20150506 每日广告行业观察:跨终端体验设计,绕不开的用户槛儿

行业门户

guardian

移动互联网时代,跨平台广告成主流
The evolution of ad tech – live Q&A
广告的真相:出售那个白人妇女
The truth about adverts: selling the White Woman™

adweek

移动APP营销十个创意突破口
Check out our guide to the “Top 10 Questions” on mobile engagement
五个 Mayweather-Pacquiao 成为最大的体育赛事的理由
5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time
潘朵拉珠宝(PANDORA) 想卖给你一款迷人的手镯
Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

adage

中国拟对广告法进行修改:这些是你需要知道的
China Just Overhauled Its Advertising Law: Here’s What You Need to Know
群邑主席认为传统代理模式已经改变
GroupM Chairman Says Media Agencies Aren’t Really ‘Agents’ Anymore

damndigital

外国人演绎的 10 个中国风设计
七位创意牛人的夜间都在做什么?
跨终端体验设计,绕不开的用户槛儿
文案与销售,怎样让吃货对广告文案产生好感?

nofashion

“Miss Dior迪奥小姐”艺术展移师北京 五一前尤伦斯开幕
Bernard Arnault 参投 Lyst C 轮融资
Next 一季度业绩胜预期

madisonboom

程序化购买+:电影营销的“闯入者”

————————————————
Blogger:

sethgodin

赤裸裸的玉米悖论
The naked corn paradox

adeevee

Governo de Goiás Dengue:豪华
Governo de Goiás Dengue: Luxury
nEO_IMG_governo-de-goias-dengue-luxury-print-370877-adeevee

nEO_IMG_governo-de-goias-dengue-luxury-print-370878-adeevee

nEO_IMG_governo-de-goias-dengue-luxury-print-370879-adeevee

nEO_IMG_governo-de-goias-dengue-luxury-print-370880-adeevee

nEO_IMG_governo-de-goias-dengue-luxury-print-370881-adeevee

Bio Kill 杀虫剂: 狗
Bio Kill : Dog
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nEO_IMG_bio-kill-bio-kill-dog-print-370916-adeevee

nEO_IMG_bio-kill-bio-kill-dog-print-370915-adeevee
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20150505 每日广告行业观察:如何撰写一份 app 产品计划书?

行业门户

guardian

数字营销领域强势,WPP 第一季度销售增长放缓
WPP reports slowdown in sales growth
Twitter 财报被提前泄露 暴跌18%
Twitter misses forecasts after results are published early – on Twitter
Ad break: Booking.com 的男人和他的小岛
Ad break:Booking.com’s man and his island

adweek

Defy 媒体为孩子们精心布置了配备齐全的工作区
In Its Well-Appointed Workspaces, Defy Media Creates for the Kids
怎样做内容营销能赚到更多?
How Content Owners Will Make More Money Than They Do Today
Twitter 财报电话会议要点:5月开始与谷歌合作
Twitter Hatches a Google Deal Amid Disappointing Earnings

adage

Twitter 宣布收购广告技术提供商 TellApart
Twitter Acquires TellApart, a Retail Retargeter That Could Supercharge Its ‘Buy’ Button
Twitch 如何洞察揭秘千禧一代营销?
What Twitch Can Teach Brands About Marketing to Millennials
雅虎推18个系列节目内容拓展数字视频
Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer

damndigital

广告人猜猜这些广告创意是什么?
一个有趣的反对皮草的公益案子,做公益,要直指人心
如何撰写一份 app 产品计划书?
只要四招!如何让甲方给出的反馈更有效?

nofashion

Hermès 爱马仕一季度有机销售增8%符合预期
N Brown 利润大跌21% CEO称转型电商成功 股价大涨
Donatella Versace 出演 Givenchy 纪梵希秋冬广告
Shiseido 资生堂收入下跌 中国表现最差

madisonboom

Prada 拍了五支复古短片,只为杀手包
一个来黑多力多滋玉米片的爱情故事

————————————————
Blogger:

sethgodin

我什么都没有看到,因为我根本没看
I didn’t see it because I wasn’t looking

adeevee

Ishanya家居装饰
Ishanya Home Decor: Shoes, Manicure, Haircut
nEO_IMG_ishanya-home-decor-shoes-manicure-haircut-print-370886-adeevee

nEO_IMG_ishanya-home-decor-shoes-manicure-haircut-print-370887-adeevee

nEO_IMG_ishanya-home-decor-shoes-manicure-haircut-print-370888-adeevee

Saila 口香糖
Saila: Caption Bubble
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nEO_IMG_saila-caption-bubble-outdoor-370924-adeevee

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20150504 每日广告行业观察:为女性消费者“看手相”

行业门户

guardian

谷歌一季度为游说政府部门支出达550万美元
Google and Comcast lobbying spending soars in first quarter of 2015
欢迎来到前所未有的社交媒体大选
Welcome to the social media election that never was

adweek

Pinterest 开辟品牌广告购买新途径
Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads
未来可能属于 Web 和移动视频,但电视将继续生存
The Future May Belong to Web and Mobile Video, but TV Will Survive
这家品牌代理利用荒诞的概念来完成这则病毒视频广告
This Branding Agency Embraces Absurd Concepts to Get That Viral Video

adage

墨西哥可口可乐广告:缘何捕获消费者芳心
Coke Turns Its Iconic Ribbons Into a Fist Bump for Mexican Campaign
代理市场:你需要知道什么
State of the Agency Market: What You Need to Know
时尚媒体电商 Refinery29 获 WPP 5000万美元的融资
Refinery29 Fetches $50 Million Investment from WPP and Scripp

damndigital

深度解读 | 为女性消费者“看手相”
想创意方法:九九八十一变法——在解读中感悟,让技能成为本能
我长大了会当 ECD —— 改编自法国作家的一个儿童故事
台湾全联:长得漂亮是本钱,把钱花得漂亮才是本事 – 视频广告

nofashion

Safilo 霞飞诺一季度净利润暴跌86.3%
DVF 任命 Paolo Riva 为 CEO
宝洁 P&G 拟缩减5亿美元广告代理费用

madisonboom

可口可乐:开始穿统一制服啦
埃培智集团发布Q1财报,亏损同比大幅缩小

————————————————
Blogger:

sethgodin

为了克服非理性的恐惧……
To overcome an irrational fear…

adeevee

PopClik 耳机
PopClik Headphones: Fold Your Music
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nEO_IMG_popclik-headphones-fold-your-music-print-370989-adeevee

nEO_IMG_popclik-headphones-fold-your-music-print-370990-adeevee

大众汽车后视镜
Volkswagen Rear View: Portraits
nEO_IMG_volkswagen-rear-view-portraits-print-370945-adeevee

nEO_IMG_volkswagen-rear-view-portraits-print-370946-adeevee

nEO_IMG_volkswagen-rear-view-portraits-print-370947-adeevee

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20150430 每日广告行业观察:广告创意,人在什么状态灵感最好?

行业门户

guardian

Apple Watch 引发新潮流:一句话的短新闻
Apple Watch highlights need for shorter news as screen sizes shrink
整合营销:公共关系下一站
Is PR at risk of being relegated from the comms mix by digital marketing?

adweek

BuzzFeed 知道为什么你分享视频以及如何利用这个视频
BuzzFeed Knows Why You Share Video and What to Do About It
《名利场》:美国青少年不爱明星爱 YouTube 红人
How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials
你所需要了解的营销战略,洞察“千禧一代”的父母
What You Need to Know About Marketing to the Millennial Parent

adage

Pinterest 使得品牌更容易发布图片和购买广告
Pinterest Makes It Easier for Brands to Post Pins, Buy Ads
“广告狂人”回顾:吞噬
‘Mad Men’ Recap: Swallowed Up
创意:T恤“自动售货机”揭示了令人震惊的廉价服装的真相
T-Shirt ‘Vending Machine’ Reveals Shocking Truth About Cheap Clothing

damndigital

广告创意,人在什么状态灵感最好?
向电影学习品牌营销传播,用”冲突”创造”好”故事
GIF动画 | 停不下来的3D特效
地铁上的广告营销:你挤过这么有创意的地铁吗?
这些文案是如何蛊惑人心的?

nofashion

Google Glass 2.0要来啦!这次务实很多 眼镜巨头Luxottica陆逊梯卡制造
售价低至6美元 Old Navy 强力进军运动服装领域
Abercrombie & Fitch裸男 性感营销终于寿终正寝
Uniqlo 优衣库重新推出鞋履系列

madisonboom

Apple Watch 推出三支新广告
宝洁大幅收缩代理商费用,10亿美元对半砍

————————————————
Blogger:

sethgodin

良好的设计( 和序列号)
Good design (and serial numbers)

adeevee

Vita 椰子水:只是你日常的椰子
VitaCoco Water: Just Your Everyday Coconut
nEO_IMG_vitacoco-water-just-your-everyday-coconut-outdoor-film-print-369511-adeevee

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nEO_IMG_vitacoco-water-just-your-everyday-coconut-outdoor-film-print-369515-adeevee

心理健康 PSA:心灵负能量空间
Mental Health PSA: Negative Space of Mind
nEO_IMG_mental-health-psa-negative-space-of-mind-print-369499-adeevee

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20150428 每日广告行业观察:广告策划者的杀手锏 – 重构的奥秘

行业门户

guardian

品牌该如何充分利用 Instagram 做营销?
How do brands make the most of Instagram ?
若让千禧一代关机一周,会发生什么?
Teens and tech: what happens when students give up smartphones?
观看次数123亿 3月YouTube玩家录制游戏视频贡献97.6%
Minecraft YouTube videos were watched 3.9bn times in March

adweek

谷歌正在构建的数据平台是其广告帝国的最后一个版块
Google Builds a Data Platform That’s the Last Piece of Its Ad Empire
Hulu 将独家播出多部倍受欢迎的成人卡通
Your Favorite Adult Swim Cartoons Are Coming To Hulu
谷歌高管解读财报 YouTube 广告加速增长
YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

adage

Facebook 将会成为移动广告销售界的 Apple 吗?
Is Facebook Becoming the Apple of Digital Ad Sales?
菲多利公司首席营销官:“经验值都是会被高估的”
Frito-Lay CMO: ‘Experience is Overrated’

damndigital

如何让你的广告变得丰富有趣有内涵?
乔布斯PPT精髓干货,如何做一个伟大的PPT提案演讲!
广告策划者的杀手锏:重构的奥秘
我们还需要社交平台分类信息图吗?

nofashion

Authentic Brands 收购 Jones New York
Mango 2014年盈利大跌11%
瑞表3月份出口大涨6.3% 15个月来最好

madisonboom

实力传播2015全球十大新趋势报告:以个性化实现品牌价值
TBWA 上海为麦当劳中国推出2015全新“麦辣”广告战役

————————————————
Blogger:

sethgodin

感谢
Thanks

adeevee

UnP:评论、视频
UnP: Comment, Video
nEO_IMG_unp-comment-video-print-370249-adeevee

nEO_IMG_unp-comment-video-print-370472-adeevee

MFW /非法动物设计作品集合:去皮 Logo
MFW / Sociedade Notícias Environmental Responsibility: Skinless Logos
Print

Print

Print

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20150429 每日广告行业观察:2014 年日本广告好感度 TOP 10 榜单

行业门户

guardian

广告业的未来——信息时代的消费模式
How technology is shaping the future of advertising – live Q&A
企业博客最容易犯的三大错误
The three biggest mistakes you are making in your business blog
巨大的飞跃 – 数据连接如何改变广告业
One giant leap: how connecting data is changing the ad industry
Facebook 扩大视频业务 “移动广告”成吸金利器
Facebook ‘excited’ about ads potential as it reaches 4bn daily video views

adweek

如何有效的运用社交媒体来提醒你的计划?
How Social Media Can Help Inform Your Content Plan
Facebook 的新视频合作伙伴是如何吸引品牌的注意的?
How Facebook’s New Video Partners Like Vox and Vice Will Grab Attention for Brands

adage

华尔街日报称谷歌称广告价格下降缘于 YouTube 观看量增长
Google’s Latest Ad Price Declines Are Because of YouTube, Not Mobile
宝洁公司计划削减5亿美元营销成本
P&G Plans to Cut $500 Million in Agency Fees by Shrinking Its Roster

damndigital

2014 年日本广告好感度 TOP 10 榜单
叶茂中谈营销:个性与共性之间,工具与社交之间
互联网+ “泡沫”与“真相”到底有哪些?
北欧设计:神话还是现实?
科普 | 写给设计师和产品经理的用户体验知识(一)

nofashion

Amazon 亚马逊一季度超预期
KAO 花王集团一季度利润暴跌52.3%
美元强劲 P&G三季度业绩逊预期

madisonboom

宏盟集团发布2015年第一季度财报,营收同比下降
讽刺国际品牌的印度本土飞机稿

————————————————
Blogger:

sethgodin

自由职业者的课程
The freelancer course is here

adeevee

儿童福利协会 PSA:技术可能是怪物
Child Welfare Association PSA: Technology can be a Monster
nEO_IMG_child-welfare-association-psa-technology-can-be-a-monster-outdoor-print-369500-adeevee

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nEO_IMG_child-welfare-association-psa-technology-can-be-a-monster-outdoor-print-369504-adeevee

Smart:柏林、罗马、伦敦
Smart: Berlin, Rome, London
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nEO_IMG_smart-berlin-rome-london-print-370553-adeevee

nEO_IMG_smart-berlin-rome-london-print-370554-adeevee

莫内塔不沾锅
Moneta Non-stick Pans: One
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20150423 每日广告行业观察:Apple Watch — 下一个广告重灾区?

行业门户

guardian

根本不会有放之四海而皆准的公关事业
There’s no one-size-fits-all when it comes to defining PR careers
肯德基新广告:“让我们面对现实吧”
KFC’s new ad sees the peddler of peppered poultry sink to new lows
Kink app 希望 iPhone 用户共同创造下一个五十度灰的奇迹
Kink app hopes iPhone owners will co-create the next Fifty Shades of Grey
广告和社论:编辑们该如何平衡?
Advertising and editorial: how do editors strike the difficult balance?

adweek

Apple Watch — 下一个广告重灾区?
Apple Watch Is Almost Here, and These Are the Brands Taking It Over
品牌们要小心处理 Twitter 新 DM 机制
Brands Need to Tread Lightly With Twitter’s New DM Feature
图表:广告购买的过程是令人难以置信的低效
Infographic: The Ad Buying Process Is Mind-Boggling and Inefficient

adage

谷歌机器人军团获专利 可赋予机器人性格
Google Can Scrape Data, Build Robot Armies; It Just Can’t Mess With Search
福克斯是如何建立起如此庞大的商业帝国
How Fox Is Building Its Empire
本周广告Top 5:最好的品牌理念
Creativity Top 5: The Best Brand Ideas of the Week

damndigital

怎么向达尔文学习创作刷屏级的文案?
环保大创意,大艺术!—— 饮料塑料瓶艺术作品欣赏
日本一家互联网思维”理发店”,全程只需10分钟理发,无任何推销!
互联网产品如何利用「人性」做文章?

nofashion

降价潮继续 Cartier卡地亚售价香港下调5%
Uniqlo重新推出鞋履系列
L’Occitane欧舒丹全年收入增长11.7%
复星国际等中国基金洽购英国高街品牌New Look

madisonboom

如果代理商们推出了冰淇淋,你要买谁家?
蓝色光标入股建飞科联 深度挖掘WiFi交互平台新体验

————————————————
Blogger:

sethgodin

要求更高的标准
Demand higher standards

adeevee

Crocs: 找到你的乐趣——云,烟火,岛
Crocs: Find Your Fun – Cloud, Fireworks, Island
nEO_IMG_crocs-find-your-fun-cloud-fireworks-island-outdoor-print-370183-adeevee

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nEO_IMG_crocs-find-your-fun-cloud-fireworks-island-outdoor-print-370187-adeevee

北京地铁:更快到达
Beijing Subway: Get there faster
nEO_IMG_beijing-subway-get-there-faster-outdoor-print-370220-adeevee

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20150422 每日广告行业观察:Spotify-根据心情定制广告?

行业门户

guardian

在线视频是否成了数字营销的“救世主”?
Is online video the saviour of fragmented digital marketing?
移动用户体验:数字世界的无形链接
Mobile UX: the invisible link to the digital world
在美国:“你需要什么东西,使你与众不同”
Taking on the US: ‘You need something that makes you different’

adweek

Quiznos 模仿秀广告:星球大战
Quiznos’ Parody Ad Comically Mashes Up Star Wars and Entourage
Uber:权力的游戏粉丝们请坐
Game of Thrones Fans Take a Seat, Courtesy of Uber
Tumblr 推出 24 小时广告,耐克成第一个购买的品牌
Tumblr Debuts New Ad That Sits at the Top of Users’ Dashboards for 24 Hours

adage

雅虎与微软时隔6年首次更新搜索业务合作协议
Yahoo, Microsoft Search Renewal Could Help Portal Renew Its Own Search Tech
Snapchat 将维持第一版广告格式,侧重于生活事件摘要
With Snapchat’s First Ad Format on Hold, Focus Shifts to Live Event Feeds
Spotify: 根据心情定制广告?
Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods

damndigital

跟高手学设计!25 条超实用的简约原则
聊一聊手机里那些丑丑的图标 为啥那么设计?
2014年度精选问答,生活处处是智慧
让 Logo 更有人情味,将世界知名品牌的 Logo 变成时尚书法

nofashion

Unilever 一季度收入增2.8%超预期
Zalando 一季度扭亏 股价大涨16%
L Brands 3月同店销售增9%
Uniqlo 优衣库合作 Carine Roitfeld

madisonboom

Ben & Jerry’s冰淇淋向苹果的致敬之作
————————————————
Blogger:

sethgodin

你觉得自己幸运吗?
Are you feeling lucky?

adeevee

Currys PC World: 在这个复活节,请善待自己
Currys PC World: Treat yourself this Easter
nEO_IMG_currys-pc-world-treat-yourself-this-easter-print-370223-adeevee

nEO_IMG_currys-pc-world-treat-yourself-this-easter-print-370224-adeevee

nEO_IMG_currys-pc-world-treat-yourself-this-easter-print-370225-adeevee

nEO_IMG_volkswagen-volkswagen-up-women-corporate-parents-wind-print-370176-adeevee

大众:女性、商务、父母、风
Volkswagen Up!: Women, Corporate, Parents, Wind
nEO_IMG_volkswagen-volkswagen-up-women-corporate-parents-wind-print-370173-adeevee

nEO_IMG_volkswagen-volkswagen-up-women-corporate-parents-wind-print-370174-adeevee

nEO_IMG_volkswagen-volkswagen-up-women-corporate-parents-wind-print-370175-adeevee

nEO_IMG_volkswagen-volkswagen-up-women-corporate-parents-wind-print-370176-adeevee

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20150421 每日广告行业观察:你的品牌要追热点吗?

行业门户

guardian

“一个人的死亡是一个悲剧; 数百万人的死亡是一个数据”
“The death of one man is a tragedy;the death of millions is a statistic”
如何成为 YouTube 大V:来自 Luzu 的七个秘诀
How to become a YouTube star: seven tips from Luzu
BuzzFeed 将短视频看作是电视节目和电影的跳板
BuzzFeed sees short-form videos as springboard to TV shows and films

adweek

欧洲是如何扼杀谷歌,Facebook的广告业务的?
Here’s How Europe Is Stifling the Ad Business for Google, Facebook and Others
报告:哪款营销工具有43%的选入率?
What Marketing Tool Has a 43% Opt-in Rate and Widespread Adoption?
这里是2015年的计划表,将带来数十亿美元的广告业务
Here’s the 2015 schedule that will bring in billions in advertising business

adage

雪佛兰居然印刷数字视频广告(是的,你没有看错)
Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)
女权主义的广告都会授权给女性董事来 run 吗?
Have Girl-Powered Ads Empowered Female Directors?

damndigital

你的品牌要追热点吗?
文案的终极境界,就是没有文案
麦当劳60岁生日!扁平化极简的包装及品牌设计为小伙伴带来快乐
《广告狂人》Don Draper有过多少个情人?

nofashion

欧美市场推动Burberry博柏利下半年销售上涨9.6% 计划调价刺激销售
亚洲弱势尽显 LVMH时装皮具部门一季度仅增1%逊预期 尚无计划协调定价
Debenhams 上半年有所恢复 股价大涨
六福集团四季度同店销售暴跌20%

madisonboom

看手机 APP 大数据如何解析中国女性汽车消费者
【案例】麦当劳蜀黍跨界啪啪啪,这其中究竟发生了神马?
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Blogger:

sethgodin

我是反商业主义者,你可以也是
I am ‘anti-business’, you might be too

adeevee

标致技术支持:错误
Peugeot Technical Support: Wrong place
nEO_IMG_peugeot-technical-support-wrong-place-print-370231-adeevee

nEO_IMG_peugeot-technical-support-wrong-place-print-370232-adeevee

nEO_IMG_peugeot-technical-support-wrong-place-print-370233-adeevee

Viking iMow 除草机:歌剧,飞机
Viking iMow: Opera, Plane
nEO_IMG_viking-viking-imow-opera-plane-print-370203-adeevee

nEO_IMG_viking-viking-imow-opera-plane-print-370204-adeevee

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20150420 每日广告行业观察:《广告狂人》十大经典广告案例

行业门户

guardian

美国大选启示:利用好社交媒体新工具
With social media charities can win the digital general election
FB 隐私侵犯遭集体诉讼:2.5万名奥地利用户索赔1250万欧元
Class action privacy lawsuit filed against Facebook in Austria
数据:政客们收到了哪些 emojis?
What emojis do people tweet at Nigel Farage?

adweek

吉列创新广告:钢铁侠,绿巨人,美国队长,雷神剃须刀
Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors
希拉里竞选 Logo 真的像网友吐槽的那么没诚意吗?
Is Hillary Clinton’s Campaign Logo as Bad as Everyone Is Saying?

adage

市场营销人员:欢迎来到视频革命!
Welcome to the Video Revolution
里兹重现原始大萧条时期的定位
Ritz Revives Original Depression-Era Positioning

damndigital

设计圈里有怪兽出没,你最怕哪一只?
《广告狂人》十大经典广告案例
一位高三女生写的文案,“食物派诗人”,广告界欢迎你
下辈子不当设计师 —— 工业设计大师迪特•拉姆斯
各品牌官微清明创意文案大集合

nofashion

纽约时装周正式搬离 Lincoln Center 林肯中心
Givaudan 奇华顿一季度收入微增0.4%
银泰商业一季度销售额上涨5.3% 杭州武林店持续低迷

madisonboom

166亿美元,诺基亚将阿尔卡特朗讯收入囊中
老外看微信:To 约 or not to 约,这是 question!
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Blogger:

sethgodin

何不?
Why not?

adeevee

保时捷911涡轮:40年
Porsche 911 Turbo: 40 years
nEO_IMG_porsche-911-turbo-40-years-print-370234-adeevee

nEO_IMG_porsche-911-turbo-40-years-print-370235-adeevee

nEO_IMG_porsche-911-turbo-40-years-print-370236-adeevee

国际特赦组织:家,酒吧,车厢
Amnesty International: Home, Bar, Trunk
nEO_IMG_amnesty-international-home-bar-trunk-print-370218-adeevee

nEO_IMG_amnesty-international-home-bar-trunk-print-370219-adeevee

nEO_IMG_amnesty-international-home-bar-trunk-print-370217-adeevee

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