20150130 每日广告行业观察:这是近5年来最佳与最差的超级碗广告?

行业门户

guardian

从 Facebook 2014 Q4 财报学到的7件事
Seven things we learned from Facebook’s latest financial results
电视广告需要估量未来的挑战
TV advertising needs to measure up to the challenges ahead
日产超级碗广告打情感牌
Nissan breaks Super Bowl silence with ‘emotional’ dad ad – and a baby

adweek

这是近5年来最佳与最差的超级碗广告?
Are These the Best and Worst Super Bowl Ads of the Past 5 Years?
大赛事广告对于在线零售商是一大损失?
Is the Big Game of Advertising a Big Loss for Online Retailers?
士力架布雷迪广告,这是超级碗最有趣的广告之一
Snickers’ Brady Bunch Ad Is Here, and It’s One of the Funniest Super Bowl Spots Ever
P&G 广受欢迎的“Like a Girl”广告将在超级碗回归
Hugely Popular ‘Like a Girl’ Campaign From Always Will Return as a Super Bowl Ad

adage

Starbucks 与 Match App 为你的情人节制定了计划
Starbucks, Match Want You To Have Your First Date At Starbucks
菲亚特克莱斯勒在超级碗的三个广告
Fiat Chrysler Is Back in the Super Bowl With Three Ads
谷歌第四季度总营收为181亿美元,但广告价格持续下跌
Google Made $18.1 Billion Last Quarter, But Its Ad Prices Are Still Shrinking

nytimes

Spotify新融资估值或超60亿美元 IPO推迟至明年
Spotify to Raise $500 Million;Move Could Delay an IPO
中国进一步收紧对互联网的控制
China Further Tightens Grip on the Internet

reuters

新加坡电信、索尼、华纳计划视频服务
SingTel, Sony, Warner setup video service in Asia
加拿大视讯委员会宣布2017年开始准播超级碗广告
Big-time Super Bowl ads to reach Canada by 2017

damndigital

如何规划内容营销?—— 关于内容营销的秘密
值得收藏的东京地铁礼仪海报
艺术家们都来盖房子,会是怎样?
我们的出路在哪里?社会化媒体运营的同胞们!

nofashion

Coach寇驰二季度利润胜预期 盘前股价急涨
I.T三季度香港同店销售跌4.5%

madisonboom

腾讯搭建NBA新主场 或将改变网络体育直播版图
智威汤逊整合旗下全球数字营销机构成立MIRUM
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Blogger:

sethgodin

有关招生的真相
The truth about admissions

adeevee

梅赛德斯-奔驰(mercedes – benz):脸
Mercedes-Benz: Faces
nEO_IMG_mercedes-benz-faces-print-367750-adeevee

nEO_IMG_mercedes-benz-faces-print-367751-adeevee

Habitua:邻居
Habitua: Neighbor
nEO_IMG_habitua-neighbor-print-367786-adeevee

nEO_IMG_habitua-neighbor-print-367787-adeevee

Bob’s:让你的饥饿决定
Bob’s: Let your hunger decide
nEO_IMG_bobs-let-your-hunger-decide-print-367780-adeevee

nEO_IMG_bobs-let-your-hunger-decide-print-367779-adeevee

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20150129 每日广告行业观察:3D Systems 推出与好时合作开发的 CocoJet 巧克力 3D 打印机

行业门户

guardian

LEAD 2015:广告文化在英国的重要性
LEAD 2015: showcasing the importance of advertising in the UK
大卫·贝克汉姆的威士忌广告被广告监管机构禁止播出
David Beckham’s TV ad for whisky cleared by advertising watchdog
Newcastle 推出新广告巧妙讽刺“超级碗”
Newcastle Brown Ale gets meta for Super Bowl ad spot
安德鲁·苏利文离开 The Dish :这是一个博客时代的终结
Andrew Sullivan stops writing at The Dish: it’s the end of a blogging era
theguardian.com 完成新全球网站切换
Guardian completes move to new global website
Pinterest 推搜索过滤功能吸引男用户
From Pinterest to Himterest: what do men want in a dude board?

adweek

Facebook Q4 财报:移动端广告推动盈利大增
Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales、
NBC 已正式售出所有 450 万美元的超级碗 30 秒广告
NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots
2015 年是区域性超级碗广告的一年?
Is 2015 the Year of the Regional Super Bowl Ad?

adage

百事可乐:来自超级碗体育场旁的麦田怪圈
Pepsi, Not Aliens, Is Behind Crop Circle Near Super Bowl Stadium
Facebook 告诉广告商,销售量比点击量重要
Facebook Tells Marketers That Clicks Don’t Matter, Sales Do
3D Systems 推出与好时合作开发的 CocoJet 巧克力 3D 打印机
Edible 3-D Food Printing Becomes a Reality at Hershey

nytimes

Sony PlayStation 将与 Spotify 合作串流音乐服务
Sony Teams Spotify With PlayStation for Music Streaming Plans

damndigital

多终端平台网页趋势了解 —— 不同时代,不同尺寸
了解我们这个星球,颠覆世界观的26张图片
宜家:一个标志性的生活方式公司,蕴藏了多少能量?
李开复在台湾的公开演讲:《数位革命:创新创业的黄金时代》

nofashion

Avon雅芳聘请J. Crew前COO担任CFO
H&M四季度表现复杂 2015加速中美扩张
Galeries Lafayette老佛爷百货控股家族增持Carrefour家乐福
————————————————
Blogger:

sethgodin

周密的计划
The best laid plans

adeevee

劳埃德医药:香蕉,苹果,橘子
Lloyds Pharmacy: Bananas, Apples, Oranges
nEO_IMG_lloyds-pharmacy-bananas-apples-oranges-print-367846-adeevee

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nEO_IMG_lloyds-pharmacy-bananas-apples-oranges-print-367848-adeevee

萨丕尔大学:居鲁士或德雷福斯,Gaga或卡夫卡
Sapir College: Cyrus or Dreyfus, Gaga or Kafka
nEO_IMG_sapir-college-cyrus-or-dreyfus-gaga-or-kafka-print-367852-adeevee

nEO_IMG_sapir-college-cyrus-or-dreyfus-gaga-or-kafka-print-367851-adeevee

LG G3:电池寿命长
LG G3: Long battery life
nEO_IMG_lg-g3-long-battery-life-print-367845-adeevee

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20150128 每日广告行业观察:Snapchat 上线 Discover 功能 推送广告增加营收

行业门户

guardian

Snapchat 上线 Discover 功能 推送广告增加营收
Snapchat adds entertainment and news with Discover
Maxus 英国首席执行官 Nick Baughan:“当变化来临时,请拥抱她。”
Nick Baughan of Maxus UK: ‘Embrace change, don’t fear it’
Facebook 中断事件暴露了数字化世界的脆弱
Facebook’s outage exposes our digital fragility

adweek

Facebook 推出新产品’Lift’旨在帮广告商达到更多业务成效
Here’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked
美国 Godaddy 超级碗小狗广告播出后遭网友批评
GoDaddy Pulls Super Bowl Ad After Complaints About ‘Puppy Mill’ Humor
营销人员需要知道的五大新趋势
5 Big New Trends That Marketers Need to Know Before Sunday’s Game

adage

Apple Watch 将于今年4月上市
Apple Watch Is Coming In April
雅虎 2014 年 20% 的广告收入来自移动端
Yahoo Makes 20% of Its Money From Mobile, But Not Enough to Grow Revenue
WWE 电视网订阅人数突破 100 万
WWE Network Hits 1 Million Subscribers

damndigital

11条甲方与设计师的沟通秘诀
网络时尚:如果男人是社交平台,女人是浏览器
灵感: 28张大道至简的经典电影海报设计
微软发布2015财年第二季度财报
保时捷 超越你自己 TVC

nofashion

独家:outnet中国裁员95% 可能撤出中国市场
美元强势拖累P&G上季盈利降31%
Paul Smith全年营业利润下滑19.5%
Tod’s四季度有所恢复 全年收入微涨0.4%

madisonboom

DDB 集团一口气任命三位本土人 ECD
腾讯超越中国移动荣登榜首成为最具价值中国品牌,阿里巴巴紧随其后
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Blogger:

sethgodin

你的情绪 VS 你的内心
Your mood vs. your reality

adeevee

Bic 笔:一切都是涂鸦
Bic Pen: In the beggining, everything is a doodle
nEO_IMG_bic-pen-in-the-beggining-everything-is-a-doodle-print-367863-adeevee

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nEO_IMG_bic-pen-in-the-beggining-everything-is-a-doodle-print-367874-adeevee

El Universo 厄瓜多尔 2015:年轻的传奇
El Universo Newspaper Young Lions Ecuador 2015: Young Legends
nEO_IMG_el-universo-newspaper-young-lions-ecuador-2015-young-legends-outdoor-print-367875-adeevee

Print

Young Lions

现金贷款专家:# DlaWiększejIdei(# ForABiggerIdea)
Idea Expert Cash loans: #DlaWiększejIdei (#ForABiggerIdea)

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20150127 每日广告行业观察:英国广播公司(BBC)推出 Taster 服务鼓励用户分享内容

行业门户

guardian

Emoji 品牌营销的兴起
The rise of the emoji for brand marketing
2015 营销:客户体验
Marketing in 2015: make the customer experience count
Ad break:路易斯·苏亚雷斯坏小子形象曝光,第一年的超级碗广告
Ad break: Luis Suárez sheds bad boy image and the first of the year’s Super Bowl ads
健康营销家呼吁对“垃圾食品”电视广告需要更严格的规则
Health campaigners call for stricter rules on ‘junk food’ TV adverts
英国广播公司(BBC)推出 Taster 服务鼓励用户分享内容
BBC launch interactive Taster service encouraging users to shape content
Trivia Crack 是什么,为什么有1亿人在玩?
What is Trivia Crack and why are 100m people playing it?

adweek

超级碗逐渐变成数字广告的大日子
The Super Bowl Is Turning Into Digital Advertising’s Biggest Day
NFL将播出一个微妙而令人心寒的有关家庭暴力的超级碗广告
The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence
BMO AdviceDirect 项目
BMO / AdviceDirect
Paweł Franik 摄影作品
Paweł Franik Photography

adage

金卡戴珊携手 T-Mobile 重回超级碗
Watch Kim Kardashian Mock Herself in T-Mobile Super Bowl Ad
2015《广告时代》”Agency A-list” A类机构
See All of Ad Age’s 2015 Agency A-List
康泰纳仕:进入新市场,广告说了算
Conde Nast Editors to Create Articles, Videos for Advertisers
为何 2015 对于中国品牌来说是一个转折点?
Why 2015 Marks a Turning Point for Chinese Brands

damndigital

23 个 Facebook Paper 中的设计细节
微软 “最先进的全息电脑世界” 视频演示
Flavorstone 百名女仆大传递 不粘锅广告视频
90后消费者对广告无感!——90后心理研究 PPT 分享
「2014」优衣库:简单究竟是个潮流还是永恒?

nofashion

恒隆地产利润创新高 内地困难令人失望
百达翡丽投4.5亿瑞士法郎扩建厂区
设计师品牌Jonathan Saunders获注资

madisonboom

好时公司有意扩充创意代理商阵容
————————————————
Blogger:

sethgodin

公开演讲的恐惧
Fear of public speaking

adeevee

李维斯:最好的总是最原始的
Levi’s: Original is Always Better
nEO_IMG_levis-original-is-always-better-print-367884-adeevee

nEO_IMG_levis-original-is-always-better-print-367885-adeevee

nEO_IMG_levis-original-is-always-better-print-367887-adeevee

李维斯的印记:德利,卢卡,泰铢
Levi’s Imprint: Deni’s, Luca’s, Thai’s
nEO_IMG_levis-levis-imprint-denis-lucas-thais-print-367901-adeevee

nEO_IMG_levis-levis-imprint-denis-lucas-thais-print-367902-adeevee

nEO_IMG_levis-levis-imprint-denis-lucas-thais-print-367903-adeevee

士力架:超级碗预告
Snickers: Super Bowl Teaser

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20150126 每日广告行业观察:是时候进入 Mobile-Only 的时代了

行业门户

guardian

如何成为公关公司最喜欢的客户
Treat us with respect: how to become your PR agency’s favourite client
关于普通包装香烟的辩论 – 我们沉迷于品牌
From fags to fashion to jam – we are addicted to brands
一个聪明的广告策略真的能恢复乐购的品牌形象,重建公众的信任?
Can a slick advertising strategy really rehabilitate the embattled retailer’s image and rebuild public trust?
从 Facebook 的年度报告中,我们能学到什么?
What can we learn from Facebook’s annual Bullshit Report?

adweek

红十字会:符号系列
RED CROSS : symbolic series
Schick 剃须刀
Schick
经典的宫廷图纸设计
Classic Court Drawings

adage

是时候走入 Mobile Only 的时代了
Mobile-First Isn’t Enough — It’s Time for A Mobile-Only Digital Strategy
BuzzFeed的第一支电视广告:“亲爱的小猫”
See BuzzFeed’s First TV Ad: ‘Dear Kitten: Regarding the Big Game’

reuters

贝德斯成《经济学人》首位女总编
The Economist names first woman editor to lead the newsroom

damndigital

治愈系手作 : Agency的日常
他们的名字叫做 MADE IN CHINA 《中国东西》
怎么写好一篇性感的文案?
怎么用隐喻设计引导用户?

nofashion

Jimmy Choo全年收入上涨6.2%
传Avon雅芳将出售 股价暴涨
Adidas阿迪达斯出售Rockport New Balance联合私募基金接手 全年业绩达标
Tod’s四季度有所恢复 全年收入微涨0.4%

madisonboom

联合利华将召集全球媒介大比稿
2015秒针系统广告主峰会开幕在即
麦肯香港更名为 McCann & Spencer
————————————————
Blogger:

sethgodin

建议或批评?
Advice or criticism?

adeevee

New Pharm:细菌
New Pharm: Germs
nEO_IMG_new-pharm-germs-print-367917-adeevee

哈瓦那朗姆酒俱乐部:莫吉托,音乐家
Havana Club Rum: The Maestro Ronero, The Mojito, The Musician

Uber: 代理机构
Uber: The Agency

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20150123 每日广告行业观察:英《太阳报》取消“三版女郎”,将吸引新广告客户

行业门户

guardian

英《太阳报》将取消“三版女郎”,将吸引新的广告客户
The Sun’s move away from topless page 3 models may entice new advertisers
FremantleMedia 老板认为社会参与现在比收视率更重要
Social engagement now more important than TV ratings, says Fremantle boss
布雷克·卡希尔:“营销人员必须数字化。它的DNA的一部分“
Blake Cahill of Philips: ‘The marketer needs to be digital. It’s part of the DNA’
Reputation.com 创始人 Michael Fertik:声誉正在逐步代替金钱或权力的地位
Michael Fertik: online reputation is becoming more valuable than money or power
只有42%营销人员认为他们实现了目标
Fewer than half of content marketers think they are effective

adweek

BuzzFeed 将推出首支电视广告 “Dear Kitten” 系列
BuzzFeed Creates Its First TV Ad, and of Course It Features Cats
维秘天使们回来了,降临在超级碗赛场上
Victoria’s Secret Teases Super Bowl Campaign With Supermodel Football Game
几大品牌已投资 YouTube 最大劲敌 Vessel
Several Major Brands Are Already Investing In YouTube’s Next Challenger

adage

社交媒体 – 电视研究报告:Twitter 胜,但是……
Social-TV Study: Twitter Wins While Watching, But …
本周最新广告:Zaxby’s ,沃尔玛等
Watch the Newest Ads on TV From Zaxby’s, Walmart and More
“超级碗”( Super Bowl XLIX)也是爸爸碗
Super Bowl XLIX Is the Daddy Bowl

reuters

NBC 将超级碗电视广告发布在 Tumblr 上增加观众到达率
NBC to put Super Bowl TV ads on Tumblr for digital viewers

damndigital

Tiffany “你愿意吗?”平面广告 文案欣赏
Facebook 设计师:五个常犯的设计错误
微信广告团队内部策略PPT曝光——“朋友圈广告”诞生记
广告语不是玩文字游戏

nofashion

Salvatore Ferragamo 菲拉格慕12月销售超预期
肥水都流外人田:中国人年消费奢侈品3800亿元人民币70%在境外 海外消费额增加21% 国内消费首降
Rolex 劳力士、Cartier卡地亚开启瑞表提价之路
BOTH Showroom首创“2+3”时尚精品贸易服务平台
P&G CEO 头号接班人出炉

madisonboom

阿迪达斯带来超酷广告:羡慕嫉妒恨,你够格吗?
易传媒闫方军:大数据将进场,打造营销生态圈
700美元一支的超级碗广告,见过没?
————————————————
Blogger:

sethgodin

自由、控制和好的想法
Freedom, control and good ideas
乐观时刻 VS 诚实时刻
Optimistic time (vs. honest time)

adeevee

拜耳医药苏打水:消化你的敌人
Bayer Schering Pharma Alka Seltzer: Digest your enemy
nEO_IMG_bayer-schering-pharma-alka-seltzer-digest-your-enemy-outdoor-print2-367534-adeevee

nEO_IMG_bayer-schering-pharma-alka-seltzer-digest-your-enemy-outdoor-print2-367535-adeevee

Kjörís:玩乐
Kjörís: Play
nEO_IMG_kjoris-play-print-367565-adeevee

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nEO_IMG_kjoris-play-print-367567-adeevee

nEO_IMG_kjoris-play-print-367568-adeevee

马菲的独木舟租赁:海豚
Mafi’s Kayak Rental: Dolphins
nEO_IMG_mafis-kayak-rental-dolphins-outdoor-print-367531-adeevee

nEO_IMG_mafis-kayak-rental-dolphins-outdoor-print-367532-adeevee

nEO_IMG_mafis-kayak-rental-dolphins-outdoor-print-367533-adeevee

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20150122 每日广告行业观察 – 从 CMO 到 CEO:营销人员分享他们2015年的计划

行业门户

guardian

从 CMO 到 CEO:营销人员分享他们2015年的计划
From CMO to CEO: leading marketers share their priorities for 2015
Ad break:英格兰体育,宜家,碎小麦,麦克米伦,NSPCC – 视频
Ad break: Sport England, Budget Direct, Ikea, Shredded Wheat, Macmillan, Young’s, NSPCC – video
蒂姆·道林:Instagram 参数 – 和失踪咖啡匙
Tim Dowling: Instagram arguments – and a missing coffee spoon
Facebook at Work 欲挑战 LinkedIn
Facebook at Work takes on LinkedIn, but will businesses hand over data?
BBC 新闻在线检修网站和 APP
BBC News online to overhaul website and app
BuzzFeed 推出其“公共聊天”消息应用 Viber
BuzzFeed launches its own ‘public chat’ channel in messaging app Viber

adweek

2015 超级碗广告:多芬男士仅仅是在其 2014 父亲节的广告上贴了一个新标签
For Super Bowl, Dove Men Will Basically Just Put a New Hashtag on Its 2014 Father’s Day Ad
Ev Williams:为什么我不介意 Instagram 比 Twitter 用户更多
Ev Williams: Why I Don’t Care if Instagram Has More Users Than Twitter
今日广告:Dove 最新电影鼓励女孩爱惜自己的卷发
Ad of the Day: Dove’s Latest Film Encourages Girls to Love Their Curls
House Beautiful 杂志更换新主编
House Beautiful Names New Editor in Chief

adage

广告时代首播第一个赛季“剖析广告”系列视频
Anatomy of an Ad Video Series: The Super Bowl
三星已聘请联合利华媒体高管负责全球媒体业务
Samsung Hires Top Unilever Exec to Head Global Media
未来趋势跟踪的新方法
Adding Science to the Art of Predicting Future Trends
Ad-Tech 公司关闭“僵尸” Cookie
Ad-Tech Company Shuts Down ‘Zombie’ Cookie

reuters

梦工厂计划“大幅”裁员:洛杉矶时报
DreamWorks Animation plans ‘substantial’ layoffs: LA Times

damndigital

2015 One Show全球年度汽车广告奖获奖作品公布
他,只看了一眼,便画出了整个纽约
当员工停下手中的活去回应微信时,此时其智商会平均下跌10个点
《老板请发年终奖》献给苦逼的广告人!
插画师Thomas Danthony聊他为Medium设计的插画

nofashion

Versus任命Anthony Vaccarello为创意总监
L’Occitane前九个月销售增9.8%
Rolex、Cartier开启瑞表提价之路
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Blogger:

sethgodin

“找别人”
“Find the others”

adeevee

Hodina Detom:超级英雄
Hodina Detom: Superhero
hodina-detom-hodina-detom-superhero-print-367673-adeevee

诱惑:鸡肉、海鲜、鲑鱼
Temptations: Chicken, Seafood, Salmon
temptations-chicken-seafood-salmon-outdoor-367628-adeevee

temptations-chicken-seafood-salmon-outdoor-367629-adeevee

temptations-chicken-seafood-salmon-outdoor-367630-adeevee

剃须的艺术:没关系
The Art of Shaving: It’s ok to ask
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the-art-of-shaving-its-ok-to-ask-print-367634-adeevee

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20150120 每日广告行业观察:MLK 纽约客封面:和解之梦

行业门户

guardian

你的品牌在社交媒体推广方面出了什么问题?
Where your brand is going wrong with social media
2015 年广告行业的市场需求?
What 2015 holds for agencies and the advertising industry
如何赢得一场电视政辩论?
How to win a televised political leadership debate
可怕的媒体销售:让我们抛弃这毁灭灵魂的过程
The dreaded media sell-in: let’s ditch this soul-destroying process
欢迎来到可口可乐伦敦眼…
Welcome to the Coca-Cola London Eye … but health charities are already seeing red
最新 Otrivine 广告:生病的污秽
The new Otrivine advert: sick filth
乐购找品牌营销专家以扭转命运
Tesco turns to branding experts to reverse fortunes

adweek

品牌向 MLK 致敬,但如此激励会变味儿吗?
Brands Salute MLK, but When Does Inspiring Become Exploiting?
“我的肌肉可爱吗?”贾斯汀比伯内衣广告再被嘲讽
SNL Piles On by Ruthlessly Mocking Justin Bieber’s Calvin Klein AdsKate McKinnon is a perfect clone
MLK 纽约客封面:和解之梦
Eric Garner and Michael Brown Join MLK as Civil Rights Martyrs on New Yorker’s Cover

damndigital

怎样正确地浪费时间?
谈文字的性取向
10 个问题助你找到最合适的数字代理公司
社交创意之怪现象

nofashion

瑞郎飙升 Zegna 2015年堪忧
Ferragamo 12月销售超预期
比 Apple Watch 更值得期待?HTC 将推出智能手表 合作 Under Armour
Lacoste 换帅 José Luis Duran 离任
Tom Ford 年内调整中国门店网络

madisonboom

麦当劳带来贺岁广告:你就是我的新年
快的打车融资5亿美元 软银和阿里巴巴参投
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Blogger:

sethgodin

问题清单:检查你的新营销材料
Question checklist for reviewing your new marketing materials…
请走开
Please, go away

adeevee

Chop-Chop 理发店:新胡子
Chop-Chop Barbershop: Happy New Beard
chop-chop-barbershop-happy-new-beard-design-print-367682-adeevee

乌干达啤酒厂:不要酒后驾车
Uganda Breweries Limited Beer: Don’t drink and drive
uganda-breweries-limited-beer-dont-drink-and-drive-outdoor-print-367672-adeevee

uganda-breweries-limited-beer-dont-drink-and-drive-outdoor-print-367671-adeevee

uganda-breweries-limited-beer-dont-drink-and-drive-outdoor-print-367653-adeevee

草莓橘子 Frutau:夏天
Refreshment Frutau Strawberry and Orange: Summer
refreshment-frutau-strawberry-and-orange-summer-print-367593-adeevee

refreshment-frutau-strawberry-and-orange-summer-print-367594-adeevee

Cell C :Kings of Chaos 的赞助印刷
Cell C Kings of Chaos Sponsorship: Kings of Chaos Sponsorship Print
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20150119 每日广告行业观察-马丁·路德·金日:MTV 推出新系列公益广告 “The Talk”

行业门户

guardian

苹果会允许 Apple Watch 上出现广告吗?
Apple Watch: 20m first-year sales predicted as companion app details leak
Andy Murray 新 logo 得到球迷和营销人员的赞赏
Andy Murray’s new logo gets thumbs up from fans and marketing experts
一项新研究表明,社交媒体的使用并不会增加用户压力
Social media use ‘does not increase stress’, study claims
美国国家杂志奖提名莫尼卡·莱文斯基:作家
National Magazine Awards nominate Monica Lewinsky: the writer

adweek

马丁·路德·金日:MTV 推出新系列公益广告”The Talk”
MTV Will Mark MLK Day by Airing in Black and White
本周有趣的数字营销数据
This Week’s Most Intriguing Digital Marketing Stats
营销人员和广告机构在数据,技术和社交方面压力不断增加
Tension Mounts Between Marketers and Agencies Over Data, Tech and Social
从美国到布拉沃,NBC 环球有线电视频道正在转变
From USA to Bravo, NBCUniversal’s Cable Channels are in Transition
Adweek 本周商业广告 Top 5
Adweek’s Top 5 Commercials of the Week

adage

Tinder 的崛起启示:约会只看脸
Tinder Gets More Brand Dollars … by Testing Sex Appeal of Facial Hair
NBA史上令人振奋的广告:“我有一个梦想”
‘I Have a Dream’ Meets NBA Firsts in Uplifting Ad
YouTube 与网络明星计划超级碗中场节目
YouTube Plans Super Bowl Halftime Show With Online Stars (and Fake Super Bowl Ads)

damndigital

2014年度可口可乐全球十五大经典营销案例
世界最出色的时尚插画之一 Adhemas Batista 【精选集】
日本广告的“心を打つ”(直击心底)行销术
7种社交媒体文案的创作方式
奢侈品牌的社交媒体到底该怎么玩

nofashion

Tom Ford年内调整中国门店网络
LVMH 撤资设计师品牌 Maxime Simoëns
Primark 假日季销售增长 15%

madisonboom

浩腾汪慧玲:OIF,广告行业首个创业孵化器
IKEA: 一次温馨又奇异的旅行

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Blogger:

sethgodin

不要抓狂(为期一周的挑战)
Getting unstuck (a one week challenge)
增强式训练
Plyometrics

adeevee

Cultura 基金会:爱、火、绘画
Fondation Cultura: Love, Fire, Others, Painting
fondation-cultura-love-fire-others-painting-print-367660-adeevee

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fondation-cultura-love-fire-others-painting-print-367662-adeevee

fondation-cultura-love-fire-others-painting-print-367663-adeevee

泡沫水果口香糖:西瓜,蓝莓
Buzzy Bubble Fruit Gum: Watermelon, Blueberry
buzzy-bubble-buzzy-bubble-fruit-gum-watermelon-blueberry-print-367674-adeevee

buzzy-bubble-buzzy-bubble-fruit-gum-watermelon-blueberry-print-367675-adeevee

Vodacom MFW 莫桑比克时装周:野生
Vodacom MFW Mozambique Fashion Week: Wild Now
MFW Portfolios

MFW Portfolios

MFW Portfolios

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20150116 每日广告行业观察:Snapchat 阅后即焚广告开出投放价格,“看一眼”75万美金

行业门户

guardian

Facebook at Work 登陆 iOS 和 Android 市场,启动试运行
Facebook at Work: social network unveils ‘pilot’ for companies
非洲足球联合会 #WeveGotYourBack 广告
How we made #WeveGotYourBack with Idris Elba to tackle Ebola
Apple Watch 将会引起一波智能手表游戏的热潮吗?可能不会这么快
Will Apple Watch spark a wave of popular smartwatch games? Not so fast
当我产生心理烦恼时,在线社区成了我的应对机制
When the mental health system failed me, online communities became my coping mechanisms
伍迪·艾伦签约亚马逊 将拍职业生涯首部美剧
Woody Allen to make first TV series for Amazon Prime
Hipster Whale 推出的游戏 Crossy Road 广告收入达百万美元
Crossy Road mobile game has made a million dollars… from video ads

reuters

墨西哥首富卡洛斯•斯利姆将成《纽约时报》最大股东
Carlos Slim becomes top New York Times shareholder

adweek

Snapchat 阅后即焚广告开出投放价格,“看一眼”75万美金
Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge
AdWeek 年度十大最佳感观品牌
Here Are the Year’s 10 Best-Perceived Brands
Seagram 献礼广告
Seagram’s Escapes / Campaign
Tumblr Logo 动画
Tumblr Logo Animation
Studio Ten 2014 网页设计
Studio Ten Design 2014 Website

adage

MySpace 称其广告技术领先于 Facebook
MySpace Owners Say Their Ad-Tech is Ahead of Facebook’s
品牌通过 Snapchat 夺回市场控制权的五种方式
Five Ways Brands Can Use Snapchat to Take Back Control of the Retail Experience
这款广告将让你喝到够冰的啤酒
This Print Ad Will Help Get Your Beer Cold Enough to Drink
2015 你需要知道的五个法律趋势
Five Legal Trends You Need to Watch in 2015

damndigital

艺术家 Anastassia Elias 卷纸纸筒剪纸
2014年 阿里巴巴投资了哪些公司?
120 年前的日本广告
2015 年娱乐营销 6 个趋势展望:娱乐内容和场景的电商化
乔治路易斯:我生活的时代,离最好差一点点也不行

nofashion

H&M 12月销售上涨15%
Giovanni Giunchedi 就任 Sergio Rossi 首席执行官
六福三季度同店销售跌幅收窄至7%
SuperGroup 假日季销售强劲 股价大涨

madisonboom

《老爸的土豆之神》,烧酒广告带来谜之感动
快的打车融资5亿美元 软银和阿里巴巴参投
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Blogger:

sethgodin

软件五大思路
Five thoughts on software

adeevee

亨氏:叉子
Heinz: Fork
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挪威航空公司:旗帜标志
Norwegian Airlines: The flag of flags
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norwegian-airlines-the-flag-of-flags-print-367570-adeevee

LaFrivole: 埃菲尔铁塔
LaFrivole: Eiffel Tower
nEO_IMG_lafrivole-eiffel-tower-print-367455-adeevee

nEO_IMG_lafrivole-eiffel-tower-print-367456-adeevee

汉堡王:卧室、办公室
Burger King: Bedroom, Office
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nEO_IMG_burger-king-bedroom-office-print-367447-adeevee

Dolce 牛奶
Dolce Milk: Cream for dry hands
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