20141128 每日广告行业观察:《广告时代》2014年度“Agency A-list”A类机构名单

行业门户

adage

《广告时代》2014年度“Agency A-list”A类机构名单
Call for Entries: Creativity Agency Innovators List 2014
可口可乐经典圣诞老人回归,”Make Someone Happy”
Santa Subs for Polar Bears in Coke’s Holiday TV Ad
B2B 案例研究:如何在一个拥挤的行业活动中脱颖而出
B-to-B Case Study: How to Stand Out at a Crowded Industry Event

nytimes

广告:交友网站强调的是喜欢而不是爱
Advertising: Dating Website Emphasizes Like, Rather Than Love
美科技网站 CNET 试水纸媒推出同名季刊杂志
With Magazine, CNET Tech Site Makes Jump From Screen to Page

guardian

研究显示广告圈越来越多女性担任高管
More women in senior advertising roles than ever before, study shows
广告插画艺术 – 图
The art of advertising illustration – in pictures

reuters

美广告技术公司 Outbrain 计划明年在纳斯达克上市
Advertising company Outbrain files for possible Nasdaq listing: WSJ

damndigital

如何快速入门一个陌生知识领域
打动人心的长长长长长长长文案
图标设计初阶要先型
荷兰皇家航空 Cover Greetings 打动人心的创意祝福

nofashion

French Connection料全年业绩达市场预期
Gap盖璞进驻欧洲时尚电商Zalando
Inditex去年电子商务收入增长42%

madisonboom

“世界杯”与“态度进化”,推升网易Q3广告收入再创新高
当曼联遇到“日清杯面”,画风就变了

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Blogger:

sethgodin

把问题变成机遇
The problem with problems

w+k london

Snapcash:转账的未来
Snapcash:the future of money

magculture

回顾2014年最受观众喜爱的杂志
Printout best of 2014 selections

adeevee

Artesco:飞机,UFO,鲨鱼
Artesco: Plane, UFO, Shark
artesco-plane-ufo-shark-print-365391-adeevee

artesco-plane-ufo-shark-print-365392-adeevee

artesco-plane-ufo-shark-print-365393-adeevee

Trident: 面具
Trident: Masks
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trident-masks-print-365404-adeevee

The Pump House 酸奶
The Pump House Frozen Yogurt Bar: So good it’s scary

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3M反光胶带:反射
3M Reflective Tape: Reflective Power
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nEO_IMG_3m-reflective-tape-reflective-power-outdoor-print-366678-adeevee

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20141127 每日广告行业观察:2014年英国每日邮报集团在线广告增收41%

行业门户

adage

T-Mobile 广告: “摧毁你的礼物清单”
T-Mobile TV Spot, ‘Knock Out Your Gift List’
沃尔玛“黑五”电视广告:’Holiday Game Play’
Walmart Black Friday TV Spot, ‘Holiday Game Play’ Feat. Anthony Anderson
挪威国家石油公司广告登陆《纽约时报》
Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times
社交媒体时代 CMO 们该做些什么?
It’s Time for Media CMOs to Step Up and Lead

nytimes

必胜客56年史上最大变化,启用全新 logo 及 slogan
In Overhaul, Pizza Hut Tries Adventurous Menu Offerings and a Dash of Irreverence
露华浓最新广告 “Love is on” ,欲重拾消费者
To Reconnect With Consumers, Revlon Looks for Love

guardian

2014年英国每日邮报集团在线广告增收41%
Mail Online revenues grow 41% to £62m in 2014
索尼夸大 PS Vita 功能的误导性广告受到指控
Sony told to refund customers after running ‘misleading’ Vita adverts

magculture

thewire.co.uk 封面
Out now: The Wire #370

damndigital

三宅一生 “MESSAGE” 创造爱的讯息
用 Digital 思维来做互动营销
34个 LOGO 设计过程演示
40张 PPT 全解互联网金融

nofashion

瑞信、花旗再降Prada普拉达目标价
French Connection料全年业绩达市场预期
Nasty Gal 首家实体门店开业

madisonboom

案例 | 上汽大通移动营销DIY

————————————————

Blogger:

sethgodin

最后一分钟的故障
The last minute glitch

adverveblog

黑客芭比
hacker barbie

adeevee

爱马仕推出 SUPER H 丝巾系列广告
Hermes “Super H” Superhero Scarves
H982820S-12
H982820S-01

H982820S-04

H982820S-08

H982820S-10

H982820S-11

Lumo 电梯:懒惰,放鹰捕猎,鸵鸟
Lumo Lift: Sloth, Falconry, Ostrich
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lumo-lift-sloth-falconry-ostrich-print-365693-adeevee

lumo-lift-sloth-falconry-ostrich-print-365694-adeevee

第13号大街:把黄金时段变成犯罪时段
13th Street: Turning primetime into crimetime
13th-street-turning-primetime-into-crimetime-print-365567-adeevee

13th-street-turning-primetime-into-crimetime-print-365568-adeevee

13th-street-turning-primetime-into-crimetime-print-365569-adeevee

Mundi 书册 : 恐怖文学的最佳选择
Libri Mundi: The best selection of horror literature
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libri-mundi-the-best-selection-of-horror-literature-print-365687-adeevee
Ceylon 报 & Mawbima 全国新闻报
Ceylon Newspapers Today & Mawbima National News: Elders Day Newspaper

ceylon-newspapers-today-mawbima-national-news-elders-day-newspaper-print-365414-adeevee

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20141126 每日广告行业观察:谷歌研制的“帕金森症”智能勺子正式发售

行业门户

adage

本周最新电视广告
Watch the Newest Ads on TV From Intel, Apple and More
卡拉·迪瓦伊、法瑞尔·威廉姆斯出演 Chanel 全新微电影《重生》
Chanel Is Pairing Pharrell Williams and Cara Delevingne in a Romantic Fantasy

nytimes

Twitter CFO 上演“乌龙”加码收购难掩社交股困境
Twitter’s C.F.O. Suffers a Social Media Faux Pas
分析:Airbnb 的“暗黑成长史”
INSIGHT & ANALYSIS:The Business Tycoons of Airbnb
云计算对于你的工作到底意味着什么?
What Cloud Computing Means to Your Job

guardian

今年圣诞节 50 款最时髦的礼服
The 50 best party dresses for Christmas 2014
谷歌研制的“帕金森症”智能勺子正式发售
Google launches ‘smart’ spoon to help steady shaking hands
最新 iOS8 APP 应用: Swiftkey; Halftone 2
Latest iOS 8 apps round-up review: Swiftkey; Halftone 2

reuters

企业需求疲软 惠普第四季度营收下降
HP fourth-quarter revenue drops on weak enterprise demand
美国致信欧盟:谷歌案不能被政治化
Twitter in talks to buy Bieber-backed selfie app Shots: CNBC
三星集团宣布17亿美元出售四家子公司股份
Samsung Group sells shares in chemical, defense arms for $1.7 billion

damndigital

互联网创业的好莱坞三女神
灵感:33个热烈奔放的红色色调网站设计
其实,app 文案还可以这样写……
什么样的视频更易被传播?病毒视频的特点有哪些?
2014年中国移动支付用户报告

nofashion

Movado摩凡陀三季度利润超预期
亚马逊中国推“黑色星期五”海外购物节
美洲同店销售激增11% Tiffany & Co.蒂芙尼三季度业绩虽逊预期 股价创新高
南非家具公司Steinhoff 57亿美元收购服饰零售商Pepkor

madisonboom

互动通顾以文:数据+洞察+投放=三位一体的程序化购买
卡地亚那几只萌萌的小豹子又来了

————————————————

Blogger:

sethgodin

营销“三步曲”
A three-step marketing ladder

adeevee

斯里兰卡糖尿病协会:每6秒
Diabetes Association of Sri Lanka: 1 Every 6 Seconds 夺走一个生命
diabetes-association-of-sri-lanka-diabetes-association-of-sri-lanka-1-every-6-seconds-print-366521-adeevee

Copic 马克笔
Copic Thick + Fine: Viking, Bear, Luchador
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copic-thick-fine-viking-bear-luchador-print-365737-adeevee

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企鹅有声读物:埃德加,卡夫卡集合
Penguin Audiobooks: Edgar A, Franz Kafka Collection
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苏富比拍卖行:安迪•沃霍尔马克·罗斯科,曼卓尼皮耶罗
Sotheby’s: Andy Warhol, Mark Rothko, Piero Manzoni
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20141125 每日广告行业观察:匿名社交应用 Yik Yak 再获6200万美元融资

行业门户

adage

本周创意 Top 5:最好的品牌理念
The Creativity Top 5: The Best Brand Ideas of the Week
《星球大战》预告片成本周大热门
‘Star Wars’ Trailer to Swell Movie Lines This Weekend

nytimes

匿名社交应用 Yik Yak 再获6200万美元融资
Yik Yak, an Anonymous Messaging Start-Up, Said to Raise $62 Million
App City:提前为自己 order 一个酒保
App City:Free Up a Bartender

guardian

英国三一镜报和地方报业 Tindle 追求独立的数字策略
Trinity Mirror and Tindle Newspapers pursue separate digital strategies
Ad break: 阿尔迪,佳能,Airbnb
Ad break: Aldi goes Aussie, biting satire from Canal Digital and homely stuff from Airbnb
我们从时髦人身上学到的十件事
Ten things we learned from Posh People: Inside Tatler

reuters

谷歌在欧洲面临分拆:欧洲政客对谷歌敌意升级
EU digital tsar warns monopolists; Google foes play down call for break-up
以色列公司开发30秒手机充电技术
Recharge your phone in 30 seconds? Israeli firm says it can

damndigital

一支笔有什么想象空间?学乔布斯的推销话术!
手工纸艺电影海报
广告人,你所做的只是为了博眼球吗?

nofashion

支付宝推“海外直购” 分析师称意义不大
L’Occitane欧舒丹上半年盈利激增156%
Gap明年进驻欧洲电商Zalando
传Tory Burch前夫品牌C. Wonder大规模关店

madisonboom

【观点】营销未来,你被“程序化购买”落下多远?
英特尔请来谢耳朵,推广Real Sense手势技术

————————————————

Blogger:

sethgodin

签名
Sign your work

adeevee

Alifresh 口腔喷雾:不留下任何证据
Alifresh oral spray: Leave no evidence
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Cinéma Excentris: 在线电影
Cinéma Excentris: Excentris Online
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20141124 每日广告行业观察:英特尔股价将在两年内上涨30%——巴伦周刊

行业门户

adage

迈克·尼科尔斯的老式啤酒广告
Watch Mike Nichols’ Vintage Beer Ads
超级碗XLIX广告图:谁在购买2015年超级碗广告?
Super Bowl XLIX Ad Chart: Who’s Buying Commercials in Super Bowl 2015

nytimes

社交媒体加深党派分歧,但并非总是如此
Social Media Deepens Partisan Divides. But Not Always.
广告机构和慈善机构关系新进展
Ad Agency and Charity Take Relationship to New Level
来自广告行业的新闻
News From the Advertising Industry

guardian

即时通讯的未来:加密、支付、媒体以及广告
Messaging apps’ next threads: encryption, payments, media and ads
如何利用社会媒体来找份工作——即时聊天
How to use social media to get a job – live chat

reuters

巴伦周刊:英特尔股价将在两年内上涨30%
Intel could rise 30 percent over next two years: Barron’s
欧洲议会将提议分拆谷歌 单独剥离搜索业务
European Parliament may propose Google break-up in draft resolution

damndigital

空间:Airbnb 旧金山总部办公室——看看别人家的办公室!
灵感: 安迪·沃霍尔设计的最经典25张摇滚唱片封面
世界互联网大会PPT:解读“移动互联网思维”
奥美大中华区副董事长莊淑芬在TEDxTianhe演讲:品牌人生
伦敦街头,一大波萌熊正在靠近…
如何饥饿营销? 你被中招了吗?
初级设计师与高级设计师的差距!简单粗暴~
设计师如何引导客户?

nofashion

彭丽媛PK凯特王妃 期待吗?
Amazon明年将在英国开设摄影工作室
Ann Taylor母公司Ann Inc.三季度盈利减少27%
传:Net-a-Porter最快2015年出售或分拆上市

madisonboom

2014最佳中国品牌价值排行榜:腾讯跃居首位
微软新广告再度嘲笑苹果Siri:除了变大,你还会啥?
玛莎拉蒂发布品牌大片《让世界听见你的呐喊》

————————————————

Blogger:

sethgodin

只有你能做的工作
The jobs only you can do
比蒲式耳多一点
A little more than a bushel, a little bit less
最后10%的悲剧
The tragedy of the last 10%

adeevee

救世军旧书捐赠:手
The Salvation Army Old Book Donation: Hands
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Hootsuite Media:社交媒体不一定是可怕的
Hootsuite Media: Social media doesn’t have to be scary
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20141121 每日广告行业观察:谷歌推 Contributor 服务 帮用户屏蔽网站广告

行业门户

adage

谷歌推 Contributor 服务 帮用户屏蔽网站广告
Google to Help Publishers Make Money by Blocking Ads
亚马逊老板让 Fire 平板电脑用户免费阅读《华盛顿邮报》
Why Washington Post Built Its Own Ad Server for Amazon Tablet App

guardian

假期来啦:10个行业专业人士最喜爱的圣诞广告
Holidays are coming: 10 industry pros reveal their favourite Christmas ads
不是所有的公关计划需要社交媒体
Not every PR plan needs social media
世界上最大的电影海报拍卖估价800万美元
World’s biggest film poster auction expected to top $8m

reuters

域名注册商 GoDaddy 计划明年上市 估值 45 亿美元
GoDaddy aims to list next year, seeks $4.5 billion valuation: NY Post
谷歌与财团 Rockstar 同意解决专利诉讼
Google, Rockstar agree to settle patent litigation: filing
阿里巴巴拟建立国际版淘宝网站
Alibaba to launch international version of Taobao marketplace

damndigital

社会化营销战略中,这些交际潜规则不能忘
TOP 10 名单 —— 2014你最喜爱的微信号
如何用手机拍美食更有逼格?
马云:说我们假货多的,他肯定没在淘宝上买过东西
百度联合华通明略发布《2014品牌数字资产榜》

nofashion

Gap 盖璞三季度持续疲软 下调全年预期 改组管理层
遭美银美林降级 达芙妮股价大跌
利标品牌三季度核心盈利1.13亿美元
Italia Independent收入增幅大幅放缓

madisonboom

苹果在移动广告市场上开始了真正的大动作
蓝色光标或将海外收购加拿大营销机构

————————————————

Blogger:

sethgodin

组建一个部落
Inventing a tribe

adeevee

Narvesen:拿破仑
Narvesen: Napoleon
nEO_IMG_narvesen-napoleon-print-366035-adeevee

O Imparcial:玩偶,恐龙,泰迪
O Imparcial: Doll, Dino, Teddy
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印尼道路安全协会:疲劳驾驶
Road Safety Association of Indonesia Public Service: Drowsy Driving Kills
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Movember:战士、船
Movember: Warrior, Ship, Horse
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nEO_IMG_movember-warrior-ship-horse-print-365919-adeevee

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20141120 每日广告行业观察:雅虎取代谷歌成 Firefox 浏览器默认搜索引擎

行业门户

adage

欧内斯特·海明威基金会:丧钟为谁而鸣
The Ernest Hemingway Foundation: Hemingway in 15 Seconds: For Whom the Bell Tolls
雅虎取代谷歌成 Firefox 浏览器默认搜索引擎
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign

nytimes

明年初 Beats 音乐将被纳入苹果iOS生态系统
Apple’s Plans for Beats Music Start to Take Shape
WhatsApp 将为安卓用户提供通信加密功能
WhatsApp Adds Android Encryption

guardian

回顾二十年来欧洲之星广告
Tunnel vision: two decades of stylish Eurostar ads – in pictures
苹果因侵犯寻呼机专利被判赔偿2360万美元
Apple loses $24m patent lawsuit to pager firm

reuters

阿里巴巴周四将开始出售上市债券
Alibaba will sell debut bond on Thursday
谷歌将在中国推 Google Play 应用商店
Google to launch its app store in China: The Information

damndigital

2014年度Interbrand全球百大零售品牌及六大趋势
赤裸裸的人性漫画,太现实!
从注意力维度谈动效设计
没钱怎么做公关?给创业者的公关攻略
简单做好中文排版
文艺青年的“逼格营销”
响应式Web设计的9项基本原则

nofashion

L Brands三季度盈利增43%
Inditex去年电子商务收入增长42%
Hugo Boss雨果·博斯发布战略增长计划
钟表销售持续萎缩 Luc Perramond“逃离”Hermès爱马仕 跳槽Ralph Lauren拉尔夫·劳伦
美国Nordstrom诺德斯特龙百货下调全年EPS预期

madisonboom

百度联合华通明略发布2014品牌数字资产榜,品牌营销呈现五大趋势
维珍航空启用全新品牌标识

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Blogger:

sethgodin

集资前的错误问题
The wrong question to ask yourself before crowdfunding

adeevee

乐高:当小说遇上小说
Lego: Fiction meets Fiction
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20141119 每日广告行业观察:谷歌 Nest 实验室如何营销智能家居

行业门户

adage

谷歌 Nest 实验室如何营销智能家居
How Google’s Nest Labs Is Marketing the Smart Home
本周最新电视广告
Grandpa Hates His Nest Learning Thermostat (Watch the Newest Ads on TV)

nytimes

YouTube 最新音乐计划面临的挑战
New YouTube Music Plan Faces Challenge
美国200家星巴克将全系配备无线充电咖啡桌
AT&T and Starbucks Bring Wireless Phone Chargers to Some Coffee Shops

guardian

Ad break:12支圣诞节广告
Ad break: the 12 ads of Christmas
广告能和女权主义好好相处吗?
Can advertising and feminism learn to get along?

reuters

诺基亚重返硬件市场 N1 平板形似 iPad mini
Nokia revives the brand with launch of iPad lookalike
微软云服务部分停机,MSN 无法访问
Microsoft cloud service partially down, MSN unavailable
IBM 获汉莎12.5亿美元外包合同
Lufthansa signs $1.25 billion outsourcing deal with IBM

damndigital

iPhone 广告中时间总是显示 9:41?
不会画画没关系,但你一定要学会速写
“设计师”革命海报!
灵感: 17个国外游戏网站设计欣赏
关于移动搜索引擎营销,你不得不了解的知识!

nofashion

分析师称Gucci不变将遭淘汰 下一个是Prada
周大福10月香港同店销售暴跌24%
M&S马莎百货从John Lewis挖角首席财务官
H&M扩张电子商务版图 2015年新增8个国家

madisonboom

【GEO互联网大数据技蓝皮书】第二篇:非 Cookie DMP 的应用
联合利华委任Resolution Media负责全球Search业务

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Blogger:

sethgodin

“这将是一个打击”
“This will blow over”

adeevee

肯德基:汉堡、薯条、鸡腿
KFC: Burger, French Fries, Drumstick
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泰奥菲棒状口红:美味
Carmex Lip stick: Delicious By Carmex
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Dreft:狗
Dreft: Dog
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20141118 每日广告行业观察:英特尔正式发布豪华版智能手镯“MICA”

行业门户

adage

Ad Age 2014年最佳工作场所
Ad Age’s Best Places to Work 2014
你有足够的能力管理人才吗?
Are You Sufficiently Talented at Managing Talent?

nytimes

谷歌和斯坦福大学的研究人员宣布已开发出能准确描述图像内容的识别软件
Researchers Announce Advance in Image-Recognition Software
美国代客泊车应用Luxe Valet:解决都市停车难
Luxe Valet App Eliminates the Headache of Finding a Parking Spot

guardian

FB、微软、苹果展开年底游说 力促限制 NSA 监视
Facebook, Google and Apple lobby for curb to NSA surveillance
谷歌气球将在澳大利亚测试:发射20只探空气球
Google to test-fly balloons which transmit internet over Australia

reuters

英特尔正式发布豪华版智能手镯“MICA”
Intel’s upscale bracelet has Google alerts, AT&T data plan
Facebook针对专业人士的服务版本将要推出
Facebook service aimed at professionals to launch in a few months: source
Snapchat将与Square合作推出转账服务
Snapchat partners with Square for payment service

damndigital

3名淘宝店家揭秘:”双十一”究竟水有多深!
这位美女把自己的穿衣搭配都画下来了……
想要招到优秀人才?先写好招聘文案
Nike 11件鲜为人知的秘史
大图找得好,甲方改稿少!
在搜索中,排第一和排第二有什么不同?
Gezondheidenwetenschap.be 不要再乱“上”谷歌了!

nofashion

Condé Nast 580万美元和解实习生诉讼
Lululemon首个男装店将开业

madisonboom

联邦快递:漂洋过海来看你的辣椒酱
Droga5斩获时装电商平台FarFetch全球创意业务

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Blogger:

sethgodin

如果你的想法广泛传播,我们还需要看到最原始的雏形吗?
Is a photo of a Magritte painting better than the original?

adeevee

哈雷摩托:反射
Harley-Davidson: Reflection
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2014年意大利 DMA 回声奖:大豆、菠菜、啤酒
2014 DMA Echo Awards Italy: Beans, Spinach, Beer
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乐高:哈利波特与克隆人的战争,最后的警察
Lego: Harry Potter and the Clone Wars, The last Cop

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20141117 每日广告行业观察:苹果中国应用商店今日起开始支持银联卡支付

行业门户

adage

本周最新电视广告
‘Come and Play With Me,’ Says Kate Upton (Watch the Newest Ads on TV)
FitBit 第一支全球广告
Fitbit Starts First Global Campaign
六个幻灯片告诉你 Twitter 的广告业务
Six Slides That Show the Inside of Twitter’s Ad Business

nytimes

纽约时代广场:数字广告牌上的艺术品
Times Square’s Biggest and Most Expensive Digital Billboard Is Set to Shine
Airbnb引入平面杂志–Pineapple
Airbnb Introducing Print Magazine, Pineapple

reuters

苹果中国应用商店今日起开始支持银联卡支付
Apple’s China app store now open for UnionPay card payments
Facebook 拟推商务社交网站 FB@Work
Facebook developing a professional website ‘Facebook at Work': FT

damndigital

再见电商
信息图形:持续称霸广告业,日化三巨头都做了什么?
轻松视频,一起寻找做广告的意义!

nofashion

支付宝危险了?Apple联合中国银联
H&M 10月份销售上涨14%
Caruso 开展全球扩张
Old Navy大号女装牛仔裤售价昂贵遭抗议
Geox健乐士三季度增长提速 前九个月核心盈利增49%

madisonboom

派择推出大数据营销服务,助力广告主智能营销决策
美国陆军召集全球广告业务比稿,价值5亿美元

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Blogger:

sethgodin

“我需要你”
“I need you”
拥挤的锅
Crowding the pan

adeevee

W电台新闻广播:你认为呢?
W Radio News Broadcast: What do you think of
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阿姆斯特丹梵高博物馆:Museumnight
Van Gogh Museum Amsterdam: Museumnight
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