20150304 每日广告行业观察:移动广告为什么越来越受欢迎?

行业门户

guardian

2015年世界移动通信大会(MWC):广告技术注定是纲领性话题
Mobile World Congress 2015: time for ad-tech to take centre stage?
我们每一刻都在进行着社交分享
How sharing our every moment on social media became the new livingadweek
Twitter CEO:“喷子”(troll)太多吓跑了核心用户
Twitter boss vows to crack down on trolls and abuse
Upworthy 联合创始人 Peter Koechley 谈 Clickbait
Upworthy’s co-founder said the most amazing thing about clickbait
阿拉伯之春——中东社交网站艾 Al Hubb Thaqafa 颠覆性禁忌
An Arab spring of love matters – Al Hubb Thaqafa defies sexual taboos

adweek

图表:移动广告为什么越来越受欢迎?
Infographic: How Mobile Ads Are Becoming More Engaging and Accountable
在线广告计费?标准接近,但战斗还没有结束
What Counts as an Online Ad View?A Standard Is Nearing, but the Fight’s Not Over
Facebook 发布 Friends 系列新广告,除了“连接”还是“连接”
Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship
Nickelodeon 为学龄前儿童推出订阅服务
Nickelodeon Unveils Subscription Service for Preschoolers at Upfront

adage

《广告时代》2015年度“Agency A-list”A类机构名单
Raise Your Glass Alongside Legendary Ad Execs and Creatives
莱斯特•霍尔特将替代布莱恩•威廉姆斯担任NBC晚间新闻临时主播
CHART: Lester Holt Delivers for ‘NBC Nightly News’
‘Covers Blasting?’ ‘Word':沃尔玛 iPhone 6 广告比你懂更多术语
‘Covers Blasting?’ ‘Word': Walmart iPhone 6 Ad Knows More Lingo Than You
FCC:Verizon 对于网络中立裁决的回应
#ThrowBack This, FCC: Verizon’s Response to Net-Neutrality Ruling

damndigital

十大错误告诉你,为何大多数的信息图表只是一坨屎?
为什么安卓机没有iPhone流畅?
知乎 102条简短深刻的回答,看完人生豁然开朗
Duang~火柴也被设计师开脑洞了!
Photoshop 25岁震撼纪念短片《Dream On》

nofashion

时装媒体巨擘 John Burr Fairchild 去世
Gap持续疲软 廉价品牌Old Navy依旧强劲刺激Gap Inc.全年表现优秀
周大福股价重挫超5% 农历年表现极度疲软

madisonboom

蒂芙尼:这是爱情的初始,Will you?
艾司隆研究发现中国消费者对电商的忠诚度最高
————————————————
Blogger:

sethgodin

间接投资
The indirect investment (plural)

adeevee

犹他州卫生组织:拿回你的生活
Utah Department of Health: Get your life back
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Forteo: 强壮的骨骼
Forteo: Stronger Bones
nEO_IMG_forteo-stronger-bones-outdoor-368316-adeevee

Hallmark
Hallmark: Put your heart to paper – Bob & Kim, Put your heart to paper – Eugenia & Corinna
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20150228 每日广告行业观察:每个品牌都想要一条#TheDress,究竟谁“穿”的最好看?

行业门户

guardian

谷歌合并欧洲业务 应对欧盟监管及竞争对手压力
Google restructures European operations amid growing pressure
谷歌 YouTube 将推出无广告订阅服务
Google to launch YouTube subscription service without ads
电视广告“世界上最薄的手机”因涉及物化女性被禁
TV ad for ‘world’s slimmest phone’ banned for objectifying women
区域性报纸遭受较大幅度的销售下滑
Regional newspaper titles suffer yet more substantial sales declines
苹果 iTunes 软件侵犯专利面临5.3亿美元罚单
Apple ordered to pay $530m for iTunes patents

adweek

谷歌是如何争分夺秒推广这次的奥斯卡实时营销活动的?
Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
50 美分希望受到关注的是饮料的销售,而不是他本人
50 Cent Wants His Energy Drink to Be About Sales, Not About Him
为什么我们都如此迷恋 90 年代的一切?
Why We’re All So Stoked for the ’90s
信息图表:大品牌 Instagram 分享视频,回报是追随者大批增长
Big Brands’ to Instagram Video Pays Off With Follower Lifts

adage

Apple Watch 平面广告将亮相《Vogue》:为上市做准备
Apple Runs First Watch Ads: 12 Pages in Vogue
克莱斯勒 Review 其数字代理业务
Chrysler to Review Its Digital Agency Business

damndigital

广告文案年度8宗“最”
3年时间,30位绘画师,56800帧油画,拍成80分钟电影《爱梵高》
行业大咖告诉你在设计学院学不到的11件事!
支付宝“红包大战”成绩单亮相

nofashion

Roberto Cavalli 集团2014年核心利润暴跌33.9%
Kohl’s 科尔士百货四季度利润大涨10.5% 股价创7年新高
Bossini堡狮龙全上年年利润大涨17.4%
Hudson’s Bay哈德逊湾欲成立地产公司 股价暴涨近20%

madisonboom

浩腾媒体第九次蝉联全球最具创意媒介代理机构
999“何以”稳固感冒药“头牌”?
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Blogger:

adeevee

PDI智利警方调查:相机、手机、太阳镜
PDI Chilean Police Investigation: Camera, Phone, Sunglasses
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赵先生杀虫剂
Mr. Zhao Pesticides: Roach, Fly, Mozzie
Print

Print

Print

新鲜 N ‘水果:混合
Fresh N’ Fruity: Mix

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20150227 每日广告行业观察:嗅觉营销——人的情绪有75%是由嗅觉产生

行业门户

guardian

从奥运到招聘:为什么数据不能代替人为?
From the Olympics to recruitment: why data can’t replace human interpretation
五大品牌的经验教训告诉我们,聪明的内容营销仍然盛行
Porter proves that clever content marketing is still in vogue
品牌如何利用 Twitter 等社交媒体的优势?
Brands must take advantage of Twitter’s personal touch
我们会想念寒冷的通话带来温暖的光芒
We’ll miss the warm glow of the cold call
英国数字广告的花费将超过所有其他形式的广告
UK’s digital advertising spend set to outstrip all other forms
在如今报业萧条的时代,是否安抚广告主会变得更为普遍?
Will cash-strapped newspapers be tempted to get cosier with advertisers?

adweek

这些奥斯卡广告商们通过社交媒体获得了品牌提升
These Oscars Advertisers Got the Biggest Brand Lifts on Social Media
随着移动支付战争的发展,男仕服饰公司揭示营销数据
As Mobile Payment War Grows, Men’s Wearhouse Reveals Big Marketing Stats
10 个简单的方法让你在 LinkedIn 上脱颖而出
10 Simple Ways to Make Your LinkedIn Profile Stand Out
十大品牌视频:Adidas 在 YouTube 上一周点击率达 2100万
Top 10 Branded Videos: Adidas Racks Up 21 Million YouTube Views in One Week
今日广告:可口可乐向那些不幸的可乐传播快乐
Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

adage

广告业的新应用程序可以让你避免遭到移动跟踪
Ad Industry’s New App Lets You Avoid Mobile Tracking
儿童电视也在不断推进内容营销
Kids TV Is Pushing Into Content Marketing
创意总监,你知道吗?
Creative Director, Are You a Douchebag?
本周最夺人眼球的电视广告
See the Most Engaging Ads on TV Right Now

damndigital

嗅觉营销 —— 人的情绪有75%是由嗅觉产生
案例分析: 品牌应该打造自己的媒体,融入消费者的生活
用色卡 (Pantone) 将名画变成像素风格画
一个红包看尽中国人的情与利 H5网站

nofashion

Esprit 思捷环球上半年净利润暴跌 50%
Nordstrom 诺德斯特龙四季度逊预期
Adidas 正式寻找新 CEO Herbert Hainer 下台在即

madisonboom

本田:不仅挑战你的速度,还挑战了汽车广告的成本价
奔驰 GLA: 新羊年 心无畏
————————————————
Blogger:

sethgodin

‘Connect to’ 与 ‘Connect’的区别
‘Connect to’ vs. ‘Connect’

adeevee

Uber X:更好的方式
Uber X: The Better Way
nEO_IMG_uber-x-the-better-way-integrated-print-mobile-368273-adeevee

nEO_IMG_uber-x-the-better-way-integrated-print-mobile-368274-adeevee

Vivo Recarga:为什么麻烦?
Vivo Recarga: Why the hassle?
nEO_IMG_uber-x-the-better-way-integrated-print-mobile-368270-adeevee

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nEO_IMG_uber-x-the-better-way-integrated-print-mobile-368272-adeevee

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20150226 每日广告行业观察:在电影里看到广告是种什么样的体验?

行业门户

guardian

如何借力社交媒体红人为品牌营销创造奇迹
Embrace social media stars, they can work wonders for your brand
Shoppable 营销的六步指南
A six-step guide to shoppable marketing
一个慈善机构,一条消息:整合你的通信
One charity, one message: integrating your communications
如何写出一份有价值的新闻稿
How to write an effective press release
汽车餐厅的艺术:泰特是如何致力于个性化广告创新的?
Drive-thru art: how the Tate is engaging the public with ad innovation
Ad break:本田,喜力
Ad break, Honda’s accomplished offering and Heineken meets its match

adweek

为你的品牌创建个性化用户体验的三步指南
3 Steps To Creating Personalized Customer Experiences For Your Brand
随着埃博拉病毒带来的恐慌,洗手液销售量激增
With Ebola Scare, Hand Sanitizer Cleans Up
纽约时装周,媒体们也很拼!
The Media Got Dressed Up for Fashion Week

adage

缺乏社交技术技能将扼杀企业的潜力
A Lack of Social Tech Skills is Killing Your Company’s Potential
康卡斯特本季度增加 6000 视频用户
Comcast Adds 6,000 Video Subscribers in Latest Quarter
卡特彼勒为最新 Campaign 推出视频广告
Caterpillar Rolls Out New Video in ‘Built for It’ Campaign

damndigital

Vimeo 2014年度十大视频
移动端字体设计必备 7 准则
20个华丽的时间轴展示网站设计
绘本界的奥斯卡 – 2015凯迪克大奖作品欣赏
媒体生产什么内容最受社交网络欢迎?
在电影里看到广告是种什么样的体验?

nofashion

Prada 普拉达全年销售首次下跌
加大投资 Macy’s 梅西百货 2015 财年 EPS 逊预期
传 Marks & Spencer 马莎百货 M&S 将在印度推出在线商店
私募基金 The Gores Group 欲出售 J.Mendel

madisonboom

Burberry x LINE:可妮兔和布朗熊漫游时装周
Under Armour 迎来重量级代言,签约拳王阿里
————————————————
Blogger:

sethgodin

不合脚的鞋
Shoes that don’t fit (and free salt)
Ruckusmaker 日
Ruckusmaker day

adeevee

阿布扎比卫生当局:飞
Health Authority Abu Dhabi: Fly
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Sigortam.net
Sigortam.net: Lettuce, Jar
nEO_IMG_sigortamnet-sigortamnet-lettuce-jar-print-368289-adeevee

nEO_IMG_sigortamnet-sigortamnet-lettuce-jar-print-368290-adeevee

Midttrafik:史诗总线
Midttrafik: Epic bus

—————

20150225 每日广告行业观察:数字营销的兴起对奢侈品牌意味着什么?

行业门户

guardian

数字营销的兴起对奢侈品牌意味着什么?
What does the rise of digital marketing mean for luxury brands?
Gorkana 创始人成立 rival Roxhill 媒体
Gorkana founder launches rival Roxhill Media
位置,位置,位置:基于本地市场的崛起
Location, location, location: the rise of hyper-local marketing
广告业的未来:2025年,将会是什么样的景象?
The future of advertising: what will 2025 look like?
“数字黑暗时代”可以帮我们放下过去
A ‘digital dark age’ could help us let go of the past
社会化媒体宣传仍需火花
Social media without grassroots action not enough for a winning campaign

adweek

疯狂生长:Snapchat为何值100亿美元
Could Snapchat Be a March Madness Player This Year?
信息图表:本地广告仍持续增长,但预算和市场明朗度令人堪忧
Infographic: Native Advertising Grows Despite Budget and Transparency ConcernsBut it’s still only 5% of marketers’ spending
Twitter 瞄准 5亿未注册用户以赶上 Facebook
Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook
一周回顾:不得不看的 10 项数字营销统计数据
10 Must-See Digital Marketing Stats From the Past Week

adage

Snapchat 消失的广告
What’s Worse — A Disappearing Ad or One That Isn’t Seen at All?
本周创意 Top 5:最好的品牌理念
The Creativity Top 5: The Best Brand Ideas of the Week

reuters

通过广告活动的支持,ADT看到最终客户损失
Backed by ad campaign, ADT sees end to customer losses

damndigital

在电影里看到广告是种什么样的体验?
为什么你没有创意?
不玩乐,无杰作 —— 记 2015 奥美北上广年会

nofashion

Puma 四季度亏损收窄仍逊预期
传私募基金 Apax 欲退出 Karl Lagerfeld
H&M 集团1月份销售增长14% 连续四个月双位数增长

madisonboom

2014年度烂香蕉广告大奖揭晓
————————————————
Blogger:

sethgodin

网页设计的首要规则
The first rule of web design

adeevee

《波士顿环球报》:公告牌,玉米片,星期一
The Boston Globe: Bulletin board, Nachos, Monday
nEO_IMG_the-boston-globe-bulletin-board-nachos-monday-print-368099-adeevee

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nEO_IMG_the-boston-globe-bulletin-board-nachos-monday-print-368101-adeevee

防止虐待儿童:最难忘的
Prevent Child Abuse: Most unforgettable
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20150216 每日广告行业观察 – 美《市场观察报》:苹果打败各大奢侈品牌成中国送礼首选

行业门户

guardian

七大网络生产力工具,将最大限度地提高你的效率
7 Web Productivity Tools That’ll Maximize Your Efficiency
那些初出茅庐的记者还想改变世界吗?
Would-be journalists still want to change the world
威廉姆斯可能只是这一整套制度当中催生出来的“坏苹果”。
Brian Williams has gone, but false news is bigger business than ever
星巴克为何能在中国成功?
Why Did Starbucks Succeed in China Where other Western Companies Failed?
五种方式来提升慈善品牌的影响力
Five ways to strengthen your charity’s brand

adage

来自美国运通催人泪下的电影
An All-Star Tear-Jerker From American Express
13支 SNL 广告高管选出的最佳广告
SNL’s 13 Best Fake Ads as Chosen by Real Ad Execs
Pandora 情人节浪漫 APP
Huggies Turns to Pandora to Encourage Baby-Making for Valentine’s Day

adweek

苹果如何成为最受中国人欢迎的品牌?
How Apple Became China’s Most Coveted Luxury Brand
Adweek 本周商业广告 Top 5
Adweek’s Top 5 Commercials of the Week: Feb. 6-13
苹果解除对 Weed 应用程序的禁令
Apple Lets Weed Apps Into Its Store After Petition from Pot Companies
BloomNation 想到了一个令人骄傲的’倒置’的经营模式
As More Valentine Shopping Shifts Online, One Site Wants to Reunite You With Your Local Florist

damndigital

光绘摄影艺术,将黑夜变得酷炫又疯狂
你们那些情人节礼物都弱爆了!
中国羊年把全世界的英文媒体搞疯了..你们究竟是哪种羊啊!
拜年必备:设计们又开始红包上下功夫了

nofashion

Hermès爱马仕四季度增长再放缓 下调2015年增长目标至8%
奢侈品集团成资本玩物:Hugo Boss遭Permira减持至14% 意大利Marzotto家族再入股
传:Missoni米索尼索价10亿欧元出售
意大利快时尚品牌OVS上市在即 发行价4-5.4欧元 最多募集4.7亿欧元
————————————————
Blogger:

sethgodin

“我只是给自己开了个玩笑”
“I just made a fool of myself”

adeevee

Welti-Furrer:最好的艺术传达
Welti-Furrer: Finest Art Transports
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Sunweb旅行:提前预订折扣
Sunweb Travel: Early booking discount
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百事可乐:触动
Pepsi: Halftime touches down
—————

20150215 每日广告行业观察 – 《卫报》对数字化保护的观点:我们必须现在就采取行动

行业门户

guardian

《卫报》对数字化保护的观点:我们必须现在就采取行动
The Guardian view on digital conservation: we must act now
维珍媒体花费30亿英镑让400万英国家庭用上152Mbps宽带
Virgin Media focusing on infrastructure over content with £3bn investment
iPod 效应:数字内容的价值不可逆转地改变了大众
The iPod effect: how near limitless storage made content worthless
再见 Facebook:小型企业需要跟上社会化媒体发展的步伐
Bye-bye Facebook: the future of social media for small businesses
公关和媒体的互动仍是行业的面包和奶油
It’s time to buy into selling-in: the most hated task in PR is its most strategic
情人节,为什么只有真实的广告才能赢得我们的心?
Why only authentic ads will win our hearts this Valentine’s Day
新健怡可乐广告
The new Diet Coke advert
Facebook 推新政策:用户过世可指定继承人接管账号
Bye-bye Facebook: the future of social media for small businesses

adweek

今日广告:“Sport 15”看 Adidas 的新变化
Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign
大卫·卡尔,布莱恩·威廉姆斯以及宽恕的问题
David Carr, Brian Williams and the Question of Forgiveness
图表:代理人的5种典型性格特征
Infographic: The Crazy Personalities of 5 Archetypal Agency People
Carl’s Jr. 的超级碗广告给我们带来的惊喜
Carl’s Jr.’s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman

adage

出版商们正密切关注广告屏蔽技术
Publishers Watch Closely as Adoption of Ad Blocking Tech Grows
营销和销售之间的爱去哪儿了?
Where Is the Love Between Marketing and Sales?
富达投资本地广告将登上《福布斯》杂志封面
Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

damndigital

光绘摄影艺术,将黑夜变得酷炫又疯狂
2015年,将是老板们最痛苦的一年
敢不敢来一个叫「断网」的行为艺术

nofashion

Dior 二季度收入增12.6%
三成羽绒服充绒量缺斤短两 H&M 上榜
Levi Strauss 四季度转亏 全年利润大跌

————————————————
Blogger:

sethgodin

衡量你更在乎什么?
Measure what you care about

adeevee

Jack Link’s:野
Jack Link’s: Wild
nEO_IMG_jack-links-jack-links-wild-print-368173-adeevee

nEO_IMG_jack-links-jack-links-wild-print-368174-adeevee

nEO_IMG_jack-links-jack-links-wild-print-368175-adeevee

贾斯汀鲍尔森:拇指驱动器
Justin Poulsen: Thumb drive
nEO_IMG_justin-poulsen-thumb-drive-direct-marketing-design-368130-adeevee

Supercell / Clash of Clans:复仇
Supercell / Clash of Clans: Revenge

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20150213 每日广告行业观察:奥巴马为宣传医保自拍 获数百万点击

行业门户

guardian

从黑胶唱片到玩具:我们的数字时代,模拟产品的回归
From vinyl records to toys: the return of analogue products in our digital lives
在线消费者只会等你 5 秒
Online shoppers will wait just five seconds before switching brand
千禧一代并非市场营销金矿,广告商们该关注真正重要的人
Let’s stop our obsession with millennials and focus on what matters – people
如何评估一个营销活动的技术预算
How to break down your marketing to determine your tech budget
朝鲜发布 310 条新口号:最佳 & 最差
The best – and worst – slogans to rival North Korea’s

adweek

奥巴马为宣传医保自拍 获数百万点击
Obama’s BuzzFeed Video Has Already Been Viewed More Than 15 Million Times
泰勒•斯威夫特社交媒体技能:宠物猫成 Instagram 热门
Taylor Swift’s Cat Reenacted a Super Bowl Interception and Blew Up Instagram
厌倦了默默无闻的忙碌,建筑师开始在电视广告上宣传他们的专业
Tired of Toiling in Obscurity, Architects Start Advertising Their Profession on TV

adage

Havas 2014 财报增长5.1%,尽管第四季度放缓至3.5%
Havas Grows 5.1% in 2014 Despite Q4 Slowdown to 3.5%
Pinterest 将加入购买按钮 启动电商业务
Pinterest May Roll Out a ‘Buy’ Button as Early as This Year

reuters

CBS:我们想获得每一个眼球的广告费
CBS says more advertisers will pay for seven-day commercial viewing
太阳新闻网将永久关闭:CBC
Canada’s Sun News Network to shut down permanently: CBC

damndigital

在纸上跳舞的字体:Tolga Girgin 3D字体画
中国设计在国外,居然如此高大上!
情人节10大现实,画面太美不敢看!
比稿定金去哪儿了? 跟踪《电信比稿的牺牲品》!

nofashion

Hermès 爱马仕四季度增长再放缓 下调2015年增长目标至8%
L’Oréal 欧莱雅四季度超预期 受益于奢侈品部门
Aeffe 全年收入增长7.6% 大中华区表现优异
Columbia 哥伦比亚四季度利润大涨 预期向好股价大涨
米兰站盈警料亏5,300万港元

madisonboom

易传媒《中国程序化购买指数指南》:程序化交易迎来爆发增长
华扬数字营销研究院发布《以思创行 – 2015中国数字营销行动报告》
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Blogger:

sethgodin

杀死创造力是恐惧……
The enemy of creativity…

adeevee

大众汽车:它会是相同的吗?
Volkswagen Genuine Parts: Would it be the same?
nEO_IMG_volkswagen-genuine-parts-would-it-be-the-same-print-368192-adeevee

nEO_IMG_volkswagen-genuine-parts-would-it-be-the-same-print-368193-adeevee

雅马哈:23%
Yamaha: 23 percent

奥巴马 BuzzFeed 保健视频
President Obama’s BuzzFeed Healthcare Video

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20150212 每日广告行业观察:「麦肯锡思维法」解决问题的 7 个步骤

行业门户

guardian

非洲混音:艺术家颠覆殖民艺术
Africa remix: the artists subverting colonial imagery
Twitter 首席财务官 Anthony Noto 个人推特帐号被黑
Somebody give Twitter’s chief financial officer a Twitter lesson
底特律之死:曾经蓬勃发展的汽车城如何走向衰落
The death of Detroit: how Motor City crumbled in the 90s – in pictures

adweek

Swarovski 施华洛世奇推出首款可穿戴设备系列
Fashion Meets Tech With Swarovski’s New Stylish Tracker
6个品牌广告案例让你了解到千禧年女性的需求
6 Things Brands Can Learn About Reaching Millennial Women
今日广告:为了庆祝情人节 奥利奥都变红色了
24 Hours in Advertising: Thursday, Feb. 12, 2015

adage

Twitter 收购“社交名人经纪推广”初创企业 Niche
Twitter to Buy Niche, a Talent Agency for Social Media Celebs
Hulu 首席执行官:可视性的争论带给我们的好处
Hulu CEO: Viewability Debate Benefits Us
社交广告工具 Storyteller:将 Facebook 页面内容转化为赞助商广告
It’s a 10: Facebook Starts Telling Brands How Relevant Their Ads Are
你的床垫能煮咖啡吗?
Can Your Mattress Make Coffee?

damndigital

日本 Nendo 创意新鲜出炉:巧克力也要做到极致!
如何让客户接受你的价格?设计师 VS 客户
「麦肯锡思维法」解决问题的 7 个步骤
一张图揭秘 2014 广告圈并购格局
35组创意平面广告欣赏

nofashion

Urban Outfitters四季度销售胜预期
Aéropostale上调四季度EPS预期 盘后大涨24%
传:意大利品牌Liu Jo 寻求IPO或出售部分股权

madisonboom

旅游网站的内涵广告,你荡漾起来了吗?
凯络擢升杜鹃担任前瞻与洞察负责人
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Blogger:

sethgodin

关于沉没成本的真相
The truth about sunk costs

adeevee

广告标准局:内华达州,艾琳,达伦
Advertising Standards Authority: Nev, Irene, Darren
nEO_IMG_advertising-standards-authority-nev-irene-darren-print-368221-adeevee

nEO_IMG_advertising-standards-authority-nev-irene-darren-print-368222-adeevee

nEO_IMG_advertising-standards-authority-nev-irene-darren-print-368223-adeevee

Diesel 广告
Diesel: Photobomb
nEO_IMG_diesel-photobomb-print-368225-adeevee

nEO_IMG_diesel-photobomb-print-368226-adeevee

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20150211 每日广告行业观察:爱马仕发布 2015 春夏广告片

行业门户

guardian

Flipboard 网页版计划加入各大出版商的新闻内容
Flipboard moves to the web with plans to host some news publishers’ content
2015 年橄榄球世界杯:数据为主导的品牌战役将转战实时
Rugby World Cup 2015: the data-led brand battle will be fought in real time
Twitter 月平均活跃访问用户的增长速度低于市场预期,未来将如何突破?
How Twitter plans to move beyond its 288 million monthly active users

adweek

不想说再见: Jon Stewart 将于今年年底告别《每日秀》
Jon Stewart Is Leaving The Daily Show
独家参观 Spike Lee 布鲁克林办公室
An Exclusive Tour of Spike Lee’s Office at His Brooklyn Agency
为什么好的广告需要好的配乐?
Why Today’s Ads Need Amazing Soundtracks
一个裸体的女人,一匹马,一个家庭如何在比利时创立了 Godiva 巧克力
How a Naked Woman, a Horse and a Family in Belgium Created Godiva Chocolate
全新的广告形式,Facebook 希望给用户一个惊喜
Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

adage

可口可乐,J.C. Penney 等广告商筹划奥斯卡
What Coke, J.C. Penney and Other Advertisers Have Planned for the Oscars
本周广告 Top 5:最好的品牌理念
The Creativity Top 5: The Best Brand Ideas of the Week


damndigital

再这么玩下去,字典都要翻坏了
媒体人装B指南2.0版: 附实用高频词汇
性感、时尚、奢华、另类…玩转跨界的“可口可乐”
一位公众号运营者的感悟 —— 内容篇
灵感:2015 年历创意合辑
一篇来自九年前对广告新人的文案建议
改变世界的十大对话

nofashion

纽约男装周终于成事 今年7月首亮相
奢侈品集团成资本玩物:Hugo Boss 遭 Permira 减持至14% 意大利 Marzotto 家族再入股
Warby Parker 当选《 Fast Company 快公司》年度创新企业第一名

madisonboom

Lars Bjorge升任PHD大中华区首席数字官
张芝瑜加盟凯络媒体,任数字策划总经理
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Blogger:

sethgodin

“我敢肯定它将会发生”
“I’m sure it’s probably going to happen”

Hermes

Hermes 2015 春夏广告,漫步迈阿密的浮光掠影
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