20150601 每日广告行业观察:谷歌虚拟现实纸板设备更新 支持Android和iOS

行业门户

guardian

如何将初创文化融入客户代理关系?
How to infuse startup culture into the client-agency relationship
品牌可以改变个性?心理学有答案
Can brands change their personality? Psychology has the answer
机器人不会粉碎我们的创造力,他们会加强它
Robots won’t smash our creativity, they’ll enhance it

adweek

谷歌虚拟现实纸板设备更新 支持Android和iOS
Here’s What Marketers Need to Know About Google’s Mobile Upgrades
阳狮集团董事长 Maurice Levy 去年收入仅为300万美元
Publicis Chief Maurice Lévy Earned a Mere $3 Million Last Year
你能说出这些受欢迎的广告背后的代理机构吗?
Quiz: Can You Name the Agencies Behind These Popular Ads?
2015“互联网女皇”报告:解密互联网新机会
These Are the Digital Trends ,Everyone in Tech and Advertising Needs to Know
史密森尼留给后人的12个现代科技设备
12 Modern Tech Devices the Smithsonian Is Saving for Posterity

damndigital

SEO 和 SEM 之间的区别和优劣势有哪些?
我是怎样卖掉这个创意的?
Tiffany:你,愿意吗?微信活动
文案的杀伤力,3个让你飙泪的泰国广告!

nofashion

UGG助母公司 Deckers 四季度扭亏为盈
迪生创建全年亏损1.1亿港元 对香港零售市场悲观
Moschino Cheap & Chic 更名 Boutique Moschino 放弃男装专注女装

madisonboom

盘点十大“年轻爱逗比”广告
范冰冰担任联想全线产品中国区代言人
————————————————
Blogger:

sethgodin

是否满足了你的需求…
Is it meeting your needs…

adeevee

酒精中毒:帮助
Alcoholic Anonymous: Help
nEO_IMG_alcoholic-anonymous-help-outdoor-print-371796-adeevee

nEO_IMG_alcoholic-anonymous-help-outdoor-print-371797-adeevee

nEO_IMG_alcoholic-anonymous-help-outdoor-print-371798-adeevee

nEO_IMG_alcoholic-anonymous-help-outdoor-print-371799-adeevee

nEO_IMG_alcoholic-anonymous-help-outdoor-print-371800-adeevee

nEO_IMG_alcoholic-anonymous-help-outdoor-print-371801-adeevee

3 m Scotch-Brite 百洁布:根源
3M Scotch-Brite Heavy Duty Scrub Sponge: Roots
nEO_IMG_3m-scotch-brite-heavy-duty-scrub-sponge-roots-outdoor-print3-371644-adeevee

nEO_IMG_3m-scotch-brite-heavy-duty-scrub-sponge-roots-outdoor-print3-371643-adeevee

—————

20150528 每日广告行业观察:苹果超越谷歌登 BrandZ 全球最具价值品牌百强榜榜首

行业门户

guardian

法国奢饰品集团 LVMH 洽谈收购《巴黎人报》
France’s richest man in talks to buy Paris newspaper
删帖风波刚过 Buzzfeed 宣布计划 IPO
Stockbait? BuzzFeed announces IPO as clicks and videos keep public hooked
英超市巨头TESCO将砍掉30%商品 才能扭转颓势
Tesco relegated from premier league of global brands after nightmare year

adage

互联网女皇 Mary Meeker 发布了2015年互联网趋势报告
The Nine Slides That Matter From Mary Meeker’s State of the Internet
苹果超越谷歌登 BrandZ 全球最具价值品牌百强榜榜首
Apple Beats Google For Top Spot in Global Brand Ranking
未来的营销者更重视社会化媒体营销,尤其是视觉营销
As Social Media Gets More Visual, It’s Gotten More Invisible to Marketers

damndigital

原来,蔡康永还是主持界的文案
世界各国的极简邮票设计——英国设计师 Duane Dalton
关于讲故事,Pixar皮克斯的22条讲故事的准则

nofashion

Movado 一季度利润减半逊预期 毛利率大跌
北美轻奢衰退较预期严重 Michael Kors四季度增速创新低 股价重挫23%
L’Oréal 欧莱雅宣布进口中国产品降价

madisonboom

案例分享 | 西门子家电引爆五一“脑“动节
丰田找来了真木阳子,坐在你的副驾驶
————————————————
Blogger:

sethgodin

促销是为了什么?(48小时)
What is a sale for? (48 hours)

adeevee

培乐多彩泥玩具:校车、潜艇、坦克
Play-Doh Toys: Schoolbus, Submarine, Tank
Avisos Playdoh Alta

Avisos Playdoh Alta

Avisos Playdoh Alta

Omsan物流:更接近世界
Omsan Logistics: The world is closer with Omsan
nEO_IMG_omsan-logistics-the-world-is-closer-with-omsan-print-370962-adeevee

nEO_IMG_omsan-logistics-the-world-is-closer-with-omsan-print-370963-adeevee

nEO_IMG_omsan-logistics-the-world-is-closer-with-omsan-print-370964-adeevee

—————

20150527 每日广告行业观察:如何根据不同的市场进行产品定位?

行业门户

guardian

如何根据不同的市场进行产品定位?
How can I target my product at different markets and retailers?
八支广告打破「性别刻板印象」
Eight ads that shatter tired gender stereotypes
美国著名科技新闻类网站 Gigaom 宣布8月15日重新上线
Gigaom tech news site to relaunch in August

adweek

当 Agency 并购失败时会发生什么?
What Happens When Agency Mergers and Acquisitions Disappoint?
本周的必备:给懒惰的狗主人一份完美的解决方案
This Week’s Must-Haves: a Perfect Solution for the Lazy Dog Owner
10 份有趣及有用的数字营销统计数据
10 Useful and Entertaining Digital Marketing Stats From the Last Week

adage

CONVERSE RUBBER TRACKS 橡胶制造音乐计划走向全球
Converse Goes Global With its Rubber Tracks Music Initiative
The Onion 如何吸引用户阅读广告内容:取笑它
How The Onion Gets People to Read Sponsored Content: Make Fun of It
论广告可见度对品牌的重要性
Brands to Publishers: Let Us Check Your Viewability Rates or We’ll Stop Buying Ads

damndigital

客户常说的“互动性不够强”是什么意思?
16个值得一看的交互体验趋势
环保创意,废品与涂鸦的完美结合——艺术家 Artur Bordalo
如何设计一张高品位高水准海报?
聊聊韩国首尔的6家咖啡店,卖咖啡背后巨大的粉丝经济

nofashion

LVMH 洽购法国报章《Le Parisien》
护肤品关税下调连锁反应 聚美优品股价暴跌14% 回应称市场误解 对公司根本没影响
百丽全年净利增8.5% 运动业务强势

madisonboom

【榜单】The Holmes Report: 2015全球20大公关代理商
看了会让你犯困的咖啡广告

————————————————
Blogger:

sethgodin

自由度
Degrees of freedom

adeevee

可口可乐轮廓瓶:生日歌
Coca-Cola Contour Bottle: Birthday Song
nEO_IMG_coca-cola-contour-bottle-birthday-song-media-372245-adeevee

Tronex 电池
Tronex Battery: Fin del camino
tronex final

tronex final

tronex final

—————

20150526 每日广告行业观察:《广告狂人》中的5支经典案例

行业门户

guardian

《广告狂人》中的5支经典案例
Mad Men’s top five pitches re-imagined for today’s world
微信广告技术的变革:6件值得我们学习的事情
The evolution of ad tech webchat: six things we learned
新维他麦广告
The new Weetabix on the Go advert

adweek

如果你只能选一个,你会雇用 Don, Peggy 还是 Joan?
If You Could Pick Only One, Would You Hire Don, Peggy or Joan?
你的世界里,最重要的人
The Most Important People in Your World
美研究:四分之一在线视频广告由机器人“观看”
Not All Bots Are Trying to Rip Off Digital Advertisers

adage

强生公司26亿美元召集全球媒介业务比稿
J&J Puts $2.6 Billion Global Media Account in Review
食品安全问题导致的品牌信任危机
Big Food’s Big Problem: Consumers Don’t Trust Brands
索尼公司即将启动全球媒介比稿
Sony Kicks Off Global Media Agency Review

damndigital

回顾28句经典台词,《广告狂人》让广告人为之发狂!
奥美总监 TED 幽默演讲:一位“天真”广告人的价值观
一位用户写给 Apple Watch 的分手信

nofashion

历峰集团全年净利倒退 36% 批发商坐等降价
利丰流失沃尔玛、Kate Spade 等大客户 工厂直采渐成趋势
Bain 贝恩:全球奢侈品市场2015年最多增长4% 汇率、旅游为主宰因素

madisonboom

宝洁出售旗下奢侈护发品牌 Frédéric Fekkai
四家代理商争夺奔驰中国媒介业务
————————————————
Blogger:

sethgodin

我们都是社会企业家
We are all social entrepreneurs

adeevee

飞利浦熨斗:即时关闭
Insinuante Store Philips Walita: Instant Turn Off
nEO_IMG_insinuante-store-philips-walita-instant-turn-off-print-372254-adeevee

nEO_IMG_insinuante-store-philips-walita-instant-turn-off-print-372255-adeevee

nEO_IMG_insinuante-store-philips-walita-instant-turn-off-print-372256-adeevee

Romerquelle:性感
Römerquelle: Water made sensuality
nEO_IMG_romerquelle-romerquelle-water-made-sensuality-print-372250-adeevee

nEO_IMG_romerquelle-romerquelle-water-made-sensuality-print-372251-adeevee

nEO_IMG_romerquelle-romerquelle-water-made-sensuality-print-372252-adeevee
—————

20150525 每日广告行业观察 – H5+时代:如何做一个有温度的H5?

行业门户

guardian

将你的商业博客打造成销售机器的三大技巧
Turn your business blog into a sales machine with these tips
研究发现,女孩喜欢数字媒体阅读,而男孩喜欢印刷阅读
Girls like digital media while boys prefer print, finds study on reading habits

adweek

Mondelez 押注电子商务自动化程序购买
Mondelez Bets Big on E-Commerce With Shoppable Ads and ‘Buy Now’ Buttons
无线运营商真的会扼杀移动广告吗,还是只是虚张声势?
Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?
分析称“Windows 10 将是最后一个 Windows”提法只是营销需求
Here’s What Microsoft Absolutely Must Accomplish in Marketing Windows 10

adage

新营销人员的视频指南:来自社交的美丽
New Marketer’s Playbook Video: The Beauty of Social
音乐流媒体服务商 Spotify 增加视频功能
Spotify Adds Streaming Video, Other Services Built Around Listener Data

damndigital

说品牌: 一场只有路易威登才懂的旅行
H5+时代:如何做一个有温度的H5?
10张图告诉你宫崎骏经典动画中的配色
在这个标题党横行的时代,如何保持优质的内容和纯净的环境?

nofashion

研究报告:上海冷如“冰箱” 东京成为2014年最热零售市场
马莎百货四年来首次实现盈利增长
奢侈品电商洗牌之年:传Matchesfashion.com聘大摩2亿英镑出售 创始人Tom Chapman否认

madisonboom

程序化购买+户外 开启营销新纪元
GEO发布:2015 P2P人群洞察报告
————————————————
Blogger:

sethgodin

你不知道Lefsetz吗?
You don’t know Lefsetz?

adeevee

大众原装 : 像手套一样合适
Volkswagen Original Parts: Fits Like a Glove
nEO_IMG_volkswagen-original-parts-fits-like-a-glove-outdoor-print-372273-adeevee

nEO_IMG_volkswagen-original-parts-fits-like-a-glove-outdoor-print-372274-adeevee

企鹅的口袋书:你的口袋里的好故事
Penguin Pockets Books: Great stories in your pocket
nEO_IMG_penguin-pockets-books-great-stories-in-your-pocket-print-372293-adeevee

nEO_IMG_penguin-pockets-books-great-stories-in-your-pocket-print-372294-adeevee

nEO_IMG_penguin-pockets-books-great-stories-in-your-pocket-print-372292-adeevee

—————

20150521 每日广告行业观察 – 十年 YouTube:它的前世今生

行业门户

guardian

十年 YouTube:它的前世今生
From elephants to dancing babies: YouTube’s evolution at 10
为什么我更推崇选择限制化
Why I choose to have less choice
我们的文学品味透露了太多的价值观
You might not think you’re sexist – until you take a look at your bookshelf

adweek

为什么食品饮料行业巨头们都在缩小他们的产品?
Food and beverage giants are shrinking their offerings.
代理公司如何制裁那些未经批准就发布广告的创意人员?
How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads
Krazy Glue 超能胶水的故事(以及它如何联系到生活)
The Sticky Story of Krazy Glue (and How It Holds Our Lives Together)
为何他选择放弃博士学位,决心成为一名营销人?
Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers’ Real-World Challenges

adage

麦当劳 Daily lovin reminder 系列广告在31天内将在25不同电视节目上播出
Why McDonald’s Is Airing 25 Different Spots Over 31 Days
你的牙刷也是你的牙医
Your Toothbrush Data Will Get You a Deal at the Dentist (Depending)
人脸识别功能帮忙营销人员评估消费者对广告的实际反应
Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads

damndigital

50位创意界名人的铅笔展,从铅笔探索创作的秘密
一个牛逼的公司,应该以“秀加班”为耻
25招教你设计海报
希拉里的竞选Logo沸腾了,解读营销背后的故事

nofashion

京东气势如虹 Luxottica、Sephora丝芙兰强势入驻 选择京东因为看中其打假
Ascena 21.6 亿美元并购Ann Inc.
Esprit 再发盈警 大行继续看淡

madisonboom

夜色凡尔赛,蕾哈娜出演迪奥年度性感大作
今年夏天可口可乐要玩“台词瓶”
————————————————
Blogger:

sethgodin

政客,爱国人士和政治家
Politicians, patriots and statesmen

adeevee

可口可乐餐:汉堡,热狗,寿司
Coca-Cola Meals: Burger, Hot-dog, Sushi
nEO_IMG_coca-cola-meals-burger-hot-dog-sushi-design-371779-adeevee

nEO_IMG_coca-cola-meals-burger-hot-dog-sushi-design-371780-adeevee

nEO_IMG_coca-cola-meals-burger-hot-dog-sushi-design-371781-adeevee

绿色和平组织:阴阳
Greenpeace: Yin Yang
15- newspaper

15- newspaper

15- newspaper

—————

20150520 每日广告行业观察:一个专业公关的工作指南

行业门户

guardian

大选:公关们的噩梦?
General election: the PR’s nightmare?
你在沉迷于 Candy Crush 吗?市场营销需要你!
Addicted to Candy Crush Saga? Marketing needs you
Purrfect 10:YouTube 十年中最受欢迎的猫
Purrfect 10: the most popular cats from YouTube’s first decade
一个专业公关的工作指南
An expert guide to getting a job in PR

adweek

广告行业如何再次找回真正的创造性和有效性?
How the Ad Industry Can Be Truly Inventive (and Effective) Again
尼尔森:四成美国家庭包月付费网络视频
Infographic: Exclusive Look Inside Nielsen Ratings Shows Who’s Watching and When TV time-shifting and lift from C3 to C7
盘点今年 Upfronts 十大最令人难忘的时刻
The 10 Most Memorable Moments From This Year’s Upfronts

adage

向伟大的剧作致敬:《广告狂人》的终结
See Brands and Ad Agencies Live-Tweet the End of ‘Mad Men’
本周广告创意 Top 5
Creativity Top 5: Best Brand Ideas of the Week

damndigital

你以为你以为的公开课就是你以为的内容营销?
20张环保街头涂鸦艺术
没有天赋,你也可以成为一个好的营销人!
答案:”追热点”在营销中起到什么作用?
解析微信朋友圈信息流广告效果

nofashion

Adidas 阿迪达斯年轻品牌NEO欲走快时尚路线
H&M 合作 Balmain
Aeffe 一季度净利增47% 中国表现优异

madisonboom

日清杯面广告:斋藤工化身“蔬菜头”农夫
————————————————
Blogger:

sethgodin

你为什么要这样说?
Why do you do it this way?

adeevee

可口可乐:芭蕾舞
Coca-Cola Light: Ballet
nEO_IMG_coca-cola-light-ballet-design-print-371782-adeevee

安博士医疗中心:更牢固的头盔
Dr. Rhomberg Medical Centre: Better with a helmet
nEO_IMG_dr-rhomberg-medical-centre-better-with-a-helmet-outdoor-print-371813-adeevee

nEO_IMG_dr-rhomberg-medical-centre-better-with-a-helmet-outdoor-print-371814-adeevee

nEO_IMG_dr-rhomberg-medical-centre-better-with-a-helmet-outdoor-print-371815-adeevee

—————

20150519 每日广告行业观察:Facebook 携手9家媒体推出新闻“即时文章”

行业门户

guardian

Facebook 携手9家媒体推出新闻“即时文章”
Facebook Instant Articles: BBC News and Guardian sign up to initiative
我们认为我们可以 tweet 出一个社会主义的天堂,选举改变了这一切
We thought we could tweet our way to a socialist paradise. The election changed that

adweek

Google 与雀巢合作推出 YouTube 版 KitKat
KitKat Changes Its Name to ‘YouTube Break’ on 600,000 Candy Wrappers
这些令人毛骨悚然的广告把英国观众吓坏了
These Creepy Ads for Synthetic Humans Have Britain All Freaked Out
迈阿密广告学校将让你知道广告事业多么地光荣又愚蠢
Miami Ad School Shows You Just How Gloriously Stupid an Advertising Career Can Be

adage

梅西百货梅全渠道变革,拥抱这个数字世界
Macy’s Embraces a ‘Digical’ World
大数据支撑精准广告 – 营销
Behind All Good Ad-Tech Is Data — and Verizon, AOL Have Lots of It
媒体行业最新最热的工作:平台编辑
Media’s Latest In-Demand Job: Platforms Editor

damndigital

广告营销加唱歌跳舞,到底有没有搞头?
追实时热点,是否是社会化媒体营销的伪科学?
前实力传播亚太区 CEO Phil Talbot 加入 Axis 成为合伙人
一场神秘创意“艺术展”,空降魔都

nofashion

Salvatore Ferragamo 一季度疲软 亚太区零增长
Moncler 遭大股东 Eurazeo 减持 股价挫3.2%
Ralph Lauren 四季度盈利跌19%
IWC 推出智能手表 可穿戴领域继续火热

madisonboom

梅西出演三星版的“复仇者联盟”
陌陌这次学乖了,先和原作者沟通再发布广告
————————————————
Blogger:

sethgodin

不完美的替代品
Imperfect substitutes

adeevee

士力架:饥饿会犯错
Snickers: Hungry mistakes
nEO_IMG_snickers-hungry-mistakes-outdoor-371821-adeevee

nEO_IMG_snickers-hungry-mistakes-outdoor-371822-adeevee

nEO_IMG_snickers-hungry-mistakes-outdoor-371823-adeevee

nEO_IMG_snickers-hungry-mistakes-outdoor-371824-adeevee

nEO_IMG_snickers-hungry-mistakes-outdoor-371825-adeevee

nEO_IMG_snickers-hungry-mistakes-outdoor-371826-adeevee

Dulces Anáhuac Chipikona: 鲨鱼,公牛,僵尸
Dulces Anáhuac Chipikona: Sharks, Bulls, Zombies
nEO_IMG_dulces-anahuac-chipikona-sharks-bulls-zombies-outdoor-371773-adeevee

nEO_IMG_dulces-anahuac-chipikona-sharks-bulls-zombies-outdoor-371794-adeevee

nEO_IMG_dulces-anahuac-chipikona-sharks-bulls-zombies-outdoor-371795-adeevee

—————

20150518 每日广告行业观察:《纽约时报》“寄生” Facebook ,黑客式营销功不可没

行业门户

guardian

企业营销:他们不仅仅是客户
We’re more than mere consumers, and business should remember that
Coca-Cola 可口可乐最新广告 – 人与狗
Coca-Cola’s latest advert is a Disney-inspired shaggy dog story
快餐营销人员发现男孩比女孩更容易爱垃圾食品
Junk food marketers find boys more susceptible than girls, survey shows

adweek

《纽约时报》“寄生” Facebook ,黑客式营销功不可没
The New York Times’ Facebook Deal May Prove to Be ‘Growth Hacking’ at Its Best
随着 Facebook 即时文章推出,出版商将社交放首位
With Facebook’s Instant Articles, Publishers Contemplate a Social-First World

adage

B2D是什么?Business To Developer
Best Practices: What Brands Need to Know about Business-to-Developer Marketing
真正的“广告狂人”日记:大卫(奥美)
The Real ‘Mad Men’ Diaries: David Ogilvy
行业变化正在推动营销巨头对媒体机构的审查
It’s Not Just Cyclical: Industry Change Is Driving Marketing Giants to Review Media Agencies

damndigital

未来最成功的技术公司将会是设计公司?
#苍白体#广告占领人民日报
一张图让你秒懂这些疾病!—— AISEI 杂志封面欣赏
一组资深广告人的聊天表情

nofashion

香港珠宝商现关店潮 周大福六福短期看淡零售市场
噩耗: 全球买手店行业濒临死亡 电商收购Browns
时尚圈再次被批没文化太可怕

madisonboom

英国第四频道为节目推出人工私人管家
一夜之间,德黑兰变成了没有广告牌的城市

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Blogger:

sethgodin


Toasted

adeevee

IFAW 非政府组织:3D 打印机
IFAW NGO: 3D Printer
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nEO_IMG_ifaw-ngo-3d-printer-print-371849-adeevee

Zyrtec:飞盘,窗口,皮带
Zyrtec: Frisbee,Window, Leash
Zyrtec Cannes REV

Zyrtec Cannes REV

Zyrtec Cannes REV

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20150514 每日广告行业观察:可口可乐昵称瓶新玩法,在墨西哥推出“盲文瓶

行业门户

guardian

盘点六类公关客户的个性以及处理的最佳方式
Six types of PR client personalities and the best ways to handle them
流媒体音乐龙头 Spotify 去年业绩:收入飙74%仍蚀4亿4千万
Spotify financial results show struggle to make streaming music profitable
Meerkat 和 Periscope 的手机视频直播龙虎斗
What do Periscope and Meerkat mean for broadcasting copyright?
广告:去你的!为什么慈善机构给我们比中指?
Up yours! Why charities keep giving us the finger

adweek

信息图表:为什么富人越来越少购买奢侈品?
Infographic: Why Rich Boys Are Buying Fewer Toys
随着麦当劳和塔可钟的早餐战役,更多的品牌加入战斗
As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

adage

可口可乐昵称瓶新玩法,在墨西哥推出“盲文瓶
Coca-Cola’s ‘Share a Coke’ Cans Are Now in Braille
互联网周,你准备好了吗?
Are You Ready for Internet Week?
130年的工业企业是如何接受社交、移动平台的?
How a 130-Year-Old Industrial Company Is Embracing Social, Mobile

damndigital

PS 技巧:缩时 90 秒速看 6 小时人像后制过程
韩国3M:求婚大作战 被便条贴求婚是一种怎样的感动?…
如果你的创造力快枯竭了怎么办?
设计师的忏悔,一组海报告诉你设计师的另一面
如果你有一个改变世界的idea?—— 送你5碗鸡汤和5瓢冷水

madisonboom

腾讯调整架构,收回微信广告业务
【案例分享】GO PLAYER,最具挑战力的能量饮料
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Blogger:

sethgodin

一种新的前进方式
A new way to move forward

adeevee

布宜诺斯艾利斯市:永远都不要停止骑行
City of Buenos Aires: Never stop riding
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nEO_IMG_city-of-buenos-aires-never-stop-riding-print-370779-adeevee

nEO_IMG_city-of-buenos-aires-never-stop-riding-print-370780-adeevee

Alluflon Moneta 不沾锅:鸡,猪
Alluflon Moneta Anti-Stick Pan: Chicken, Pig
nEO_IMG_alluflon-moneta-anti-stick-pan-chicken-pig-print-370747-adeevee

nEO_IMG_alluflon-moneta-anti-stick-pan-chicken-pig-print-370749-adeevee

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