号已死,占领朋友圈才是赢家
日清日本案例精选:任何食物都值得尊敬,即使是一碗泡面

nofashion

Jimmy Choo 上半年销售增长放缓
香港零售业或迎来裁员潮 硬奢跌至谷底 开始轮到服饰百货
法国品牌Sandro、Maje母公司SMCP上半年收入大增32% 下半年继续扩张 看好中国前景

madisonboom

Target 一口气包下《Vogue》(9月刊) 20P的广告,想干吗?
新广告法9月1日正式执行 广告人收入会减少吗?

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Blogger:

sethgodin

再一次失败
Failing, again

adeevee

Brinox:剪切
Brinox: Cut
nEO_IMG_brinox-cut-print-375301-adeevee

nEO_IMG_brinox-cut-print-375302-adeevee

nEO_IMG_brinox-cut-print-375303-adeevee

维珍电台:马文,艾米,猫王
Virgin Radio: Marvin, Amy, Elvis

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