20150402 每日广告行业观察:Facebook 开放 Messenger 应用,全力进军物联网

行业门户

guardian

Facebook 开放 Messenger 应用,全力进军物联网
Facebook unlocks Messenger to third-party apps
Peter Koechley:媒体的作用是散播责任与移情
Upworthy’s Peter Koechley: media’s role is accountability and empathy – video
谷歌顾问呼吁科技巨头创建一个单独的数据中心
Google adviser calls on tech giant to create a separate organisation for data

reuters

阿里与德国 BMG 签署协议:在中国市场分销数字音乐
China’s Alibaba signs digital distribution deal with music rights group BMG

adweek

Meerkat 迅速走红,这是营销人员需要知道的4个功能建议
As Meerkat’s User Growth Explodes, Here Are 4 Tools Marketers Want ASAP
五大营销人员需要从 F8 大会了解的事
5 Big Things Marketers Need to Know From Facebook’s Developer Conference
“为何原始编程是数字视频的未来”的三大理由
3 Reasons to Believe Great Original Programming Is the Future of Digital Video

adage

有关 Heinz-Kraft 合并,你应该了解到的五件事
Five Things You Should Know About Heinz-Kraft Merger
为什么小公司要向大银行宣战?
Why Small Firms Are Declaring War on Big Banks
Facebook 与出版商采取谨慎的方式进行内容合作
Facebook and Publishers Take Cautious Approach to Content Tie-Up

damndigital

找不到工作的大学生,一样也创不了业
广告狗的白日梦 —— 脸(第8期)
文案赏析 | 有一种生活叫跑步
产品用户体验,多数设计师的作品只是在炫耀技能
48张图了解世界48种主义 —— 哲学与设计的碰撞

nofashion

Adidas 阿迪达斯发布五年增长计划 遭分析师质疑
Baselworld 2015:Rolex 劳力士集团旗下 Tudor 称要做 BMW 宝马集团的 MINI
Lululemon 四季度盈利超预期 2015财年前景逊色

madisonboom

干货五大实战案例解读多屏时代的程序化购买
庄臣召集全球媒介购买业务比稿,价值3亿美元
————————————————
Blogger:

sethgodin

什么是客户服务?
What is customer service for?

adeevee

Hyper: 按赞, 关注, 重推
Hyper: Like, Follow, Retweet
nEO_IMG_hyper-like-follow-retweet-print-369540-adeevee

nEO_IMG_hyper-like-follow-retweet-print-369541-adeevee

nEO_IMG_hyper-like-follow-retweet-print-369539-adeevee

宜家:Risatorp,Nipprig,Sprutt
IKEA: Risatorp, Nipprig, Sprutt
nEO_IMG_ikea-risatorp-nipprig-sprutt-print-369542-adeevee

nEO_IMG_ikea-risatorp-nipprig-sprutt-print-369543-adeevee

nEO_IMG_ikea-risatorp-nipprig-sprutt-print-369544-adeevee

—————

20150401 每日广告行业观察:Facebook 推出 On This Day 功能带你回顾历史上的今天

行业门户

guardian

Facebook 推出 On This Day 功能带你回顾历史上的今天
Facebook helps its users hop back in time with On This Day feature
程序化广告的兴起 – 视频
The rise and rise of programmatic advertising – video
已有超过 130 个 YouTube 大V投入 Vessel 怀抱
Vessel app opens up to all with hopes of rocking YouTube’s boat
Twitter 对政治和选举的影响日益增长
Twitter’s growing influence on politics and elections – video

reuters

Vincent Bollore 出售传媒集团哈瓦斯 17% 的股份
Bollore puts 17 percent Havas stake up for sale

adweek

卡乐星与 72andSunny 合作,推出“最热门汉堡”
Carl’s Jr. Is Launching ‘Fast Food’s Hottest Burger,’ Designed by an Ad Agency
代理机构的裁员和整合可能会遵循卡夫与亨氏的合并
Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger
近40年间,酒类广告增长超过400%,而销售呈下降趋势
Alcohol Ads Increased 400% Over 40 Years, but Americans Aren’t Drinking More

adage

T-Mobile 最新促销策略:免费观看 Netflix
T-Mobile’s Latest Promotional Ploy: Free Netflix
索雷尔成 Heinz-Kraft 的合并“是消耗,不是创收”
Sorrell Says Heinz-Kraft Merger is ‘Cost, Not Revenue-Driven’
无缝零售:如何创造多渠道无障碍购物体验?
How Online Retailers Are Creating Immersive Brand Experiences in the Real World

damndigital

杜蕾斯广告:好的东西值得等
对广告狗的详细分类,文案狗美术狗AE狗公关狗…你属于哪种狗?
宜家征服世界的五件利器
什么叫做走心的文案,怎么写走心的文案?

nofashion

Hermès 爱马仕全年盈利增7% 利润率收窄 派特别股息每股5欧元
传:Amazon 亚马逊洽购 Net-a-porter
美国时尚电商 Revolve 收购 Lovers + Friends 等在售品牌
PVH 四季度超预期 强势美元致本财年一季度走软

madisonboom

塔可钟:幸福就是每天都吃不一样
法航空姐告诉你如何性感的坐飞机

————————————————
Blogger:

sethgodin

积极倾听
Active listening

adeevee

加拿大结直肠癌协会:老虎,北极熊
Colorectal Cancer Association of Canada: Tiger, Polar bear
nEO_IMG_colorectal-cancer-association-of-canada-tiger-polar-bear-print-369550-adeevee

nEO_IMG_colorectal-cancer-association-of-canada-tiger-polar-bear-print-369551-adeevee

吉卜林先生:母亲节,节日午夜,装饰,派对
Mr Kipling: Mother’s Day, Midnight feasts, Decorating, Kids’ parties
nEO_IMG_mr-kipling-mothers-day-midnight-feasts-decorating-kids-parties-outdoor-369545-adeevee

nEO_IMG_mr-kipling-mothers-day-midnight-feasts-decorating-kids-parties-outdoor-369546-adeevee

nEO_IMG_mr-kipling-mothers-day-midnight-feasts-decorating-kids-parties-outdoor-369547-adeevee

nEO_IMG_mr-kipling-mothers-day-midnight-feasts-decorating-kids-parties-outdoor-369548-adeevee

—————

20150331 每日广告行业观察:Facebook 欲做媒体内容大平台

行业门户

guardian

Facebook 欲做媒体内容大平台
Facebook set to host content for news publishers
Gary Vaynerchuk:“营销毁了一切”
Gary Vaynerchuk: ‘Marketers ruin everything’ – video
Nicola Mendelsohn:“我们正在从一个基于文本的世界转变成一个基于视觉的世界”
Nicola Mendelsohn: ‘We are moving from a text-based world to a visual one’
萨尔玛·海耶克称赞社交媒体对于女性的“和平革命”
Salma Hayek praises social media’s ‘peaceful revolution’ for women

adweek

移动广告支出到2017年将翻倍超出桌面广告的开支
Mobile Ad Spending Set to Double Desktop Ad Spending by 2017
为什么古巴雪茄仍是最好的?(尽管52年禁运)
Why Cuba’s Best Cigar is Still Hot (Despite a 52-Year Embargo)
本周必备:定制款超级传感器,几乎能追踪任何东西
This Week’s Must Haves: a Super-Customizable Sensor That Tracks Pretty Much Anything

adage

当中国禁止电视媒体使用双关语时,一语双关的的事情发生了
After China Banned Wordplay on TV, a Punny Thing Happened
广告时代数字会议探讨了可视性,数据以及如何“述说”故事
Ad Age Digital Conference Explores Viewability, Data and Story ‘Making’
从大规模个性化到真正的个性化
From Mass Personalization to True Individualization

damndigital

如果没有了 PS,世界将会怎样
采访:做创意最重要就是开心 —— JWT上海首席创意官 陈国辉
移动互联网结束后,我们会不会失业?
女神是这样拍出来的!——内附拍摄过程视频
京东与麦当劳玩跨界,App 推广有新招?

nofashion

Burberry 伦敦旗舰店将开咖啡餐饮区
Interparfums SA 1.08 亿美元收购 Rochas P&G 宝洁脱手又一美容品牌
Jimmy Choo全年核心盈利增7.2% 《星你》引爆中国市场

madisonboom

原生广告的四大流派
可口可乐发起全球性创意项目大比稿
————————————————
Blogger:

sethgodin

你的长期有多长?
How long is your long term?

adeevee

n – tv:奥巴马,安琪拉
n-tv: Obama Smartwatch, Angela Smartwatch
nEO_IMG_n-tv-obama-smartwatch-angela-smartwatch-print-369679-adeevee

nEO_IMG_n-tv-obama-smartwatch-angela-smartwatch-print-369680-adeevee

Terre des Femmes:不要通过衣服衡量一个女人
Terre des Femmes: Don’t measure a woman’s worth by her clothes
nEO_IMG_terre-des-femmes-dont-measure-a-womans-worth-by-her-clothes-print-369701-adeevee

nEO_IMG_terre-des-femmes-dont-measure-a-womans-worth-by-her-clothes-print-369702-adeevee

nEO_IMG_terre-des-femmes-dont-measure-a-womans-worth-by-her-clothes-print-369703-adeevee
—————

20150327 每日广告行业观察:从 Apple Watch 看后移动时代的商业和社交

行业门户

guardian

Instagram 推出拼贴 app「Layout」
Instagram launches standalone Layout app for photo collages
Twitter 正小范围测试自动播放视频广告功能
Twitter tests auto-play videos on smartphones
Peter Oborne: 广告是消费主义的污水
Peter Oborne: advertising is consumerist sewage
利用定位营销提升品牌的相关性,但不要透露你了解的一切
Use location marketing to enhance brand relevance, but don’t become Big Brother
约翰斯顿出版社推出在线平台 The HUB 以建立 小型企业关系网络
Johnston Press launches website to connect with small businesses

adweek

Karin Timpone 能为万豪吸引更多千禧一代消费者吗
Can Karin Timpone Make Marriott More Millennial?
每日广告:塔可钟公司冷战广告 vs 麦当劳宣传海报
Ad of the Day: Taco Bell Launches Cold War Against McDonald’s With Propaganda Imagery
用这个模型来评估你 Omnichannel 策略
Use This Model to Evaluate Your Omnichannel

adage

巨无霸壁纸?麦当劳在瑞典启动了一个“生活方式的集合”
Big Mac Wallpaper Anyone? McDonald’s Launches a ‘Lifestyle Collection’ in Sweden
4A 公司的反欺诈联盟:投资数百万,拯救数十亿
4A’s Anti-Fraud Panel: ‘Invest Millions, Save Billions’
为什么 IAB 认为营销人员开始担心隐私是件好事
Why the IAB Thinks It’s Good that Marketers Are Concerned About Privacy

damndigital

从 Apple Watch 看后移动时代的商业和社交
灵感:创意 GIF 欣赏
旧报纸的创意就这样遍及全球
和你聊聊,我在香港读研(营销专业)学点什么?(上篇)
和你聊聊,我在香港读研(营销专业)学点什么?(下篇)

nofashion

优势不再 Marc Jacobs承认巨变在即
Burberry 将童装业务收归自营
Versace 范思哲2014年净利润增27%
H&M一季度盈利增36.4% 警告强势美元增加采购成本 股价跌3%

madisonboom

品牌微信排行榜诞生,微信营销别再盲人摸象
麦当劳: 24城,24刻,24种快乐

————————————————
Blogger:

sethgodin

当然这是很困难的……
Of course it’s difficult…

adeevee

数字建筑:新加坡、旧金山、纽约、伦敦、芝加哥、阿姆斯特丹
Digital Realty: Singapore, San Francisco, New York, London, Chicago, Amsterdam
digital-realty-singapore-san-francisco-new-york-london-chicago-amsterdam-print-369571-adeevee

digital-realty-singapore-san-francisco-new-york-london-chicago-amsterdam-print-369572-adeevee

digital-realty-singapore-san-francisco-new-york-london-chicago-amsterdam-print-369573-adeevee

digital-realty-singapore-san-francisco-new-york-london-chicago-amsterdam-print-369574-adeevee

digital-realty-singapore-san-francisco-new-york-london-chicago-amsterdam-print-369575-adeevee

digital-realty-singapore-san-francisco-new-york-london-chicago-amsterdam-print-369576-adeevee

Aduana Nacional de Bolivia:这个故事在这里结束
Aduana Nacional de Bolivia: This story ends here
nEO_IMG_aduana-nacional-de-bolivia-this-story-ends-here-print-369577-adeevee

nEO_IMG_aduana-nacional-de-bolivia-this-story-ends-here-print-369578-adeevee

nEO_IMG_aduana-nacional-de-bolivia-this-story-ends-here-print-369579-adeevee

nEO_IMG_aduana-nacional-de-bolivia-this-story-ends-here-print-369580-adeevee

nEO_IMG_aduana-nacional-de-bolivia-this-story-ends-here-print-369581-adeevee

nEO_IMG_aduana-nacional-de-bolivia-this-story-ends-here-print-369582-adeevee

—————

20150326 每日广告行业观察:奢侈品中国之变

行业门户

guardian

不再说 yes:公关们最好的反击
Stop saying yes: the best PRs push back
Google 最新广告:什么是牛肉,chef?
The new Google advert: what’s the beef, chef?
Twitter 上的“博物馆周”
It’s Museum Week on Twitter
推特(Twitter)9岁了,它记录了这9件事
Twitter is nine: looking back at a world before hashtags

adweek

吉娜·罗德里格斯,金球奖仅仅是个开始
For Gina Rodriguez, a Golden Globe Is Just the Beginning
这是 CMO 们今年最大的挑战
This Is the CMO’s Single Biggest Challenge
这些风靡全球的节目
These Shows Have Global Appeal
图表:2015 数据驱动型营销会是什么样子?
Infographic: What Data-Driven Marketing Looks Like in 2015

adage

最新电视广告:谷歌 Smartwatch;亚马逊 Fire HD
Google Expands Its Smartwatch Ad, Reggie Miller Chucks His Amazon Fire HD: It’s the Newest Ads on TV
如何让布鲁克林潮人们喜欢上百威啤酒
How to Get Brooklyn Hipsters to Love Budweiser
奥巴马新媒体之年
http://adage.com/article/ken-wheaton/brooklyn-hipsters-love-budweiser/297657/

reuters

路透社中英文网站遭到封锁
CBS is sued over use of ‘Hawaii Five-O’ theme

damndigital

奢侈品中国之变:本土消费正离开 业内称大家全都慌了
如何用 150 字写出一个欲罢不能的开头?
刻意出错的设计,拥抱不完美的力量
耐克的广告标语“Just Do It”,其实来自于一名杀人犯的遗言
2015广告圈一些不靠谱的预测

nofashion

Nike耐克三季度盈利胜预期 警告美元走强冲击明年业绩
利丰全年净利润跌11.8% 预料三年计划无法达标
Salvatore Ferragamo菲拉格慕延长Marchon眼镜代理权至2021年
海南离岛免税购物限额提高至8000元

madisonboom

TBWA\Chiat\Day斩获汤森路透全球创意业务
沃尔沃来带清新广告,尝一口来自北欧的空气
————————————————
Blogger:

sethgodin

我们再也看不到那么多的东西
Things we don’t see that much any more

adeevee

Nordiska Kompaniet: 华伦天奴、拉夫劳伦,克洛伊
Nordiska Kompaniet: Valentino, Polo Ralph Lauren, DVF, Chloe
nEO_IMG_nordiska-kompaniet-valentino-polo-ralph-lauren-dvf-chloe-print-369608-adeevee

nEO_IMG_nordiska-kompaniet-valentino-polo-ralph-lauren-dvf-chloe-print-369609-adeevee

nEO_IMG_nordiska-kompaniet-valentino-polo-ralph-lauren-dvf-chloe-print-369610-adeevee

nEO_IMG_nordiska-kompaniet-valentino-polo-ralph-lauren-dvf-chloe-print-369611-adeevee

Ministério Público do Trabalho:守护天使
Ministério Público do Trabalho: Guardian angel
nEO_IMG_ministerio-publico-do-trabalho-guardian-angel-print-369605-adeevee

nEO_IMG_ministerio-publico-do-trabalho-guardian-angel-print-369603-adeevee

nEO_IMG_ministerio-publico-do-trabalho-guardian-angel-print-369606-adeevee

—————

20150325 每日广告行业观察:关于短视频营销,营销人应该知道的概念、案例及最佳实践

行业门户

guardian

消费者在线体验的发展:三个营销的技巧
The evolving consumer online experience: three tips for marketers
品牌:伦敦时装周的数字文化
Lessons for brands: digital culture at London Fashion Week
数字营销:个性化营销将是下一个大事件
Personalised marketing at scale is the next big thing in digital
又一美国服饰广告因“成人化”被禁
Second American Apparel advert banned for ‘sexualisation’
CNN,路透社等媒体结成广告同盟 挑战谷歌
Guardian, FT, CNN and Reuters in ad deal to take on Facebook and Google

adweek

蓝带啤酒艺术设计大赛准备了6亿罐啤酒
This Pabst Blue Ribbon Fan Art Will Appear on 6 Million Cans
品牌们在三月做了哪些疯狂的事
Brands Are Already Hustling to Get in on March Madness
近年来最引人注目的社交视频应用
Social video app makes the biggest splash in years

adage

这是世界上最时髦的飞行安全演示?
Could This Be the World’s Most Stylish In-Flight Safety Demo?
豪雅表将联合谷歌、Intel推智能表 对抗苹果
TAG Heuer, Google, Intel to Challenge Apple With Lux Smartwatch

damndigital

苹果创造的字体以城市命名,聊聊历年苹果的字体设计
【指南】关于短视频营销,营销人应该知道的概念、案例及最佳实践
日本网站设计风格浅析
韩国 HyundaiCard 互动媒体公交亭 纸张与指间的创意

nofashion

Baselworld 2015专题报道
传Marc by Marc Jacobs品牌将停止运营
Bulgari称有信心2015年实现双位数增长
Interparfums 1.08亿美元收购Rochas

madisonboom

WPP掌门人谏言:对中国同行保持警惕大有裨益
秒针系统携手群邑&华通明略联合发布《2015年移动视频的价值和整合应用白皮书》

————————————————
Blogger:

sethgodin

承诺和技术之间的区别
The difference between commitment and technique

adeevee

流明调频收音机:艾尔顿·约翰、保罗·麦卡特尼,麦当娜
Lumen FM Radio: Elton John, Paul McCartney, Madonna
nEO_IMG_lumen-fm-lumen-fm-radio-elton-john-paul-mccartney-madonna-print-369640-adeevee

nEO_IMG_lumen-fm-lumen-fm-radio-elton-john-paul-mccartney-madonna-print-369641-adeevee

nEO_IMG_lumen-fm-lumen-fm-radio-elton-john-paul-mccartney-madonna-print-369642-adeevee

艾德维尔:解开你的想法
Advil: Untwist Your Mind
nEO_IMG_advil-untwist-your-mind-outdoor-print-369530-adeevee

nEO_IMG_advil-untwist-your-mind-outdoor-print-369531-adeevee

nEO_IMG_advil-untwist-your-mind-outdoor-print-369532-adeevee
—————

20150323 每日广告行业观察:有趣的 Android 交互小设计

行业门户

guardian

企业是如何教会我们忘记需要减少消费来应对气候变化的?
How companies make us forget we need to consume less to stop climate change
戴维•卡梅伦(David Cameron)的专访帮助 BuzzFeed 赢得广告商的投放
David Cameron interview will help BuzzFeed win advertisers’ vote
太阳报发布独立政治网站
Sun launches standalone political site

adweek

这些品牌争相立足于 Instagram,Snapchat,YouTube 等社交媒体
These Brands Are Vying to Be the Best on Instagram, Snapchat, YouTube and More
威士忌品牌 Jameson 在 Instagram 推出全新 3D 广告
Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad
编程到位了,但创意准备好了吗?
Programmatic Is Here, but Is Creative Ready?

adage

DigitasLBi 更名以杯葛 Dolce & Gabbana
DigitasLBi Changes Name to Protest Dolce & Gabbana
咖啡国事两不误,星巴克举办种族论坛
Starbucks Seeks Conversation on Race, Gets Snark on Twitter

damndigital

日本“报纸矿泉水”,每家超市1天可以卖出3000瓶!
8个关键技巧让你搞定极简风格网站
信息图形:企业危机公关处理流程图
灵感:有趣的Android交互小设计

nofashion

Guess四季度超预期 盘后股价大涨
Permira最后套现10亿欧元 完全退出Hugo Boss雨果博斯
H&M 一季度销售增15%胜预期

madisonboom

腾讯发布2014年第四季度财报:净利同比增长49%
品友互动发布《2015中国程序化购买行业报告- 广告主版》
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Blogger:

sethgodin

凑凑热闹
Along for the ride

adeevee

冲浪者基金会:条码扫描器
Surfrider Foundation: Barcode scanner
nEO_IMG_surfrider-foundation-barcode-scanner-print-369387-adeevee

nEO_IMG_surfrider-foundation-barcode-scanner-print-369388-adeevee

nEO_IMG_surfrider-foundation-barcode-scanner-print-369389-adeevee

Jagermeister:牵强,熟练地计划,玩
Jägermeister: Far-fetched, Expertly planned, Play
nEO_IMG_jagermeister-far-fetched-expertly-planned-play-print-369380-adeevee

nEO_IMG_jagermeister-far-fetched-expertly-planned-play-print-369379-adeevee

nEO_IMG_jagermeister-far-fetched-expertly-planned-play-print-369378-adeevee
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20150320 每日广告行业观察 – 消费者留给品牌的时间:只有20秒

行业门户

guardian

西班牙修道院通过社交媒体招募新修女
Spanish convents use social media to recruit new nuns
关于中小企业的营销:来自专家的经验教训
Small business marketing: lessons from the experts
科技巨头忙于物联网投资,营销风险被抛脑后
As tech giants prepare for connected living, marketers risk being left behind
Sky 公司营销总监:“客户需要感受到的是个性化服务,而不是跟踪。“
Sky’s marketing chief: ‘Customers should feel served, not stalked’

adweek

研究人员找到最佳运行广告时间
Researchers Find Optimum Times to Run March Madness Ads
杜蕾斯研发手机新技术帮助夫妻#Connect
Durex Discovers Sexy Smartphone Technology That Helps Couples Get Closer in Bed

adage

Adobe Photoshop 诞生25周年,重温 Photoshop 1.0
For Adobe Photoshop’s 25 Anniversary, Pros Revisit Photoshop 1.0
媒体与代理间的折扣和回扣是既定的事实吗?
What Do You Think: Are Media-Agency Rebates and Kickbacks a Reality?
营销人员做了太多的纸上谈兵 – WFA 新主席
Marketers Do Too Much Navel-Gazing, Says New WFA President

reuters

苹果计划9月推出在线电视服务 含25个频道:《华尔街日报》
Apple in talks to launch online TV service: WSJ

damndigital

消费者留给品牌的时间:只有20秒!
15个免费设计资源网站——设计师福利
实力传播发布《2015全球十大趋势报告》
那段没有PS的日子 – 横跨70年的海报设计
“创意”本身真是没有创意:89%的创意广告来自这6个模板

nofashion

Marc Jacobs与ImagineX香港成立合资公司
American Apparel料全年亏损6900万美元
Quiksilver一季度超预期 盘后股价大涨

madisonboom

谷歌成WPP最大媒体合作伙伴,去年获得29亿美元投放
耐克篮球:把铁打成钢

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Blogger:

sethgodin

特权
Privilege

adeevee

麦当劳:加拿大国旗
McDonald’s Canada: Canadian Flag
nEO_IMG_mcdonalds-canada-canadian-flag-print-369382-adeevee

奥迪:不要让你的奥迪落入坏人之手
Audi: Don’t let your Audi fall into the wrong hands
nEO_IMG_audi-dont-let-your-audi-fall-into-the-wrong-hands-print-369364-adeevee

nEO_IMG_audi-dont-let-your-audi-fall-into-the-wrong-hands-print-369365-adeevee

nEO_IMG_audi-dont-let-your-audi-fall-into-the-wrong-hands-print-369366-adeevee

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20150318 每日广告行业观察:智能手表的广告战役

行业门户

guardian

当《广告狂人》遇上算法:现代营销的艺术和科学
Mad men, meet the algorithm: the art and science of modern marketing
因为你值得:不要低估了出色的公关的价值
Because you’re worth it: stop underestimating the value of good PR
Facebook 史蒂夫哈奇:算法为王的世纪,用户依旧习惯设置规则
Facebook’s Steve Hatch: The algorithm is king, but people still set the rules
在美国,每个人都想助你成功
‘In America everybody wants to help you succeed’
confused.com 新广告:谁来拯救布莱恩机器人?
confused.com’s new advert: who’s going to save Brian the robot?

adweek

“格莱美”如何成为一个与时俱进的行业风向标?
How the Grammy Awards Is Staying in Tune with the Times
流媒体能成为音乐行业的救赎么?
Is the Music Streaming Industry Destined to Leave Artists Unhappy?
广告周刊和克里欧音乐奖就年度音乐的发行进行合作
Adweek and Clio Awards Form a Duet For Our Annual Music Issue

adage

SXSW:新媒体势力表示,他们很快会盈利
SXSW: New-Media Powers Say They’ll Be Profitable Soon.
看顶级品牌和机构如何同步发推文 #SXSW
Watch Top Brands and Agencies Live-Tweet #SXSW
智能手表的广告之战
The Apple Watch Is Out, and So Are Many Others. How Do the Ads Compare?

damndigital

用14部苹果设备演绎一个温暖的爱情故事
信息图形: 十张图告诉你互联网发展的八大趋势
博视得发布《2014 – 2015 数字营销和 O2O 趋势》
40张日本女郎插画,艳丽,气质,高贵,还透露着神秘感

nofashion

Chanel三大包款中国降价20%
Victoria Beckham姆第二店将进驻香港
Adidas阿迪达斯终止和NBA球衣合作
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Blogger:

sethgodin

有魔力的与非理性的
Magic and irrational

adeevee

玩具反斗城网络:互联网是不够安全的
Toy’s R us Internet : Internet is not safe enough.
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Diário do Nordeste 报纸 & 电视:没有人能抵抗一场伟大的比赛
Diário do Nordeste Newspaper & TV: Nobody resists a great game
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20150317 每日广告行业观察:从 SXSW 2015 看美国品牌的社交媒体策略

行业门户

guardian

大数据真的对代理很重要吗?
Does big data really matter for agencies?
英国广播公司(BBC)携手谷歌为青少年推动全国数字化
BBC teams up with Google to launch digital revolution for young people
克莱尔·麦卡斯基尔是 Twitter 上最好的政治家吗?
Is Claire McCaskill the best politician on Twitter?
非营利组织 Endangered Bodies 发起活动后,Facebook 删除了遭抗议的「肥胖」表情
Facebook removes ‘feeling fat’ status option and emoji after campaign
英国《太阳报》周末版提价
Sun raises prices for weekend editions

reuters

加拿大广播监管机构放宽对本地内容的配额
Canada’s broadcast regulator relaxes quotas for local content

adweek

从 SXSW 2015 看美国品牌的社交媒体策略
Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW
SXSW 熟客们给你的9条建议
9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All
凯文·培根出演鸡蛋广告,还有什么东西能比培根更配鸡蛋吗?
Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?

adage

Youtube 发布支持多角度观看的360度视频
YouTube Spins Up 360-Degree Video for Creators, Brands
成为一位强大的 CEO 有秘诀吗?放下你的权力
The Secret to Being a Powerful CEO? Give Your Power Away
谷歌称千禧一代影响着 B2B 购买
Google Says Millennial Influence on the Rise in B2B Buying

damndigital

广告公司自己改名,邀请员工”裸体拍摄”作为营销推广
辞职信 —— Google首席财务官,看完继续奋斗
农民种田也有艺术 ——日本稻田画欣赏
德国牛奶品牌如何表现牛奶的新鲜?

nofashion

Salvatore Ferragamo菲拉格慕全年核心盈利大涨12.7% 料今年收入增10%
69% 美国民众无意购买苹果智能手表
触顶了,名牌手袋将全线“降价”

madisonboom

浩腾媒体发布移动广告报告:消费者对移动广告的态度呈现矛盾化
爱奇艺CTO汤兴:虚实融合的智能视频生活正加速到来
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Blogger:

sethgodin

使事情变得更糟的人
The one who makes things worse

adeevee

Toldos Vila Velha 遮阳篷:雨,太阳
Toldos Vila Velha Awnings: Rain, Sun
nEO_IMG_toldos-vila-velha-awnings-rain-sun-print-369335-adeevee

nEO_IMG_toldos-vila-velha-awnings-rain-sun-print-369336-adeevee

SeventyMM 在线电影租赁:脚本
SeventyMM Online Movie Rentals: Script
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