20140605 每日广告行业观察:Hermès重申不希望LVMH成为最大外部股东

行业门户

adage:

宝洁计划将数字广告支出调整至70%
Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

谷歌广告收入赶超YouTube
Google Looks Beyond YouTube For Video Ad Dollars

可口可乐打响世界杯主题营销战
Coca-Cola Makes 32 Local Anthems From One Global World Cup Theme

nytimes

Netflix测试网速过低警告系统 Verizon成首个攻击对象
Netflix Points at Verizon for Delays in Streaming

美司法部将审查73年前制定的音乐版权费规则
Justice Department Plans to Begin a Review of Music Licensing Rules

theguardian

匈牙利税收威胁新闻自由
Hungarian media tax threatens press freedom, says newspaper editor

digitaling

iOS7.1的16个UI细节变化
《广告狂人》中的14则经典案例, 教你如何做广告
可口可乐 “歌词瓶”夏日营销活动

nofashion

Longchamp 寄望今年销售突破5亿欧元
Hermès爱马仕重申不希望LVMH成为最大外部股东 中期计划进军非洲
香港奢侈品消费遭遇SARS以来最差零售月
再见TJoy 丁家宜 Coty科蒂宣告停止出售品牌产品

madisonboom

【麦迪逊邦专题】《可穿戴报告》- 2014年全球可穿戴应用报告

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Blogger:

Seth’s blog

Shame is a brand killer

adeevee

D ‘Buk编辑:让阅读改变你
D’Buk Editors: Reading transforms you.

Keloptic:印象派
Keloptic: Impressionism

ZMG报纸营销协会:广告效应
ZMG Newspaper Marketing Association: What happens in the world, happens for your ad.

欧内斯特·海明威基金会
The Ernest Hemingway Foundation: Old man, Farewell, Bull

AFS跨文化项目:刻板印象
AFS Intercultural Programs: Stereotypes

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