20140630 每日广告行业观察:谷歌教你用纸板DIY虚拟现实眼镜

行业门户

adage

瞄准特斯拉 丰田明年3月推出FCV氢燃料电池车
Toyota Taps Droga5 to Lay Groundwork for Hydrogen-Fuel-Cell Vehicle
深夜电视首播
Late-Night Is a Bright Spot in TV Upfronts
谷歌教你用纸板DIY虚拟现实眼镜
Build Your Own Oculus Rift Using Cardboard, Thanks to Google

nytimes

新NPR首席Jarl Mohn立誓要培养多样性
New NPR Chief, Jarl Mohn, Vows to Foster Diversity
广告行业新闻
News From the Advertising Industry

theguardian

时代华纳M·斯科特·海文斯:“我们想要创造下一个LinkedIn和Facebook”
Time Inc’s M Scott Havens: ‘We want to build the next LinkedIn or Facebook’

damndigital

为什么年轻人喜欢The Color Run
11个索尼失败产品 – 技术领先的公司是如何做蠢事的
Google发布全新设计语言Material Design

nofashion

LV被诉种族歧视 旗舰店经理称LV中国制造“suck”
LightInTheBox兰亭集势上调二季度预期 股价大涨25%
波司登全年盈利暴降35.6%
世界杯带动Nike四季度业绩超预期

madisonboom

罗德公关上海新获五项新业务
4A在中国日渐式微的十大理由
【调查】全球七成企业传播主管正在招募数字营销专家

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Blogger:

Seth’s blog

引用可用的要求
References available upon request
“你自行车骑得好吗?”
“How was your bike ride?”
三个来自百老汇的营销教训
Three marketing lessons from Broadway

adeevee

柠檬水电影:战争、色情、戏剧
Lemonade Films: War, Erotic, Drama
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Kommerling隔音窗户:断头台
Kömmerling Soundproof Windows: Guillotine
kommerling-soundproof-windows-guillotine-print-361947-adeevee

阿尔迪:鲑鱼,熊
ALDI: Trout, Bear

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20140627 每日广告行业观察:网络电视版权之争美高院裁定Aereo败诉

行业门户

adage

宝洁的青春期烦恼
P&G’s Always Aims to Change What It Means to Be ‘Like a Girl’
时代公司出售其墨西哥杂志业务 专注于美国和英国
Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.
网络电视版权之争美高院裁定Aereo败诉
Aereo Defeat Sets Up Bigger, Broader Fight for TV
为了领先于苹果,三星允许消费者试用智能设备
To Head Off Apple, Samsung Lets Consumers Test-Drive Smart Devices

nytimes

“城市成人”站加入纽约广播
‘Urban Adult’ Station to Join New York Airwaves
NeonGrid希望能上IMDB在线视频排行
NeonGrid Wants to Be the IMDb for Online Videos

reuters

史努比电影制作中 基金经理押注Iconix
With Snoopy film in the works, fund managers bet on Iconix
前默多克首席执行官布鲁克斯判决无罪
Ex-Murdoch CEO Brooks says vindicated by not guilty verdicts

damndigital

奥美董事长谈工作
Thoughtful China: 发展数字品牌革新
台湾历年广告流行语金句奖得奖金句(1994-2011)
Millward Brown收购全球市场营销战略咨询公司EffectiveBrands

nofashion

六福净利润增长50%
莎莎一季度同店销售仅增1.5% 本财年谨慎
南韩LG放弃收购Elizabeth Arden

madisonboom

捷豹联手小贝缔造广告大片:成就不止,见证传奇
华谊嘉信拟4.6亿全资收购迪思传媒
爵爷赚钱太多,遭到股东质疑
渣打信用卡打响全新营销战役- 银行家寻真爱
《营销人,你正常吗?》完美落幕

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Blogger:

Seth’s blog

焦虑旅行者的清单
Self assurance checklist for the anxious traveler

adeevee

高德瑞治安全解决方案:房子,古董店,音乐商店
Godrej Security Solutions: House, Antique Store, Music Store

godrej-godrej-security-solutions-house-antique-store-music-store-print-361912-adeevee

godrej-godrej-security-solutions-house-antique-store-music-store-print-361913-adeevee

godrej-godrej-security-solutions-house-antique-store-music-store-print-361914-adeevee

金霸王电池
Duracell: Choo-choo, Camera, Remote-control

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duracell-choo-choo-camera-remote-control-print-361903-adeevee

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20140626 每日广告行业观察:亚马逊Fire Phone正式发布

行业门户

adage

谷歌将推出智能电视平台Android TV
Google Debuts Smart TVs, Watches and Cars
亚马逊Fire Phone正式发布 吸引大批广告商
Amazon Lures Developers to Fire Phone With Guaranteed Ad Rates
戛纳金狮:创意广告Top 5
Video: The Creativity Top 5, Cannes Lions Edition

nytimes

媒体科技作家史蒂芬•列维:从黑客精神到商业化的成功
Medium Hires Tech Writer Steven Levy as It Moves From Platform to Publisher
大卫·缪尔成为ABC世界新闻新主播
David Muir to Succeed Diane Sawyer as ‘ABC World News’ Anchor

reuters

英国:卡梅伦再度为窃听丑闻案道歉
UK’s Cameron apologizes to parliament over ex-media chief found guilty of phone-hacking

damndigital

AdMaster联合R3正式发布《第四届中国数字媒体营销年度调研报告》
达美乐的华丽转身
设计师能否回头赋予「品牌」灵魂?

nofashion

Uniqlo 优衣库考虑从印度采购服装
Juicy Couture 2015年北美卷土重来
米兰站再发盈利预警
美国内衣制造商HanesBrands 4亿欧元并购欧洲同行DBApparel
Armani 副线品牌A/X 创意总监被炒 传因设计抄袭David Yurman

madisonboom

梅耶尔“睡过头”惹怒IPG大Boss了!
【调查】全球七成企业传播主管正在招募数字营销专家

————————————————

Blogger:

Seth’s blog

生存危机
The existential crisis (and the other kind)

adeevee

圣克鲁斯葡萄酒商店:夫妇
Santa Cruz Wine Store: Couples
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santa-cruz-wine-store-couples-print-361891-adeevee

Kanukte花卉:嫂子,拉斯维加斯,秘书
Kanukte Flower&Event: Sister in Law, Las Vegas, Secretary
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kanukte-flowerevent-kanukte-flowerevent-sister-in-law-las-vegas-secretary-print-361885-adeevee

El Observador传媒报:平衡的白宫,平衡的德国国会大厦,平衡的克里姆林宫
El Observador Newspaper: Balanced White House, Balance Reichstag, Balanced Kremlin
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el-observador-el-observador-newspaper-balanced-white-house-balance-reichstag-balanced-kremlin-print-361874-adeevee

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Road Lodge
Road Lodge: Crack, Snog, Sack
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20140625 每日广告行业观察:瑞表5月出口上涨1.2% 低价表持续低迷

行业门户

adage

戛纳:激发创造力和灵感的中心
Four Memes of Cannes (OK, Three Memes and a Troll)
《纽约时报》的空白页面得到半岛台工作人员的支持
The New York Times Leaves Page Blank in Support of Al Jazeera Staff
广告创意?RF寻求产品创新
Ad Ideas? RFPs Morph Into Requests for Innovation, Products
谷歌Nest:像搜索一样简单控制你的家
Google’s Nest to Make Homes More Connected Via Developers

nytimes

独立音乐的数字阻力
Indie Music’s Digital Drag
Hachette添加了对抗亚马逊的砝码
Hachette Adds Heft to Combat Amazon

damndigital

揭秘:Emoji表情的前世今生
灵感: 18个实用的在线新闻工具

nofashion

Avon 雅芳集团进一步裁员600人
Topshop香港扩张 Topman首次进驻
瑞表5月出口上涨1.2% 低价表持续低迷
耀莱净利润暴跌71.4%
美国私募股权投资公司 Carlyle 凯雷集团撤资Moncler套现2.15亿欧元

madisonboom

2014戛纳创意节影视类大奖逐一揭晓!
痛!并快乐着?营销人,你正常吗?

————————————————

Blogger:

Seth’s blog

不要打击b2b的秘密
Don’t blow it (the secret of b2b)

adeevee

戛纳金狮:5个悲伤阶段
Cannes Lions: 5 stages of grief
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Duckhunters Rothammer:朋克,车手
Rothammer: Punks, Bikers, Duckhunters
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rothammer-punks-bikers-duckhunters-print-361805-adeevee

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潘通色卡
Pantone: 361C, 7686C, 158C
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pantone-361c-7686c-158c-outdoor-print-361799-adeevee

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20140624 每日广告行业观察:Ferragamo预期下半年改善 欧洲香港涨价

行业门户

adage

蓝筹广告支出创纪录达1090亿美元
Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak
目前世界上最好的广告:戛纳大奖赛的冠军们
The Best Ads in the World Right Now: See All of Cannes’ Grand Prix Winners
美国广播公司“后起之秀”开始走向低迷
ABC’s ‘Rising Star’ Gets Lackluster Start

nytimes

一本揭露媒体弊病的小说
A Novel Lays Bare Media Ills
火热度超越棒球:2500万人看美国-葡萄牙世界杯比赛
Bigger Than Baseball: 25 Million Watch U.S.-Portugal World Cup Match

reuters

美国媒体收购公司洽谈收购澳大利亚广播公司
U.S. media buyout firm Providence in talks to buy Australia’s Ten: source
中国公司解决“变形金刚”纠纷
Paramount, Chinese company resolve ‘Transformers’ dispute

damndigital

俄罗斯方块火爆30年背后的秘密
八大史上最惊人“堆球星”广告
Wieden+Kennedy 纽约 办公室
世界杯用球进化史——从黑白到多彩,少不了科技的进步

nofashion

Emanuel Ungaro 重返日本市场
Ferragamo预期下半年改善 欧洲香港涨价
Lululemon创始人寻求改组董事会甚至私有化

madisonboom

广电总局将关闭盒子视频APP

————————————————

Blogger:

Seth’s blog

冲刺回顾
A review sprint
猫粮
Cat food is for people

adeevee

双语游戏:英语、法语、西班牙语、意大利语、德语
Lingua Simplex Pairs Games: English, French, Spanish, Italian, German
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G-Star:海洋生物
G-Star Raw: Raw for the Oceans

阳光水族馆:企鹅NAVI
Sunshine Aquarium: Penguin NAVI

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20140623 每日广告行业观察:沃尔沃广告戛纳获影视类全场大奖

行业门户

adage:

沃尔沃广告戛纳获影视类全场大奖
Harvey Nichols, Volvo Win Film Grand Prix at Cannes Lions
一个新应用程序,已经成为美国广播公司(ABC)赌博界的新星
An App Can Make or Break ABC’s New Gamble ‘Rising Star’
圣诞准备中:沃尔玛强调节日礼物
Get Ready for Christmas Creep: Walmart Highlights Hot Holiday Gifts
WPP首席执行官Martin Sorrell:营销人员和机构如何变得更加灵活
WPP CEO Sorrell:How Marketers and Agencies Can Become More Nimble

nytimes

Vice令许多媒体巨头垂涎三尺
Vice Has Many Media Giants Salivating, but Its Terms Will Be Rich
尼尔森将设新产品创新成功奖励
Nielsen Rewards Innovations of Successful New Products
一个强调其自然、真诚和口味的品牌
A Brand Highlights Its Natural Bona Fides, and Taste

theguardian

杂志出版商的新歌:“只有一个IPC”
‘There’s only one IPC’ – it’s the magazine publisher’s new song

reuters

津巴布韦编辑被控蓄意恐怖主义叛乱
Zimbabwe editor charged with attempted terrorism, insurgency
维亚康姆驳回有线电视捆绑诉讼
Viacom loses bid to dismiss Cablevision bundling lawsuit
中国悄然展开国外非政府组织探头:媒体
China quietly launches probe of foreign non-government outfits: media


damndigital

Cannes Lions 2014戛纳国际创意节获奖作品
群邑解读:中国电商大时代
WPP发布最新BrandZ™报告《中国梦的力量与潜力》
趣谈搜索:你考虑过网站的感受吗?
谁能玩转短视频分享
Thoughtful China: 谁将赢得中国的电商竞赛
当食材遇到生活艺术家

nofashion

美国政府警告投资阿里巴巴风险极大
Coach北美疲软关70店 股价大跌10%
Asos股价暴跌 英国在线零售商纷纷与其“决裂”
M&S价格高企 英国市场份额继续流失
Samsonite新秀丽8500万美元收购户外用品制造商Gregory Mountain Products

madisonboom

戛纳国际创意节颁发影视、整合营销&钛狮、品牌植入及娱乐行销、影视工艺、创新、公益类等全场大奖
观察用户是否有孩子 谷歌广告瞄准下一代

————————————————

Blogger:

Seth’s blog

杂工、天才与疯狂的科学家
The handyman, the genius and the mad scientist
我们可以先谈论过程吗?
Can we talk about process first?
快速、简单、安全
Fast, easy, guaranteed

adeevee

世界野生动植物基金会:鲨,虎
WWF: Shark, Tiger
wwf-shark-tiger-outdoor-print-361737-adeevee

wwf-shark-tiger-outdoor-print-361738-adeevee

松下汽车空调:狗
Panasonic Nanoe Automotive Air Conditioning: Blissful dog, Windblown dog, Confused dog
panasonic-nanoe-automotive-air-conditioning-blissful-dog-windblown-dog-confused-dog-outdoor-print-361726-adeevee

panasonic-nanoe-automotive-air-conditioning-blissful-dog-windblown-dog-confused-dog-outdoor-print-361725-adeevee

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哈维尼科尔斯:圣诞
Harvey Nichols: Christmas
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企鹅图书
Penguin Books: Frankenstein, Moby Dick, Don Quixote, Dracula, Prometheus, D-Day, Alice
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Toni&Guy海盐喷雾:近距离感受大海
Toni&Guy Sea Salt Texturising Spray: Bring the sea closer

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20140620 每日广告行业观察:亚马逊推3D版购物智能手机

行业门户

adage:

视频:游艇上的戛纳
Video: Cannes Is on a Yacht
亚马逊推3D版购物智能手机
Amazon Phone Is More An Enhanced Shopping Tool Than Mass-Market Device
Ad-Tech公司形成集团标准化用户ID
Ad-Tech Companies Form Group to Standardize User ID
群邑专注广告技术
How GroupM’s Exit From Open Ad Exchanges Shifts the Power in Ad Tech

nytimes

Chelsea Handler将在Netflix开一个深夜脱口秀节目
Chelsea Handler Will Host a Late-Night Talk Show on Netflix
Mozilla将开放《纽约时报》和《华盛顿邮报》的评论平台
Mozilla to Develop Comments Platform With New York Times and Washington Post
中国政府限制新闻自由
Chinese Government Tightens Constraints on Press Freedom

theguardian

向孩子们强调想象力的力量
Tablet Geared Toward Children Underscores Power of Imagination
Vice Media’s Eddy Moretti: 我们不想被收购
Vice Media’s Eddy Moretti: ‘We don’t want to be sell-outs’ – video

damndigital

如何创作优秀的广告文案?
麦肯携“移动商机”高峰论坛亮相亚洲移动通信博览会
信息图形:4个比搜索量更重要的SEO因素
那些巧用 [彩通配色] 的醒目设计
天猫2014第二次改版设计点评
史上最权威出席海外国际广告节装逼指南
汉威士运动&娱乐展开名为“球迷•激情•品牌”的全球调查

nofashion

Asos股价暴跌 英国在线零售商纷纷与其“决裂”
Coach北美疲软关70店 股价大跌10%
Bossini 堡狮龙发盈喜 股价大涨13%
周大福1.5亿美元美国Hearts on Fire
H&M二季度盈利增25% 中国网店秋季上线

madisonboom

宝洁有意激进使用程序化购买进行数字推广,中国品牌如何应对?
营销人之【痛并快乐着】,真的有大【波】把妹神器正在接近

————————————————

Blogger:

Seth’s blog

寻找一切有意义的
In search of meaningful
Kracos
There are Kracos

adeevee

电影世界杯
Invasione Creativa World Cup: Mov(i)e to World Cup
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博物馆的城市纽伦堡/地下:吸烟、编织、写作
Museums of the City Nürnberg / Below Ground: Smoking, Knitting, Writing
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20140618 每日广告行业观察:巴西世界杯冰火两重天 抗议与狂欢同在

行业门户

adage:

巴西世界杯冰火两重天 抗议与狂欢同在
Amid Angry Protests, World Cup Party Goes on for Coke, Budweiser
# Cannestagram:Instagram中的戛纳生活
#Cannestagram: Your Best Instagram Photos from Cannes, Live
斯凯奇不断以古怪的方式赢得赞助
Skechers Keeps Winning with Quirky Sponsorship Approach
妮维雅广告成为儿童追踪器赢得移动端大奖
Nivea Ad That Turns into a Kid-Tracker Wins Mobile Grand Prix

nytimes

梦工厂致力于打造动画DreamHouse
DreamWorks Animation Aiming Beyond Film

reuters

美国ESPN -Ghana世界杯比赛集锦
U.S.-Ghana World Cup soccer match sets records for ESPN, Univision

damndigital

腾讯网 “那些年,一起走过的世界杯” 平面广告
看到苹果官网的翻译文案,语文老师和英语老师都沉默了
5F法则告诉你,什么是移动互联网思维
灵感: 23个运用图标元素的网站赏析
答知友:为什么4A广告人大多排斥地产广告?
被“革了命”的维基百科,与进化中的知识协作
如何预测网页设计趋势

nofashion

阿里巴巴营收增速6年最低
Marks & Spencer马莎百货欲进军日台市场 主打食品
周大福全年盈利增32%
LightInTheBox兰亭集势两外籍高管离职 股价暴跌
意大利奢侈品集团Loro Piana加入LVMH之后首个年度业绩 盈利倒退15.8%

madisonboom

【戛纳】在大数据和活章鱼之间
戛纳国际创意节首日决出四大奖项
让品牌线上营销变得很容易
【你们终于露面了!】阿迪达斯推出世界杯广告
从中国移动世界杯营销招标看传统巨头转型之势

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Blogger:

Seth’s blog

最可能成功的人
Most likely to succeed

adeevee

大众汽车警报系统
Volkswagen Fatigue Detection: Eye Clash – Pig, Eye Clash – Singer, Eye Clash – Hammer

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Cometa城际巴士:美元
Cometa Intercity Bus: Dollar Sign

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威士伯涂料:城市日历
Valspar Paint: Cityscape Calendar

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吉尼斯:瓶子
Guinness: Now in a bottle.
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20140617 每日广告行业观察:最大经纪公司 CAA 赢得公关大奖

行业门户

adage:

最大经纪公司 CAA 赢得公关大奖
CAA Wins PR Grand Prix for Chipotle’s ‘The Scarecrow’
最新声明, 通用汽车在美召回2000万辆汽车 存在点火开关故障
With Latest Announcement, GM Recall Count Passes 20 Million Vehicles
英国航空公司(British Airways)的“魔法”广告牌在戛纳赢得大奖
British Airways’ ‘Magic’ Billboards Win Direct Grand Prix at Cannes
中文版《时代周刊》和《华尔街日报》在中国被封锁
Times and WSJ Have Chinese Sites — Too Bad They’re Blocked in China

nytimes

WNYC电台推出最新在线服务,推荐听众下载播客
With ‘SmartBinge,’WNYC Wants Listeners to Load Up on Its Podcasts
埃里克康托的失败暴露了华盛顿新闻的盲点
Eric Cantor’s Defeat Exposed a Beltway Journalism Blind Spot

reuters

纽约时报主辑揭示恶性肿瘤手术背后
Head of N.Y. Times newsroom discloses malignant tumor surgery

damndigital

人们买的不是产品,他们买的是更好的自己
实力传播发布《2014年Q2全球广告市场预测报告》
柏林墙的涂鸦艺术
日常创意越来越被忽略了
听听他们心目中的4A

nofashion

Marks & Spencer 欲进军日台市场 主打食品
意大利珠宝集团 Damiani 玳美雅全年亏损860万欧元
Estée Lauder雅诗兰黛集团成立男士护肤业务 重组香水部门
LV继续为世界杯奖杯大力神杯制造外包装箱体
澳洲时尚电商Mysale定价摆乌龙 上市首日暴跌27%

madisonboom

【戛纳】内容为王,渠道为后
世界杯带动15亿美元全球广告支出

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Blogger:

Seth’s blog

熊猫与自行车
The panda and the bicycle

adeevee

Adobe:欢迎来到戛纳
Adobe: Welcome to Cannes
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奥迪:欢迎回来
Audi: Welcome back
观察狗:神奇的黑客
Watch Dogs: Amazing Street Hack

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20140616 每日广告行业观察:Sycamore Partners 拟收购 Express

行业门户

adage:

哥伦比亚广播公司已经基本完成前期销售
CBS has largely completed its upfront sales, according to the network.
广告欺诈这样的大问题足以在市中心立一块广告牌以示警告
Ad Fraud Such a Big Problem, It Gets a Midtown Billboard
苹果Logo回顾
Rewind: A Look Back at Apple’s Logos, Including One You Might Not Know

nytimes

福克斯就《阿凡达》第三部续集仍有许多问题待解决
For Fox, Much Is Riding on 3 Sequels to ‘Avatar’
联邦通讯委员会开始调查互联网下载速度
F.C.C. Begins Investigation Into Quality of Internet Download Speeds

theguardian

Henry Blodget:“这是一个职业记者的黄金时代”
Henry Blodget: ‘It’s a golden age for professional journalists’

reuters

全球广告得益于今年的世界杯
Global advertising to expand this year helped by World Cup

damndigital

设计:好的,坏的和丑的
数字世界的下一个十年
信息图形:即时聊天软件你必须知道的二三事儿
1912-1949年中国平面海报欣赏
指点奢华 卡地亚开启微信专属服务
大沉浮:好耶憾事
爱德曼发布《2014全球娱乐报告》

nofashion

Nordic Capital 收购瑞典快时尚品牌Gina Tricot 多数股权
Sycamore Partners拟收购Express
L’Oréal 欧莱雅接近收购美国专业化妆品牌NYX
Lululemon一季度盈利降60% 下调全年业绩预期 股价暴跌17%

madisonboom

【专题】父爱如山,盘点那些让人热泪盈眶的广告
猎豹移动3千万美元收购移动广告商香港品众互动

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Blogger:

Seth’s blog

微观营销和虚张声势 Micro marketing and the called bluff
世界观及历练 Worldview and stories
比应用程序更好? Even better than an app?

adeevee

Stylographe豪华笔:写给亲爱的平板电脑和手机
Stylographe luxury pens: Dear tablet, Dear phone
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Karlstads Stadsnät:好的电影体验需要快速可靠的流媒体
Karlstads Stadsnät:Get a better movie experience. Fast and reliable streaming.
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Adobe:欢迎来到戛纳
Adobe: Welcome to Cannes
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国际特赦组织:笔
Amnesty International: Pens
喜力:传说中的海报
Heineken: The Legendary Posters
乐高星球大战:生日
Lego Star Wars: Birthday

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