20140731 每日广告行业观察:传 Snapchat 正和阿里巴巴谈判融资,将进百亿俱乐部

行业门户

adage

夏奇拉的Activia-Backed音乐视频成最热门广告
Shakira’s Activia-Backed Music Video Vanquishes ‘The Force’ as Most-Shared Ad
BuzzFeed将开发移动应用程序
Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
三星广告牌在全球Galaxy Tab推出
Samsung Erects ‘Living Color’ Billboards in Global Galaxy Tab Push
数字媒体创造未来市场
Using Digital Innovation to Market for the Future

nytimes

传 Snapchat 正和阿里巴巴谈判融资,将进百亿俱乐部
Snapchat Said to Have Had Talks With Alibaba on Potential Investment
Square公司计划开发一个全新的Chip-Friendly信用卡阅读器
Square Plans a New, Chip-Friendly Credit Card Reader
寻找灵感?移动端的诗人!
Looking for Inspiration? Rejoice, O Mobile Poet!

theguardian

微软在中国面临反垄断调查
Microsoft facing anti-monopoly investigation in China
《刺客信条:大革命》——有史以来最可怕的游戏预告片?
Assassin’s Creed Unity – the most gruesome game trailer ever?
新 iPhone 推出,旧 iPhone 变慢
Why does my old iPhone seem to get slower before a new release?

reuters

德国将对黑莓收购Secusmart交易进行调查
Germany to examine BlackBerry’s planned Secusmart buy
Twitter估值飙升复苏争论
Twitter’s surge revives valuation debate

damndigital

信息图形: 社交媒体和手机使用习惯的性别差异
O2O相对论: 8个值得回味的案例
新华社规定第一批禁用词
宜家爱好者必收藏的历年家居封面
Instagram宣布推出“阅后即焚”应用Bolt

nofashion

Amazon亚马逊20亿美元投资印度
【前瞻】Gucci母公司Kering开云集团将发布中期业绩 前景悲观
Hugo boss 雨果博斯二季度盈利增18%胜预期 中国增长停滞
Thomson Reuters 汤森路透二季度超预期
美国品牌管理公司ABG再购4品牌 致力成为最大品牌管理公司
Uniqlo 优衣库2015进驻芝加哥

————————————————

Blogger:

sethgodin

这就是我们的
This is ours

adeevee

伦敦交通
Transport for London: Board a UFO, Enjoy the countryside, Food, Travel around the world, Alpaca, Take to the air
transport-for-london-board-a-ufo-enjoy-the-countryside-food-travel-around-the-world-alpaca-take-to-the-air-print-363263-adeevee

transport-for-london-board-a-ufo-enjoy-the-countryside-food-travel-around-the-world-alpaca-take-to-the-air-print-363264-adeevee

transport-for-london-board-a-ufo-enjoy-the-countryside-food-travel-around-the-world-alpaca-take-to-the-air-print-363265-adeevee

transport-for-london-board-a-ufo-enjoy-the-countryside-food-travel-around-the-world-alpaca-take-to-the-air-print-363266-adeevee

transport-for-london-board-a-ufo-enjoy-the-countryside-food-travel-around-the-world-alpaca-take-to-the-air-print-363267-adeevee

transport-for-london-board-a-ufo-enjoy-the-countryside-food-travel-around-the-world-alpaca-take-to-the-air-print-363268-adeevee

US Cellular:拍照 发送 分享
US Cellular: Snap. Send. Share

麦当劳:传奇
McDonald’s: The making of a chicken legend

苹果MacBook Air:贴纸
Apple MacBook Air: Stickers

—————

20140730 每日广告行业观察:道奇转播问题 众议员请FCC调解

行业门户

adage

GoDaddy本周推出了针对小型企业新的电视广告
GoDaddy Rolls Out New Spot Targeting Small Businesses
宝马首试Twitter创始人的博客广告平台
BMW Runs the First Ads on Medium, Twitter Founders’ Blogging Platform
联合利华全球数字传媒机构开始审查修改名单
Unilever Begins Global Digital Agency Review to Revamp Roster
先睹为快:百事可乐 Drink-Customization 机
Sneak Peek: Check Out Pepsi’s Drink-Customization Machine

nytimes

纽约时报公司获得发行量,但利润下降21%
New York Times Co. Gains Circulation, but Profit Falls 21%
广告:潜伏在男孩女孩俱乐部的恐惧
Fear Lurks in Boys & Girls Clubs Ad
书本的封面创意艺术
The Creative Art of Selling a Book by Its Cover
一波波的广告使美国田纳西州成为旅游胜地
Ads Promote Tennessee as ‘Made’ for Visitors

reuters

FCC主席要求时代华纳结束道奇转播权的争议
FCC chairman tells Time Warner to end Dodgers TV dispute
《纽约时报》印刷广告收入预测进一步下滑
NY Times forecasts further decline in print ad revenue

damndigital

微信所有数据都可以造假!
What is design?——43个国外设计大师对设计的理解
广告行业的代笔
信息图形:21个人艰不拆的生活真相
数字观察: 后会无期——前戏,就已入戏
未来属于技术鬼才和艺术牛人
真切体会Apple文案的强大

nofashion

Puma二季度利润暴跌76.2% 称随时可以收购多特蒙德
印度最大电商Flipkart融资10亿美元
Iconix艾康尼斯二季度业绩超预期 再次上调全年目标
Chanel 香奈儿老板1.4亿欧元收购巴黎蒙田大道商铺 可能提供避税空间
Kao花王集团上半财年净利润大涨73.3%
Swatch斯沃琪Touch触控型手表加入个人健康数据功能 向智能手表迈进
De Beers戴比尔斯上半年营业利润增34% 上调全年钻石产量预期

madisonboom

花花公子香水:所有的趴体都为你开!
【观点】当今创意人是否过于脱离媒介?

————————————————

Blogger:

sethgodin

骑车艺术
The easy ride
我们如何做到别人无法想象的难事
Doing the hard things

adeevee

Mundo Livre电台调频
Mundo Livre FM: Iggy Pop, Kiss, Marilyn Manson
mundo-livre-fm-iggy-pop-kiss-marilyn-manson-print-363242-adeevee_nEO_IMG

mundo-livre-fm-iggy-pop-kiss-marilyn-manson-print-363243-adeevee_nEO_IMG

mundo-livre-fm-iggy-pop-kiss-marilyn-manson-print-363244-adeevee_nEO_IMG

Tic Tac 糖果
Tic Tac: Pacman, Snake, Arkanoid
tic-tac-pacman-snake-arkanoid-print-363249-adeevee

tic-tac-pacman-snake-arkanoid-print-363248-adeevee

巴西Hopi Hari主题公园
Hopi Hari: Fat, Small, Gay
hopi-hari-hopi-hari-fat-small-gay-print-363225-adeevee

hopi-hari-hopi-hari-fat-small-gay-print-363226-adeevee

hopi-hari-hopi-hari-fat-small-gay-print-363227-adeevee

金霸王电池:无尽的能量
Duracell: Endless Energy
duracell-endless-energy-print-363193-adeevee

duracell-endless-energy-print-363192-adeevee

duracell-endless-energy-print-363191-adeevee

可口可乐健怡可乐:苗条的自动售货机
Coca-Cola Diet Coke: The Slender Vender

—————

20140728 每日广告行业观察:英国天空广播以90亿美元收购默多克持有的德意天空卫视股份

行业门户

adage

创意广告 Top 5:本周最佳的品牌理念
The Creativity Top 5: The Best Brand Ideas of the Week
Muhtayzik Hoffer 和 Heat 获得2014年广告时代最高荣誉奖项
Muhtayzik Hoffer, Heat Take Top Honors at Ad Age’s 2014 Small Agency Awards
IPG维权投资者Elliott寻求与管理层董事会股东价值最大化
Interpublic Activist Investor Elliott Said to Push for Sale
Instagram 内弹窗口询问用户的广告体验
Instagram In-App Pop-Ups Ask How You Feel About Its Advertisers

nytimes

英国天空广播以90亿美元收购默多克持有的德意天空卫视股份
BSkyB to Buy Italian and German Units of Murdoch’s 21st Century Fox
来自盐湖城的保护城市变化的声音
In Salt Lake, Rallying to Defend the Voice of a Changing City

theguardian

London Live 首席Tim Kirkman 坚称仍致力于本地电视频道
London Live chief insists channel remains committed to local TV
鲁珀特•默多克(Rupert Murdoch)无处不在的影响力
The pervasive power of Rupert Murdoch: an extract from Hack Attack by Nick Davies

reuters

福克斯拟用董事席位吸引时代华纳
Murdoch’s Fox open to giving Time Warner board seats in new bid: Bloomberg

damndigital

MUJI 帮助睡眠的 MUJI to Sleep app
用户体验:生活场景的导购设计
One Show金铅笔奖项及创意节落地中国
传统营销将死,活路在何方?

nofashion

LVMH全线衰退
瑞表6月出口上涨1.4% 中国领跌份额不保
奢侈品之变:传统式微 轻奢亦危险
香港:零售租金10年环比首降 NO·1地位不保

madisonboom

全球B2B传播专业公司 Doremus 正式设立上海办公室
西铁城发布全球品牌战略 BETTER STARTS NOW

————————————————

Blogger:

sethgodin

准备迫降
Brace for impact
如果你不能卖掉它,你就不要创造它
If you can’t sell it, you can’t build it

adeevee

Sharpie:滚石、苹果、花花公子
Sharpie: Rolling Stones, Apple, Playboy
sharpie-rolling-stones-apple-playboy-print-362729-adeevee

sharpie-rolling-stones-apple-playboy-print-362730-adeevee

sharpie-rolling-stones-apple-playboy-print-362731-adeevee

御兰堡(Yalumba):明天的瓶子,家谱,融合历史,控制狂
Yalumba: Tomorrow’s Bottle, Family Tree, Blending History, Control Freaks
yalumba-tomorrows-bottle-family-tree-blending-history-control-freaks-print-363144-adeevee

yalumba-tomorrows-bottle-family-tree-blending-history-control-freaks-print-363145-adeevee

yalumba-tomorrows-bottle-family-tree-blending-history-control-freaks-print-363146-adeevee

yalumba-tomorrows-bottle-family-tree-blending-history-control-freaks-print-363147-adeevee
  
Fnac:父亲节
Fnac: Fathers Day
fnac-fathers-day-print-363162-adeevee

Semp东芝:摇滚、流行音乐、说唱
Semp Toshiba: Rock, Pop, Rap
TOSHIBA_MICROFONE_60x40cm.indd

TOSHIBA_MICROFONE_60x40cm.indd

TOSHIBA_MICROFONE_60x40cm.indd

Smeg大容量烤箱:鸡
Smeg Large Capacity Ovens: Chicken
smeg-smeg-large-capacity-ovens-chicken-print-362733-adeevee

多乐士涂料:布什,阿姆斯特朗,尼克松
Dulux: Bush, Armstrong, Nixon
dulux-bush-armstrong-nixon-print-363165-adeevee

dulux-bush-armstrong-nixon-print-363166-adeevee

dulux-bush-armstrong-nixon-print-363167-adeevee

Koroplast垃圾袋:不会混合的气味
Koroplast Trash Bag: Odours never mix
koroplast-trash-bag-odours-never-mix-print-363173-adeevee

koroplast-trash-bag-odours-never-mix-print-363175-adeevee

Smart:有史以来最大的汽车原型恶作剧,有史以来最大的汽车
Smart: The biggest car ever prototype prank, The biggest car ever

Poo-Pourrii厕所清新剂
Poo-Pourri: Girls don’t poop

美洲饮料Skol:Soundspot
Ambev Skol: Soundspot

Zealios皮肤护理:太阳激活优惠券
Zealios Skin Care: Sun Activated Coupon

Denizen:瓶盖,仓鼠,泡沫,刺猬
Denizen: Bottle caps, Hamster, Bubble, Hedgehog

Kimd应用:光
Kimd App: Light

—————

20140725 每日广告行业观察:Fox与英国天空广播公司达成收购协议

行业门户

adage

亚马逊损失扩大,营销成本上升40%
Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing
好时公司在第二季度再次削减广告支出
Hershey Cuts Ad Spending Again in Second Quarter
美国在线视频AOL已销售8个原创视频系列
AOL Video Doubles NewFronts Haul, Names New Head of Sales
媒体人邮箱:Snapchat 送鲜花
Media Guy Mailbag: The ‘Snapchat for Flowers’ Fires Back

nytimes

彭博聘 The Verge 创始人主管在线计划
Bloomberg Hires a Founder of The Verge to Lead Online Initiatives
Hard-to-Watch广告有助戒烟
Hard-to-Watch Commercials to Make Quitting Smoking Easier
美国呼吁大家去游泳池游泳
USA Swimming Calls for Everyone to Get in the Pool

theguardian

Fox即将与英国天空广播公司达成收购协议
BSkyB poised to seal ‘Sky Europe’ deal
为何鲁珀特•默多克收购时代华纳不利于电视观众?
Why Rupert Murdoch’s takeover of Time Warner would be bad for TV viewers
Mail Online 在线广告收入飙升近50%
Mail Online’s ad revenues soar by nearly 50%

reuters

英国《每日邮报》的出版商的潜在收入在第三季度上涨了3%
Daily Mail publisher’s underlying revenue up 3 percent in third quarter
潘多拉股价下跌,其媒体预测利润低于分析师预期
Pandora Media profit forecast below analysts’ estimates, shares fall

damndigital

Levi’s是怎样败给了优衣库和GAP?
喜力啤酒 “The City城市再发现” TVC
信息图形:如何写好一篇文章的标题?
明天的数字营销分析工具(下)
iOS和Android 界面设计尺寸规范
90后眼中的好案例 —— 看上了就上 No zuo也No die
设计师的思维整理术:四个思维可视化模型

nofashion

Swatch否认与Apple合作智能手表项目
香港:零售租金10年环比首降 NO·1地位不保
iWatch?iTime?
竞争压力加剧 Apple苹果公司不乐观
UGG母公司Deckers一季度超预期 股价大涨
Amazon亚马逊二季度亏损加剧 股价暴跌
Luxottica二季度增长提速 续约Chanel

madisonboom

对冲基金大佬盯上埃培智集团,或将迫使其出售
喜力啤酒展开神秘社交实验:你会接起那部公用电话吗?
Facebook从社交平台向广告卖家转变

————————————————

Blogger:

sethgodin

你让它是高中它就是高中
It’s only high school if you let it
一如从前
Same as it ever was
你的保险杠在哪儿?
Where’s your bumper?

adeevee

拉斯维加斯:乞丐宴会
Las Vegas / Uncork’d: Beggars banquet
las-vegas-uncorkd-beggars-banquet-print-362614-adeevee

动物:戛纳,克莱奥,One Show
Animal: Cannes, Clio, One Show
animal-cannes-clio-one-show-print-362591-adeevee

animal-cannes-clio-one-show-print-362592-adeevee

animal-cannes-clio-one-show-print-362593-adeevee

猫王节:心碎旅馆,猎犬,蓝色绒面鞋,监狱摇滚吉他
Collingwood Elvis Festival: Heartbreak Hotel, Hound dog, Blue Suede Shoes, Jailhouse Rock, Guitar
collingwood-elvis-festival-heartbreak-hotel-hound-dog-blue-suede-shoes-jailhouse-rock-guitar-print-362567-adeevee

collingwood-elvis-festival-heartbreak-hotel-hound-dog-blue-suede-shoes-jailhouse-rock-guitar-print-362568-adeevee

collingwood-elvis-festival-heartbreak-hotel-hound-dog-blue-suede-shoes-jailhouse-rock-guitar-print-362569-adeevee

collingwood-elvis-festival-heartbreak-hotel-hound-dog-blue-suede-shoes-jailhouse-rock-guitar-print-362570-adeevee

collingwood-elvis-festival-heartbreak-hotel-hound-dog-blue-suede-shoes-jailhouse-rock-guitar-print-362571-adeevee

宜家:有这么一个页面
IKEA: There’s a Page for That
ikea-ikea-theres-a-page-for-that-outdoor-362559-adeevee

ikea-ikea-theres-a-page-for-that-outdoor-362560-adeevee

ikea-ikea-theres-a-page-for-that-outdoor-362561-adeevee (1)

ikea-ikea-theres-a-page-for-that-outdoor-362561-adeevee

ikea-ikea-theres-a-page-for-that-outdoor-362562-adeevee

Mimi Foundation:如果只有一秒钟
Mimi Foundation: If only for a second
mimi-foundation-if-only-for-a-second-outdoor-print-362554-adeevee

mimi-foundation-if-only-for-a-second-outdoor-print-362555-adeevee

mimi-foundation-if-only-for-a-second-outdoor-print-362556-adeevee

mimi-foundation-if-only-for-a-second-outdoor-print-362557-adeevee

mimi-foundation-if-only-for-a-second-outdoor-print-362558-adeevee

世界自然基金会:没什么值得骄傲的
WWF: Nothing to be proud of

—————

20140718 每日广告行业观察:随着Facebook新增“Buy”按钮,Twitter推出网购服务

行业门户

adage

随着Facebook新增“Buy”按钮,Twitter推出网购服务
As Facebook Unveils ‘Buy’ Button, Twitter Buys Payments Startup
热点:早熟小孩兜售亚马逊新手机
Watch the Spot: Precocious Kids Tout Amazon’s New Fire Phone
软饼干乐队的Fred Durst将导演EHarmony广告
Limp Bizkit’s Fred Durst Is Directing EHarmony Ads
电视平台最终也将拥抱数字广告技术
TV is Finally Embracing Digital Ad Technologies

nytimes

Facebook和Twitter新功能:在社交网络购物
Coming Soon to Social Media: Click to Buy Now
德国引发的世界杯的热潮
Germany 1. World Cup Fever 1,000.
AARP告诉商人该追逐金钱而去
Go Where the Money Is, AARP Tells Marketers

theguardian

收购时代华纳是默多克职业生涯最后一搏
Rupert Murdoch’s bid for Time Warner: the last great play of his career

reuters

企业并购:若默多克并购时代华纳时出售CNN,CBS有意接盘
CBS CEO says he will look at CNN if it goes up for sale

damndigital

信息图形:品牌LOGO的颜色,价值&演变
微博现在才开始过滤信息 还来得及吗?
12个不容忽视的微博微信营销小细节(下)
One Show将在中国设立One Show中华创意节
日本怀旧海报设计欣赏

nofashion

Marc Jacobs 聘新CEO 冲击上市
Zalando首次出现收支平衡 收入增幅大幅放缓
Max Mara集团2013年收入13亿欧元
Givaudan 奇华顿上半年盈利增12.6%
LVMH和eBay就售假和解
H&M 全球最大旗舰店美国纽约第五大道开业

madisonboom

【盘点】五大广告集团的大佬们谁最赚钱?
YouTube拉拢自家网站明星 提供节目制作资金

————————————————

Blogger:

adeevee

Velform洗发液:老人,年轻人,中年人
Velform Hair: Old man, Young adult, Middle-aged man
Velform hair_An unbald oldman_42x59.4cm.

Velform hair_An unbald oldman_42x59.4cm.

Velform hair_An unbald oldman_42x59.4cm.

麦当劳:皇家奶酪,皇室与辣椒、豪华酱油
McDonald’s: Royal with Cheese, Royal with Chili, Royal with Sauce Deluxe
mcdonalds-royal-with-cheese-royal-with-chili-royal-with-sauce-deluxe-outdoor-print-362537-adeevee

mcdonalds-royal-with-cheese-royal-with-chili-royal-with-sauce-deluxe-outdoor-print-362538-adeevee

mcdonalds-royal-with-cheese-royal-with-chili-royal-with-sauce-deluxe-outdoor-print-362539-adeevee

中亚广告
Red Jolbors Fest: Khayyam, Navoiy, Avicenna
red-jolbors-fest-khayyam-navoiy-avicenna-print-362544-adeevee

red-jolbors-fest-khayyam-navoiy-avicenna-print-362545-adeevee

red-jolbors-fest-khayyam-navoiy-avicenna-print-362546-adeevee

Tefal Activfry:拯救薯条!
Tefal Activfry: Save The French Fry!

亚马逊:Re-Kindle项目
Amazon: The Re-Kindle Project

高露洁:最甜蜜的享受
Colgate: The sweetest treat

麦当劳广告
McDonald’s: Hunger in the Night casting call

—————

20140717 每日广告行业观察:时代华纳拒绝福克斯800亿美元收购提议

行业门户

adage

登月45周年 GE推限量100双的高帮运动鞋
GE Makes ‘Super Materials’ Relatable With Moon Boot Makeover
全球最大洋酒集团帝亚吉欧前营销主管Michelle Klein投向Facebook
Facebook Hires Diageo Marketing Exec For Agency Relations Role
图拉多爱尔兰威士忌将其广告变成一个社交活动
Tullamore Dew Turns Its ‘Parting Glass’ Ad Into a Social Campaign

nytimes

时代华纳拒绝福克斯800亿美元收购提议
Time Warner Chief’s Turnaround Effort Opened the Door to Fox’s Bid
鲁珀特•默多克(Rupert Murdoch)将时代华纳添入他的愿望列表
Rupert Murdoch Puts Time Warner on His Wish List
在现代媒体领域,大规模并购是抵御竞争对手的好方法
In Modern Media Realm, Big Mergers Are a Bulwark Against Rivals

reuters

福克斯-时代华纳的交易游戏搬上了ESPN
Fox-Time Warner deal could bring the game to ESPN
若时代华纳被收购成功,默多克媒体将成为美国第一媒体巨头
Time Warner win would make Murdoch U.S. media king

damndigital

对话文案之神Neil French
12个不容忽视的微博微信营销小细节(中)
Google: Street Art Project 互动网站

nofashion

I.T 一季度内地同店销售增4.5%
Zara母公司Inditex将全面采用RFID射频识别技术 改善供应链
传Samsung寻求和Under Armour合作可穿戴设备
Tory Burch加入可穿戴设备大军 合作Fitbit
Victoria’s Secret 维多利亚的秘密母公司L Brands 六月同店销售增2% 低于预期
德国时尚电商Zalando 4、5月独立访客增速跌至个位数

madisonboom

WPP集团CEO苏铭天爵士:影响全球广告业的十大趋势

————————————————

Blogger:

Seth’s blog

有疑问时,重读第一条规则
When in doubt, re-read rule one

adeevee

黑莓Q10:忘掉苹果吧
BlackBerry Q10: Forget about the apple
blackberry-q10-forget-about-the-apple-print-362420-adeevee

blackberry-q10-forget-about-the-apple-print-362421-adeevee

blackberry-q10-forget-about-the-apple-print-362422-adeevee

Orville Redenbacher:遗漏了什么?
Orville Redenbacher’s: Missing something?
orville-orville-redenbachers-missing-something-media-print-362496-adeevee

世界自然基金会
WWF: The Last 55
wwf-wwf-the-last-55-print-362495-adeevee

印度房地产:回收电子垃圾
Homestead India Real Estate: Recycle E-Waste
homestead-india-real-estate-recycle-e-waste-outdoor-print-362510-adeevee

homestead-india-real-estate-recycle-e-waste-outdoor-print-362511-adeevee

梅赛德斯-奔驰(Mercedes – Benz)
Mercedes-Benz: #ThatAMGFeeling

—————

20140716 每日广告行业观察:微软全球数字广告份额今年或超越雅虎

行业门户

adage

麦格纳全球将向ABC购买数字视频广告数据
ABC and Magna Global Test Programmatic Digital Video Buying
最佳实践:如何吸引移动交友者
Best Practices: How to Woo Mobile Daters
未来应该着眼于我们将要做的,而不是我们做过的
Retargeting Is Flawed; Pretargeting Is the Future

nytimes

被拘留在德克萨斯州边界的移民倡导者,在签证的情况下已经被释放
Immigration Advocate, Detained on Texas Border, Is Released in Visa Case
联邦通讯委员会被关于网络中立规则的评论淹没
F.C.C. Is Deluged With Comments on Net Neutrality Rules
布鲁克林博客网络覆盖范围扩大
Blog Network Expands Brooklyn Coverage Area

theguardian

Bauer和 UTV联合运行第二个全国性的数字音频广播平台
Bauer and UTV join forces in national digital radio multiplex application

reuters

微软全球数字广告份额超越雅虎
Microsoft to overtake Yahoo in global digital ad share

damndigital

广告公司办公室长这样
灵感: 30个加载进度条设计赏析
为什么韩国人开咖啡馆如此成功?咖啡只是一个道具而已

nofashion

Michael Kors股价暴跌 或正在重蹈Coach 蔻驰覆辙
六福一季度同店销售大跌54% fuh
Valentino 积极投资上游供应商
Armani 迈阿密发展豪华住宅项目
H&M 6月销售超预期增12%

madisonboom

宜家:我们的床,好睡到升天

————————————————

Blogger:

Seth’s blog

重要项目管理工作
Project management for work that matters

adeevee

Anjali厨具
Anjali Kitchenware Onion Chopper: Jail, ICU
anjali-kitchenware-onion-chopper-jail-icu-print-362479-adeevee

anjali-kitchenware-onion-chopper-jail-icu-print-362480-adeevee

罗马尼亚红十字会:杀手爆米花
Romanian Red Cross: Killer popcorn
romanian-red-cross-killer-popcorn-print-362458-adeevee

乌克兰Kurka养殖鸡
Kurka: Bodybuilder Cheecan, Silicon Cheecan, Submissive Cheecan
kurka-bodybuilder-cheecan-silicon-cheecan-submissive-cheecan-print-362444-adeevee

kurka-bodybuilder-cheecan-silicon-cheecan-submissive-cheecan-print-362445-adeevee

kurka-bodybuilder-cheecan-silicon-cheecan-submissive-cheecan-print-362446-adeevee

Faren Agency:娇姿、同性恋、盟友
Faren Agency / WorldPride 2014: Pride, LGBT, Ally
faren-agency-worldpride-2014-pride-lgbt-ally-print-362434-adeevee

faren-agency-worldpride-2014-pride-lgbt-ally-print-362435-adeevee

faren-agency-worldpride-2014-pride-lgbt-ally-print-362436-adeevee

威士伯:混乱的证据
Valspar: Mess proof

——————————————

20140715 每日广告行业观察:阿迪达斯7.5亿英镑赞助曼联

行业门户

adage

耐克广告总计2.406亿人观看,高于竞争对手世界杯赞助商阿迪达斯
Non-Sponsor Nike Trounces Adidas for World Cup Video Views
维权还是资本主义?“食物宝贝”如何赚钱?
Activist or Capitalist? How the ‘Food Babe’ Makes Money
一个电视程序员推动’C-Zero’广告销售
Forget C7 vs. C3: One TV Programmer Pushes for ‘C-Zero’ Ad Sales
魔法厕所如何改变科勒的数字策略
How a Magic Toilet Transformed Kohler’s Digital Strategy

nytimes

雅虎把演唱会搬到你家
Yahoo Seeks to Bring the Concert to Your Couch

21世纪福克斯传媒巨头宣布将其广播公司和工作室组织成一个业务
21st Century Fox Melds Its Television Broadcasting and Studio Units

theguardian

新闻集团在澳大利亚呼吁打击海盗行动
News Corp calls for piracy crackdown in Australia

damndigital

全解:文案到底是什么?
抗寂寞的设计
一张图,让你看完广告人的2014世界杯

nofashion

Zara颜面尽扫 Primark在西班牙行业夺魁
分析师预计Lululemon 和Aéropostale 2015年底前将会消失
Condé Nast康泰纳仕英国成立私人定制出版服务部门
阿迪达斯7.5亿英镑赞助曼联

madisonboom

【mbtv】数字中国:全球领先移动互联网之国

————————————————

Blogger:

Seth’s blog

埃菲尔铁塔启示
Lessons from the Eiffel Tower

adeevee

铃木:圣诞节,生日,提案
Suzuki: Christmas, Birthday, Proposal
suzuki-christmas-birthday-proposal-print-362459-adeevee

suzuki-christmas-birthday-proposal-print-362460-adeevee

suzuki-christmas-birthday-proposal-print-362461-adeevee

麦克米伦航天中心: 金星、木星、海王星
HR MacMillan Space Centre: Venus, Jupiter, Neptune
hr-macmillan-space-centre-venus-jupiter-neptune-outdoor-print-362448-adeevee

hr-macmillan-space-centre-venus-jupiter-neptune-outdoor-print-362449-adeevee

hr-macmillan-space-centre-venus-jupiter-neptune-outdoor-print-362450-adeevee

研究所:美发,化妆,水疗,时尚
John Casablancas Institute: Hair, Make up, Spa, Fashion
john-casablancas-institute-hair-make-up-spa-fashion-outdoor-print-362440-adeevee

john-casablancas-institute-hair-make-up-spa-fashion-outdoor-print-362441-adeevee

john-casablancas-institute-hair-make-up-spa-fashion-outdoor-print-362442-adeevee

john-casablancas-institute-hair-make-up-spa-fashion-outdoor-print-362443-adeevee

可口可乐:马拉卡纳
Coca-Cola: The Maracaná of Real Tahuantisuyo

——————————————

20140714 每日广告行业观察:卡地亚产品抽检不合格率达100%

行业门户

adage

沃尔玛及时数字化转型
Walmart’s New System Will Buy Media for Retailer — And Its Suppliers
随着巴西的出局 营销人将焦点转移成赞美东道主
With Brazil Out, Marketers Shift Message to Praise Host
媒体人邮箱:新员工如何才能使自己更有价值?
Media Guy Mailbag: How Can New Agency Employees Make Themselves Invaluable?
《体育画报》詹姆斯 背后的故事
The Story Behind Sports Illustrated’s Big LeBron James Exclusive

nytimes

世界杯最佳射手?也许是Univision
Biggest Scorer in World Cup? Maybe Univision
亚马逊依旧有许多优势
Amazon, a Friendly Giant as Long as It’s Fed
BT宣布收费和集资
BitTorrent to Try a Paywall and Crowdfunding

theguardian

英国广播公司(BBC)的手机新闻革命之路
Smartphone journalism is a revolution too far for the BBC
《环球邮报》员工同意为期三年的协议
Globe & Mail staff agree three-year deal, making the fence redundant

damndigital

2013年中国互联网企业营收TOP100
硅谷归来 [上]
花花公子广告内的秘密:不只是玩伴
数字技术带来的酷炫项目
看“国民岳父”韩寒如何玩营销?
德国队夺冠的秘密:如何用大数据管理球员

nofashion

巴西世界杯Adidas完胜Nike 德国队服销售创纪录
阿里巴巴披露VIE架构 支付宝问题仍模糊不清
Cartier抽检不合格率达100% 18万腕表把头脱落
依波路港股上市 首日股价上涨3.33%
Gap 集团6月同店销售意外下滑2%

madisonboom

冠军之夜,德系品牌的营销狂欢
成王或败寇!!! 阿迪达斯发布世界杯决赛广告
雅虎收购视频创业公司RayV,志在与Youtube竞争
迪奥秘密花园III再现法式奢华魅力

————————————————

Blogger:

Seth’s blog

素养
Literacy (and unguided reading)
我们的城市,一切都只是自我驱动复位
The self-driving reset of just about everything in our cities
LTL作为一种策略
LTL as a strategy

adeevee

蒙蒂塞洛大赌场:爸爸,妈妈,爷爷
Monticello Grand Casino: Dad, Mom, Grandpa
monticello-grand-casino-dad-mom-grandpa-outdoor-print-362399-adeevee

monticello-grand-casino-dad-mom-grandpa-outdoor-print-362402-adeevee

monticello-grand-casino-dad-mom-grandpa-outdoor-print-362403-adeevee

救世军:货物箱
Salvation Army: Boxes for Goods

——————————————

20140711 每日广告行业观察:谷歌开始保障“被遗忘权”,“下架”卫报BBC报道

行业门户

adage

2014年艾美奖提名的优秀电视广告
See the 2014 Emmy Nominees for Outstanding Television Commercial
百威英博啤酒集团即将聘请360i负责全球数字媒体业务
A-B InBev Is Close to Hiring 360i for Global Digital Insights and Strategy
联合利华力求更新数字媒体名单
Unilever Nears End of Effort to Update Digital Agency Roster

nytimes

卫星电视运营商Dish Network要求联邦通讯委员会阻止康卡斯特-时代华纳合并
Dish Asks F.C.C. to Block Comcast-Time Warner Cable Merger
Rosie O’Donnell 将惊喜回归“The View”
Rosie O’Donnell to Rejoin ‘The View’ on ABC
一位煽动者写的关于希拉里•克林顿的书销售额超过她自己的回忆录
A Provocateur’s Book on Hillary Clinton Overtakes Her Memoir in Sales

theguardian

谷歌开始保障“被遗忘权”,“下架”卫报BBC报道
Google admits to errors over Guardian ‘right to be forgotten’ link deletions

reuters

太阳谷峰会大鳄们关注服务和教育
Sun Valley talks national service, education

damndigital

诚品书店文案(珍藏版34则)
Tony Ruhanen出任TBWA全球CEO
星传媒体中国(SMG)与腾讯达成战略合作伙伴关系
从乔布斯到库克时代,苹果发布会Keynote风格发生了哪些变化?
AdMaster联合R3调研显示中国广告主更多投入社会化媒体及电子商务
2014年世界杯: 从赞助到互动
社会化消费者:重塑营销

nofashion

印度拟放宽外资电商业务 本土零售商抗议
Richemont历峰将购伦敦新邦德街核心商业地产
SuperGroup 全年税前利润增18.8%
Primark 三季度销售增长19%

madisonboom

万博宣伟发布《亚太地区媒体从业者的数字化生活》报告
乐必扬斩获国泰航空全球互动营销业务

————————————————

Blogger:

Seth’s blog

三十年的项目
Thirty years of projects

adeevee

Oral-B:牙齿
Oral-B: Strong
oral-b-strong-print-362335-adeevee

oral-b-strong-print-362336-adeevee

血统咖啡:如此强烈,如此舒缓,如此光滑
Lineage Coffee: So strong, So soothing, So smooth
lineage-coffee-so-strong-so-soothing-so-smooth-print-362332-adeevee

lineage-coffee-so-strong-so-soothing-so-smooth-print-362333-adeevee

lineage-coffee-so-strong-so-soothing-so-smooth-print-362334-adeevee

Brawny:核心
Brawny: Tough to the core
brawny-tough-to-the-core-print-362331-adeevee

brawny-tough-to-the-core-print-362327-adeevee

brawny-tough-to-the-core-print-362330-adeevee

brawny-tough-to-the-core-print-362329-adeevee

奥利奥:梅尔的迷你小集市
Oreo: Mel’s Mini Mini Mart

流行的秘密:Microrave
Pop Secret: Microrave

——————————————