20141231 每日广告行业观察:移动市场2014年的十大转变

行业门户

guardian

2014年:八大网络迷因
Eight internet memes that defined 2014
英国文化部长 Sajid Javid:媒体可以借鉴商业世界多样性
Media could learn from business world on diversity, says UK culture secretary
年度回顾: 我们应该感谢 Facebook,而不是要求道歉
Why Facebook shouldn’t apologise for its Year in Review

adweek

移动市场2014年的十大转变
This Year’s 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing
超级碗广告追踪:所有你需要知道的2015年的比赛
Super Bowl Ad Tracker: Everything You Need to Know About 2015’s Big Game
Reddit:2014年轰动互联网的12条帖子
12 Reddit Posts That Ruled the Internet in 2014
2014年 AdFreak 10 个最受欢迎的故事
The Top 10 AdFreak Stories of 2014

adage

《广告时代》2014年度最佳创意代理公司,广告和客户
The 2014 Awards Report: See the World’s Most Creative Agencies, Campaigns and Clients
本地广告投资年
The Year in Native Ads
城市热点:数字革命的根源可能在硅谷,但天使之城(洛杉矶)有无限的创造力
City Spotlight: Content Is King and Los Angeles Is Its Kingdom

damndigital

我在腾讯的第二堂产品课:细分用户画像
如何告诉甲方,你的品位太LOW!
数英网年度盘点:2014数字观察
天与空培训PPT公开:《小贩讲故事》
Pepsi Max 时空隧道 户外广告

nofashion

Permira继续减持Hugo Boss至32%
Victoria Beckham个人品牌年收入翻倍至3,039万英镑
Estée Lauder 雅诗兰黛收购护肤品牌Glamglow
Nike耐克二季度订单增长逊预期 净利润上涨23%


madisonboom

广电总局设立千万专项资金 力推公益广告创作
Pinterest明年正式商业化

————————————————
Blogger:

sethgodin

一个年终的微笑
And here’s a year-end smile .

adeevee

Pepe 牛仔裤:空中时尚
Pepe Jeans: Aerial Fashion
nEO_IMG_pepe-jeans-pepe-jeans-aerial-fashion-print-367346-adeevee

nEO_IMG_pepe-jeans-pepe-jeans-aerial-fashion-print-367346-adeevee2

nEO_IMG_pepe-jeans-pepe-jeans-aerial-fashion-print-367347-adeevee

nEO_IMG_pepe-jeans-pepe-jeans-aerial-fashion-print-367348-adeevee

nEO_IMG_pepe-jeans-pepe-jeans-aerial-fashion-print-367350-adeevee

Viagra:山
Viagra: Mountain
nEO_IMG_viagra-mountain-print-367337-adeevee

nEO_IMG_viagra-mountain-print-367338-adeevee

nEO_IMG_viagra-mountain-print-367339-adeevee

nEO_IMG_viagra-mountain-print-367340-adeevee

—————

20141230 每日广告行业观察:美国运通如何在2周内虏获1000万 Instagram 用户?

行业门户

guardian

如何在一个以白人为主的广告世界,呼吁那些非白人的消费者?
How does a predominantly white advertising world suddenly represent and appeal to non-white consumers?
BBC 直播幕后员工跳舞 围圣诞树转圈抢镜
BBC News staff dance around Christmas tree live on TV
《卫报》推荐十大少儿书博
Top 10 best books bloggers

reuters

Google Gmail 邮箱遭中国官方封锁
Google’s Gmail blocked in China
美国法院批准康泰纳仕(Conde Nast)580万美元和解实习生诉讼
U.S. court approves Condé Nast $5.85 million intern pay settlement

adweek

美国运通如何在2周内虏获1000万 Instagram 用户?
AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers
2014年,来自 Adweek.com 的十大广告的故事
Adweek.com’s Top 10 Advertising Stories of 2014

adage

美国通用磨坊 cheerios 麦圈广告:美国版 VS 加拿大版
Tale of Two Ads: Cheerios ‘How To Dad’ Campaign Makes U.S. Debut
2014 美国十支最贵的电视广告
The Top 10 Ads of 2014 by Estimated Spending
2014 广告时代最具创意人物50榜单
Creativity 50 2014: The Most Creative People of the Year

damndigital

数英网年度盘点:2014大中华区业界十大新闻事件
2014全球最受欢迎的25个工作技能
Johnnie Walker “The Next Step”一镜到底新年广告
O2O的最终目的:沉淀用户!
灵感: “东京”元素字体海报设计

madisonboom

保时捷公关总监将离职 加盟阿斯顿·马丁

————————————————
Blogger:

sethgodin

找寻那些嚣张气焰
In search of arrogance

adeevee

Ristorante Dell’Anima:油墨
Ristorante Dell’Anima: ink
nEO_IMG_ristorante-dellanima-ink-outdoor-print-367399-adeevee

98FM:涅槃,波普,鲍勃·马利
98FM:Nirvana, Iggy Pop, Bob Marley
nEO_IMG_98fm-nirvana-iggy-pop-bob-marley-print-367385-adeevee

nEO_IMG_98fm-nirvana-iggy-pop-bob-marley-print-367383-adeevee

nEO_IMG_98fm-nirvana-iggy-pop-bob-marley-print-367384-adeevee

Mundial大米大豆:英雄,霍比特人
Mundial Rice & Beans: Heroes, Hobbits
nEO_IMG_mundial-rice-beans-heroes-hobbits-print-367397-adeevee

nEO_IMG_mundial-rice-beans-heroes-hobbits-print-367398-adeevee

BeautyTech 永久脱毛:游泳,裙子,今夜
BeautyTech permanent hair removal: Swim, Skirt, Tonight
nEO_IMG_beautytech-permanent-hair-removal-swim-skirt-tonight-print-367386-adeevee

nEO_IMG_beautytech-permanent-hair-removal-swim-skirt-tonight-print-367387-adeevee

nEO_IMG_beautytech-permanent-hair-removal-swim-skirt-tonight-print-367388-adeevee

—————

20141229 每日广告行业观察:AdWeek 2014年度十大创意数字广告

行业门户

guardian

退位传言使女王赢得圣诞节广播收视冠军
Abdication rumours help Queen claim Christmas Day TV ratings throne
2015年冉冉升起的新星:活动家 Yas Necati
Rising stars of 2015: campaigner Yas Necati
Twitter 用户称英国《每日邮报》白人圣战的故事是一个骗局
Twitter user claims Daily Mail story of white British jihadi is a hoax
杰森·布鲁克斯 – 伦敦速写本欣赏
Jason Brooks’s London Sketchbook: a capital talent for capturing the city

reuters

美破产法院准许Aereo拍卖其网络电视技术
Court allows Aereo to auction TV streaming technology assets

adweek

AdWeek:2014年度十大创意数字广告产品
Here Are The 10 Most Innovative Digital Ad Products of 2014
AdWeek:2014年度十大科技成就
Adweek.com’s Top 10 Technology Stories of 2014

adage

看点:State Farm 最新圣诞广告,NBA 全明星阵容星光熠熠
Watch the Spot: State Farm Taps An All-Star NBA Lineup
卡夫新 CEO:将营销放在“显微镜”下观察
Kraft’s New CEO Could Put Marketing Under Microscope

nytimes

2015年热门媒体公司(高管)名单
Media Companies (and Executives) on the Hot Seat in 2015

damndigital

数英网年度盘点:2014大中华区业界十大并购交易
西方设计界流传着一个观点:“没有中国元素,就没有贵气”
“不刻意的设计”——对话MUJI设计师深泽直人、原研哉、杉本贵志
如何为你的品牌设计一个吸引人的故事?
看韩寒团队如何把一个app做成一种生活方式

madisonboom

年终盘点:全球广告业十大人事变动
创意来袭,2014龙玺创意奖入围名单公布!

————————————————
Blogger:

sethgodin

那如果这是你唯一的工作呢?
But what if this was your only job?
是你的市场太小了?
Is your niche too small?
不断询问为什么
Asking why

magculture

Holiday 杂志更新
Holiday update

adeevee

梅赛德斯奔驰:字母
Mercedes-Benz: Letters
nEO_IMG_mercedes-benz-letters-print2-367403-adeevee

nEO_IMG_mercedes-benz-letters-print2-367404-adeevee

nEO_IMG_mercedes-benz-letters-print2-367405-adeevee

华尔街英语:圣诞快乐
Wall Street English: Merry Christmas
nEO_IMG_wall-street-english-merry-christmas-print-367400-adeevee

nEO_IMG_wall-street-english-merry-christmas-print-367401-adeevee

nEO_IMG_wall-street-english-merry-christmas-print-367402-adeevee

Fundação Pró-Sangue:你的捐赠将会拯救生命
Fundação Pró-Sangue: Your donation can save lives
nEO_IMG_fundacao-pro-sangue-your-donation-can-save-lives-print-367394-adeevee
nEO_IMG_fundacao-pro-sangue-your-donation-can-save-lives-print-367395-adeevee

nEO_IMG_fundacao-pro-sangue-your-donation-can-save-lives-print-367396-adeevee

—————

20141226 每日广告行业观察:品牌如何做出人见人爱的 app

行业门户

guardian

2014年最佳 iPhone、iPad、Android 应用 APP
The best apps of 2014 for Android, iPhone and iPad
2015 年数字营销变化趋势
Digital content trends for 2015
广告:为了保护孩子,应禁止体育赛事中的酒类广告
Advertising:Protect children – stop alcohol sponsorship of sport

adweek

#TBT:网络营销如何挽救那些糟糕的电视节目?
#TBT: How Networks Marketed the Worst TV Shows of All Time
海报|史诗战争——2014 幼狮传播厄瓜多尔
PRINT | Epic Wars – Young Lions Ecuador 2014
UI 设计赏析:咖啡时刻
Web Design:Koffee Times
班卓 – iPhone、iPad 和 Web 应用程序
Banjo – iPhone, iPad & Web App

adage

英国百货公司 Sainsbury :梦回1914
Sainsbury’s Ad Director: If Hollywood Profits From War Films, Why Can’t Brands?
佳得乐庆祝 50 周年纪念广告
Gatorade Celebrates 50 Years in One Ad
关于广告的“可视性”
Ask the Right Question About Viewability

damndigital

时尚品牌如何做出人见人爱的 app
广告对语言的破坏性
禁止儿童代言广告有用吗?
数英网年度盘点:2014大中华区十大人事变动
你要知道,所有产品的底层逻辑都要围绕人性

madisonboom

创意来袭,2014龙玺创意奖入围名单公布!
Mother 伦敦办公室签了史上最牛客户:耶稣
————————————————
Blogger:

sethgodin

选择
Choices

adeevee

IMP:捐得越多,得到越多保护
Instituto Maria da penha Ong: The more you donate, the more you protect
nEO_IMG_instituto-maria-da-penha-ong-the-more-you-donate-the-more-you-protect-print-367093-adeevee

nEO_IMG_instituto-maria-da-penha-ong-the-more-you-donate-the-more-you-protect-print-367094-adeevee

nEO_IMG_instituto-maria-da-penha-ong-the-more-you-donate-the-more-you-protect-print-367095-adeevee

Neo Rheumacyl 搽剂:对抗疼痛
Neo Rheumacyl Liniment: Fight The Pain
FIGHT THE PAIN Final

FIGHT THE PAIN Final

FIGHT THE PAIN Final

Continental 轮胎:沥青,杯子,下雨
Continental: Asphalt, Mug, Rain
nEO_IMG_continental-continental-asphalt-mug-rain-print-367103-adeevee

nEO_IMG_continental-continental-asphalt-mug-rain-print-367104-adeevee

nEO_IMG_continental-continental-asphalt-mug-rain-print-367105-adeevee

—————

20141225 每日广告行业观察:社会化营销人员可以从 NASA 学习到什么

行业门户

guardian

汇聚今年最佳病毒式广告传播视频
Viral video chart: the best on the web in 2014
2014年度回顾:Facebook 这一年受到的恶意攻击
It’s been a great year! Thanks to these Facebook scams for being a part of it…
圣诞特选:2014年最好的电视视频
Telly addict Christmas special: the best TV of 2014 – video

adweek

《采访》如今是一个自由的口号,在 Googleplay 点击率居首位
‘The Interview’ Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on Google Store
品牌社交媒体推广:2014 年度时间轴
Timeline of Brands Scoring Big in Social Media This Year
2014年最好的广告案例:精彩,颠覆,甚至是不真实的
The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn’t Even Real

adage

慧俪轻体新广告:揭露这个世界的食物
Weight Watchers Unveils ‘World of Food’ in New Ads
社会化营销人员可以从 NASA 学习到什么
What Social Marketers Can Learn from NASA
2014年失败的五个社交媒体
Five Social Media Fails of 2014

damndigital

2014年全球最佳新闻照片
老树画画:把自己都放倒了,还能放不倒天下人?
触得到的心跳:动图海报大赏
可口可乐《内容2020宣言》影片:教我们的5堂内容营销课
游戏界历史上最具争议的21个Sex广告

madisonboom

乐必扬发布《2015年中国社会化与数字营销趋势报告》
Paul Taaffe 将出任 Huntsworth 集团首席执行官
————————————————
Blogger:

sethgodin

可选的礼品卡
The alternative gift card

adeevee

乐高:为那些失去了一切人
LEGO: Build for those who lost everything
nEO_IMG_lego-build-for-those-who-lost-everything-print-366961-adeevee

nEO_IMG_lego-build-for-those-who-lost-everything-print-366962-adeevee

nEO_IMG_lego-build-for-those-who-lost-everything-print-366963-adeevee

杜蕾斯:雪糕,棒棒糖
Durex: Ice cream bar, Lollipop
nEO_IMG_durex-ice-cream-bar-lollipop-print-367057-adeevee

nEO_IMG_durex-ice-cream-bar-lollipop-print-367056-adeevee

福特:拿破仑
Ford Edge EcoEngine: Napoleon
nEO_IMG_ford-edge-ecoengine-napoleon-print-367042-adeevee

大众 Polo :玩得开心
Volkswagen Polo: Have Fun
nEO_IMG_volkswagen-polo-have-fun-print-367106-adeevee

nEO_IMG_volkswagen-polo-have-fun-print-367107-adeevee

nEO_IMG_volkswagen-polo-have-fun-print-367108-adeevee
—————

20141224 每日广告行业观察:英国每日邮报集团在线收入达6200万英镑增收41%

行业门户

guardian

英国每日邮报集团在线收入达6200万英镑增收41%
Mail Online revenues grow 41% to £62m in 2014
德国报纸出版商将改用英文编辑 欲走全球路线
German newspaper publisher wants reporters to use English
Ad break: 苹果 Duet 将你的 iPad 变成 Cinema Display
Ad break: BMW horses around and Apple comes over all emotional

adweek

5个让广告大佬们夜不能寐的行业变化
5 Agency Leaders on Which Industry Changes Keep Them Up at Night
这张资讯图像将告诉你 数字广告客户多重视所谓的广告可视性
This Infographic Shows How Worried Digital Advertisers Are About Viewability
本周10大必看数字营销统计数据报告
10 Must-See Digital Marketing Stats Fr
om the Week

adage

索尼宣布《采访》将恢复在影院上映
Sony to Release ‘The Interview’ on Dec. 25, Reversing Decision
时代公司表明其数字用户数量已远高于纸质用户
Time Inc.’s Digital Audience Now Larger Than Print
在中国,品牌是如何陪你过圣诞?
How Brands Are Manufacturing Christmas Cheer in China

damndigital

灵感: 8个以圣诞节为主题的网站欣赏
一张图告诉你什么是响应式网站
2015数字营销趋势的21个预言
日本设计的七大原则
未来十年广告人转型指南

madisonboom

麦迪逊邦每周全球营销资讯/GlobalWire
AXE:如此风情万种,他到底是谁?

————————————————
Blogger:

sethgodin

精英陷阱
The meritocracy trap

adeevee

Lider 行李箱
Lider Removals: Rollaboard
nEO_IMG_lider-removals-rollaboard-print-366990-adeevee

Alka-Seltzer:牛,猪
Alka-Seltzer: Cow, Pig
nEO_IMG_alka-seltzer-cow-pig-print-366959-adeevee

nEO_IMG_alka-seltzer-cow-pig-print-367040-adeevee

Montecable:业务、健身、音乐、婚礼、网球
Montecable: Business, Fitness, Music, Wedding, Tennis
nEO_IMG_montecable-business-fitness-music-wedding-tennis-print-366991-adeevee

nEO_IMG_montecable-business-fitness-music-wedding-tennis-print-366992-adeevee

nEO_IMG_montecable-business-fitness-music-wedding-tennis-print-366993-adeevee

nEO_IMG_montecable-business-fitness-music-wedding-tennis-print-366994-adeevee

nEO_IMG_montecable-business-fitness-music-wedding-tennis-print-366995-adeevee

—————

20141223 每日广告行业观察:10 支改变我们生活方式的创意广告

行业门户

guardian

10 支改变我们生活方式的创意广告
10 creative brand campaigns that have changed the way we live
《每日邮报》主编 Paul Dacre 今年收入为240万英镑,上升近25%
Paul Dacre earnings up by nearly 25% to £2.4m in 2014
并购热潮将改变英国电信行业的面貌
Wave of merger mania could change the face of UK telecoms industry
圣诞广告:小公司如何向大公司学习
Christmas adverts: how small firms can learn from the big players

reuters

FCC 暂停康卡斯特时代华纳并购审查
U.S. FCC pauses Comcast-Time Warner merger review until January 12
乌拉圭批准媒体法案
Uruguay approves media bill barring foreign ownership

adweek

美国康宁玻璃广告:有趣的产品测试
Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll
哪些电视网络公司定制了俏皮有趣的节目列表?
Which Networks Made the Naughty and Nice Lists This Year?
2014年,音乐、品牌与科技间的碰撞
Here’s How Music, Brands and Tech Collided in 2014

adage

2014年10大杂志封面
The Top 10 Magazine Covers of 2014
本周创意广告 Top 5:最好的品牌理念
The Creativity Top 5: The Best Brand Ideas of the Week
第三季度广告开支缩减
Top Ad Spenders Pull Back in Third Quarter

damndigital

2014 国外圣诞广告TVC合集(下篇)
TAG Heuer 泰格豪雅: 用声波做画笔涂鸦圣诞树?你也可以…
我们这一代人的困惑,一个有故事的大叔说的实在话
什么人可以做社会化媒体经理?

madisonboom

年终盘点 | 中国区年度十大比稿
广告大佬送祝福,双屏互动搞创意

————————————————
Blogger:

sethgodin

正确的方式
Right of way

adeevee

Harena 基金会:喷气滑雪,棒球帽,遥控器
Fundación Harena: Jet ski, Baseball cap, Remote
nEO_IMG_fundacion-harena-jet-ski-baseball-cap-remote-print-366984-adeevee

nEO_IMG_fundacion-harena-jet-ski-baseball-cap-remote-print-366985-adeevee

nEO_IMG_fundacion-harena-jet-ski-baseball-cap-remote-print-366986-adeevee

避难所:野生动物
Sanctuary: Wildlife
nEO_IMG_sanctuary-wildlife-print-366998-adeevee

nEO_IMG_sanctuary-wildlife-print-366999-adeevee

nEO_IMG_sanctuary-wildlife-print-367000-adeevee

nEO_IMG_sanctuary-wildlife-print-367001-adeevee

Pooneh美白牙膏:斋月
Pooneh Whitening Toothpaste: Ramadan
nEO_IMG_pooneh-whitening-toothpaste-ramadan-outdoor-print-366957-adeevee

nEO_IMG_pooneh-whitening-toothpaste-ramadan-outdoor-print-366958-adeevee

—————

20141222 每日广告行业观察:《纽约时报》将在伦敦设立数字中心

行业门户

guardian

《纽约时报》将在伦敦设立数字中心
New York Times to set up digital hub in London
《卫报》和《观察者》记者将投票决定下一任主编
Guardian and Observer journalists to get vote on next editor-in-chief
出售CC,授权图片惹争议,Flickr 将其从壁挂艺术服务中移除
Flickr scraps plan to sell users’ photos as wall art after licensing row

reuters

DISH 与康卡斯特旗下的 SportsNet 达成协议
DISH, Comcast SportsNet reach deal in regional dispute

adweek

盘点2014年10件电视网络高层说出的最荒谬的事
The 10 Most Ridiculous Things TV Network Presidents Said in 2014
Adweek 本周商业广告 Top 5
Adweek’s Top 5 Commercials of the Week

adage

奥巴马批评索尼影业 称取消《采访》上映是错误
Answering Obama’s Criticism, Sony Says It Has Not Given In
5支最迷人的电视广告(剧透:苹果居首)
The Five Most Engaging Ads on TV Right Now (Spoiler: Apple Is No. 1)
10件在2015年不会发生的事情
Ten Things That Won’t Happen in 2015


damndigital

DigitasLBi乐必扬发布2015年中国社会化与数字营销趋势报告
献给那些即将飞升的广告公司
年底回顾总结!聊聊扁平化风潮的起与思
2014 年谷歌搜索排行榜,你不该错过的 30 件事
一个商场的”折扣”文案欣赏,这不是广告

nofashion

Rihanna 成为Puma 创意总监
Nike 二季度订单增长逊预期
Clessidra拟购Roberto Cavalli多数股权
香港和中国大陆疲软 瑞表出口全线下跌

madisonboom

中小企业如何借力全媒体营销突围品牌战?
梅西现身 FIFA15 圣诞广告

————————————————
Blogger:

sethgodin

日常
Daily
是谁放走了气球中的空气?
Who let the air out of the balloon?

adeevee

诺富特
Novotel: It’s a lot better at Novotel
nEO_IMG_novotel-its-a-lot-better-at-novotel-outdoor-print-367026-adeevee

nEO_IMG_novotel-its-a-lot-better-at-novotel-outdoor-print-367027-adeevee

nEO_IMG_novotel-its-a-lot-better-at-novotel-outdoor-print-367028-adeevee

nEO_IMG_novotel-its-a-lot-better-at-novotel-outdoor-print-367029-adeevee

nEO_IMG_novotel-its-a-lot-better-at-novotel-outdoor-print-367030-adeevee

迷你 Knightsbridge :零售活动
MINI Knightsbridge: Retail Campaign
nEO_IMG_mini-knightsbridge-retail-campaign-print-366964-adeevee

nEO_IMG_mini-knightsbridge-retail-campaign-print-366965-adeevee

nEO_IMG_mini-knightsbridge-retail-campaign-print-366966-adeevee

密封塑胶袋:小野兽
Ziploc: Little Beasts

—————

20141219 每日广告行业观察:过去25年中,麦迪逊大道上的5大变化

行业门户

guardian

观点:过度依赖数据将是个灾难
Media network blog:An over-reliance on data can be disastrous’
Jeb Lund:2014年是一个非常糟糕的一年,甚至你可能想不起来为什么
Jeb Lund column:2014 was a terrible, horrible, no good, very bad year. You probably don’t even remember why
Tom Goodwin:欢迎来到未来“非数字化”的广告世界
Tom Goodwin:Welcome to the future of advertising, where the word digital is redundant

adweek

作品:如果你喜欢 Aaron Draplin 的 Logo 设计..
If You Loved Aaron Draplin’s Logo Tutorial, Here’s More of His Design Wisdom
案例:宝马 Snapchat 式的“阅后即焚”营销战役能否吸引到年轻消费者?
Can BMW’s Snapchat-Inspired Campaign Attract Young Drivers?
推荐:这个简单强大的网站能够帮你创建正确的数字调色板
This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

adage

NBC 环球:全球最值得信任的社交媒体公司之一
NBC Universal Offers Social Media Guarantees to Advertisers
MEC 斩获欧莱雅美国媒介业务
MEC Wins Planning Duties for L’Oreal’s Lancome and Luxury Fragrances
最新电视广告:玩具反斗城,Dish..
Watch the Newest Ads on TV From Toys R Us, Dish and More

nytimes

过去25年中,麦迪逊大道上的5大变化
The Top 5 Changes on Madison Ave. Over the Last 25 Years

damndigital

2014国外圣诞广告TVC合集(上篇)
2014 国外圣诞广告TVC合集(中篇)
奥斯卡在即,各家电影海报上的心机你看得出来吗?
美国 80后, 90后的消费习惯 数据报告
蓝色光标宣布5宗股份收购
Thoughtful:2014中国最佳广告

madisonboom

安索帕开展18-24岁年轻消费者的全新品牌观调研
墨尔本地铁发布宣传片“闪亮圣诞节”
————————————————
Blogger:

sethgodin

清晰的表达及尊重
Clear language and respect

adeevee

Hemorio:女人,男人
Hemorio: Woman, Man
nEO_IMG_hemorio-woman-man-print-366921-adeevee

nEO_IMG_hemorio-woman-man-print-366922-adeevee

Lusiaves:鸡
Lusiaves: Chicken
nEO_IMG_lusiaves-chicken-print-367017-adeevee

nEO_IMG_lusiaves-chicken-print-367018-adeevee

nEO_IMG_lusiaves-chicken-print-367019-adeevee

nEO_IMG_lusiaves-chicken-print-367020-adeevee

博帕尔医疗:狙击手,死人
Bhopal Medical Appeal: Sniper, Dead man
nEO_IMG_bhopal-medical-appeal-sniper-dead-man-print-366975-adeevee

nEO_IMG_bhopal-medical-appeal-sniper-dead-man-print-366974-adeevee

—————

20141218 每日广告行业观察:21世纪福克斯 2 亿美元收购网络广告公司 TrueX

行业门户

guardian

镜报旗下 Reading Post 告别纸质版
Reading Post bids a print farewell and welcomes an online future
传媒巨头新闻集团英国遭运营亏损 350 万英镑
News Corp UK suffers £3.5m loss after £51m profit the year before
YouTube 2015 最大的竞争对手将是 Vessel
YouTube’s next big challenger could be Vessel and its ‘early access’ videos

reuters

索尼宣布取消公映《采访》曾遭黑客威胁
Hollywood slams Sony, movie theaters for canceling ‘The Interview’


adweek

街头创意:14个出色的户外广告
14 Brilliant Outdoor Ads That Rocked the Real World in 2014
五个索尼应该仍然公映《采访》的原因
Five Reasons Why Sony Should Still Release ‘The Interview’ Online
每日广告:三星的梦幻假期广告讲述了一个感人的童话故事
Ad of the Day: Samsung’s Dreamy Holiday Ad Tells a Moving Fairy Tale on 74 Screens

adage

最新电视广告:斯泰拉·阿托伊斯的感恩精神
Watch the Newest Ads on TV:Stella Artois Celebrates the Spirit of Giving
为何 B2B 营销比 B2C 有娱乐性?
Why B-to-B Marketing Is More Fun than B-to-C
5种有利于电视广告商的程序化推广方式
What’s Holding Programmatic Advertising Back?

nytimes

21世纪福克斯 2 亿美元收购网络广告公司 TrueX
Murdoch’s 21st Century Fox to Buy TrueX Digital Ad Company
亚马逊并不像看起来的那么势不可挡
Amazon Not as Unstoppable as It Might Appear

damndigital

Google – Year in Search 2014
广告之不对称作战
日本概念豆腐品牌:男前豆腐店,一年卖50亿
Facebook满10岁,Facebook 的下个十年
有哪些国外几乎没有的本土特色设计?
这个女作家为了推广自己的网店,把文案写成了一本书
完全实战指南:品牌 HTML 5 营销怎么做?

madisonboom

蓝色光标宣布11亿元收购加拿大传播巨头Vision7
TNS 揭示将撼动中国科技行业的十大趋势
————————————————
Blogger:

sethgodin

从哪里开始
Where to start
年底盘点最佳书籍
End of year book and audio roundup

adeevee

麦当劳:醒来
McDonald’s: Wake up
nEO_IMG_mcdonalds-mcdonalds-wake-up-print-366904-adeevee

nEO_IMG_mcdonalds-mcdonalds-wake-up-print-366905-adeevee

nEO_IMG_mcdonalds-mcdonalds-wake-up-print-366906-adeevee

Boca Maldita 啤酒: 理智的喝
Boca Maldita: Drink wisely
nEO_IMG_boca-maldita-drink-wisely-print-366916-adeevee

nEO_IMG_boca-maldita-drink-wisely-print-366917-adeevee

nEO_IMG_boca-maldita-drink-wisely-print-366918-adeevee

Three / CalendarMe:日历
Three / CalendarMe: Calendar
nEO_IMG_three-calendarme-calendar-print-367004-adeevee

nEO_IMG_three-calendarme-calendar-print-367003-adeevee

nEO_IMG_three-calendarme-calendar-print-367002-adeevee

—————