20150930 每日广告行业观察:YouTube 八月最值得看的10支广告

行业门户

guardian

不要喂食广告巨魔
Don’t feed the advertising trolls
广告之简单与不简单
Advertising, a trivial career for serious people?
当报纸们都走到了一起,伟大的事情就会发生
Great things can happen when newspapers stop hating each other
塞雷娜·威廉姆斯-佳得乐广告:无与伦比
Serena Williams steps back in time for Gatorade advert

adweek

营销的未来不会是既成事实
The Future of Marketing Is Not a Fait Accompli
DDB 全球名誉主席 Keith Reinhard 获克莱奥终身成就奖
Keith Reinhard to Receive Clio Lifetime Achievement Award
YouTube 八月最值得看的10支广告
The 10 Most Watched Ads on YouTube in August
世界级制作机构 Endemol 公司将推出自己的视频中心
Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan

damndigital

十封写给“爱”的情书 — Tiffany「我看蒂芙尼的爱」文案系列
严冬将至:2015年Html5行业生存报告(上)
iPhone 优秀广告合集
带你进入宫崎骏的童话世界,读那些暖心的文案

nofashion

Valentino华伦天奴上半年销售激增59% 全年有望突破10亿欧元 无意收购Missoni米索尼
合作Hermès爱马仕 Apple Watch仍拒绝透露任何销售数据
I.T财务总裁辞职 称与董事会无分歧 或因人民币存款贬值令公司损失6000万港元有关

madisonboom

数字环境下的创意秘诀 —E-link台北动脑青训营访谈札记
当喵星人进军广告圈,铲屎官还有活路吗?
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Blogger:

sethgodin

思想进展
How idea adoption works–The Idea Progression

adeevee

Pepto-Bismol:甜蜜的复仇
Pepto-Bismol: Sweet revenge
nEO_IMG_pepto-bismol-sweet-revenge-print-375368-adeevee

nEO_IMG_pepto-bismol-sweet-revenge-print-375369-adeevee

nEO_IMG_pepto-bismol-sweet-revenge-print-375379-adeevee

比萨店奥利维亚:最好的交汇点
Pizzería Olivia: The best meeting point
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20150923 每日广告行业观察:营销人都是怎么「讲故事」的?

行业门户

guardian

品牌与社交媒体:消费者在想什么
Brands and social media: what consumers think
关于品牌在人类未来世界的设想
The future of brands in a post-human world
昆虫冰淇淋吗?体验营销体验式营销能否让消费者买单?
Insect ice-cream? Experiential marketing just got tasty
营销人都是怎么「讲故事」的?
Harness the power of storytelling to appeal to new customers

adweek

为什么越来越多的年轻一代会选择网上购物
Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics
Facebook 希望成为小型企业营销推广的首选
Facebook wants to be the No. 1 priority for small businesses.
展望未来,捷豹希望被看作是一个可以实现的奢侈品牌。
Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price
信息图:NFL超级球迷在这个赛季的计划
Infographic: How NFL Super Fans Plan to Take in the Season

damndigital

一堂广告营销人必学的“数据挖掘”课
谷歌才是追热点之王
3分钟看遍100年女性情趣睡衣的变迁史!
海外移动案例合集:序列帧、社交平台、浸入体验,总之不是微信H5

nofashion

Tiffany蒂芙尼起诉Costco好市多售假胜诉
Uniqlo进军第5个欧洲市场比利时
L Brands 8月继续领跑同行 同店销售增6%远胜预期

madisonboom

Instagram 开始在全球范围内卖广告了
iPhone 6S 电视广告片出街
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Blogger:

sethgodin

三个营销转变
Three changes in marketing

adeevee

5giay.vn: 车,猫,椅子,花瓶
5giay.vn: Car, Cat, Chair, Vase
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nEO_IMG_5giayvn-car-cat-chair-vase-print-375556-adeevee

nEO_IMG_5giayvn-car-cat-chair-vase-print-375555-adeevee

nEO_IMG_5giayvn-car-cat-chair-vase-print-375554-adeevee

Ayo 健身俱乐部:吸烟的风险
Ayo Fitness Club: Smoking risks the most valuable things you have
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20150916 每日广告行业观察:实质重于形式:品牌们如何发现最新流行趋势?

行业门户

guardian

实质重于形式:品牌们如何发现最新流行趋势?
Substance over style: how can brands capitalise on new found fashion trends?
广告未来的四个关键词
The four keys to future advertising success
五个最佳品牌 Straplines 以及其背后的故事
Five of the best company straplines and the stories behind them
英国麦当劳公司推出 YouTube 青年频道
McDonald’s hires YouTube stars to launch youth channel

adweek

苹果 iOS9 支持第三方拦截广告 Adblock推iOS浏览器
Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads
为什么数据和创造力的结合是提提高品牌价值的关键
Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines
Nike 韩国新广告:”Play Loud” !
Nike’s New Ad Discourages Budding Athletes, Who Won’t Make It Anyway
Big Lots 新广告:“Have You Ever”?
Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

damndigital

到底该不该再继续做social?
GIF动画 | 40个加载页面设计,让等待成为一种享受
因为招生海报太猎奇太大胆,日本的「黑鲔鱼大学」忽然火了
【腾讯/阿里/百度】BAT人才体系的职位级别、薪酬、和晋升标准大全

nofashion

Marks & Spencer马莎百货M&S表示中国市场仍是集团国际焦点 但会接受现实放低预期
Macy’s梅西百货推进新一轮关店 最多结束40分店 假日季引进 Best Buy 促客流
Tesco 乐购42亿英镑出售南韩业务 或逐步退出国际市场

madisonboom

迪奥推新香,德普叔满身骚气而来
薛雯漪:命运本身,才是最生动的大数据
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Blogger:

sethgodin

哪一部分你不同意?
Which part do you disagree with?

adeevee

乐扣乐扣:100%密封
Estra Lock&Lock: 100% hermetic
nEO_IMG_estra-locklock-100-hermetic-print-375314-adeevee

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nEO_IMG_estra-locklock-100-hermetic-print-375311-adeevee

吉普:牧马人,叛徒,切诺基
Jeep: Wrangler, Renegade, Cherokee
nEO_IMG_jeep-wrangler-renegade-cherokee-print-375117-adeevee

nEO_IMG_jeep-wrangler-renegade-cherokee-print-375116-adeevee

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20150906 每日广告行业观察:Facebook推出虚拟机器人助手「M」,挑战苹果Siri和Google Now

行业门户

guardian

Facebook推出虚拟机器人助手「M」,挑战苹果Siri和Google Now
Facebook M virtual assistant will compete with Siri and Google Now
WPP 集团苏铭天爵士(Sir Martin Sorrell)看好中国前景尽管销售放缓
WPP’s Sir Martin Sorrell bullish about China prospects despite sales slowdown
人们为何这么迷恋自拍杆?对上帝角度的向往
Selfie sticks should be banned for massaging our self-obsession
自动播放枪手枪杀记者画面 Facebook 引发用户抱怨
Facebook and Twitter users complain over Virginia shooting videos autoplay

adweek

我们每天都在用创意解决问题
We use creativity to solve problems every day.
像’LittleThings’这样的新闻创业公司是正努力解决广告可视性问题
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Bloodvertising 如何成为今天最发肉体化的趋势?
How Bloodvertising Became One of Today’s Most Visceral Trends
汉堡王想与麦当劳合体一天 拟推出 “麦皇堡”
Burger King Wants to Create a ‘McWhopper,’ but McDonald’s Isn’t Biting

damndigital

广告宣传口号Slogan写作的7大手法
​阅兵期间怎么打广告?
文案丨一个卖萌的“家电派诗人”,一个”屁”都被写出萌哒哒的诗意
书籍推荐:学文案,应该看什么书?
“性冷淡风”全面入侵我们的生活,为什么会这么红?

nofashion

寺库网联姻美美力诚开跑最后10公里 或成奢侈品电商业最后赢家
传百丽集团同名品牌撤出香港 7间店已全部关闭
Forever 21增长放缓 寻求1.5亿美元贷款

madisonboom

专访 | 阿里妈妈CMO珍如:迈入真人营销时代
玩转情感营销:一只逗比打印机的成精之路
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Blogger:

sethgodin

鄙视是会传染的
Contempt is contagious

adeevee

Savyolovsky 零售中心:讨价还价
Savyolovsky Retail Centre: Haggle
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Livrarias Curitiba:加拉格尔,科波拉,斯蒂芬·金
Livrarias Curitiba: Gallagher, Coppola, Stephen King
nEO_IMG_livrarias-curitiba-gallagher-coppola-stephen-king-print-375322-adeevee

nEO_IMG_livrarias-curitiba-gallagher-coppola-stephen-king-print-375321-adeevee

nEO_IMG_livrarias-curitiba-gallagher-coppola-stephen-king-print-375320-adeevee

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20150902 每日广告行业观察:Discovery 投身虚拟现实,推出 Discovery VR 应用

行业门户

guardian

运用数字技术吸引消费者购物的3个方法
Three tips for using digital technology to woo customers
入门指南:如何让 Twitter 为商业所用
Twitter tips and tricks: a beginner’s guide for small business
数据,技术和创意:营销人员的新机遇
Data, technology and creativity: new opportunities for marketers – live Q&A
PaddyPower 与 BetfairGroup 80 亿美元达成合并
Paddy Power and Betfair merger may mean more offensive adverts to come

adweek

BuzzFeed 合作全球最大传播集团 WPP
Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other
代理如何打破所有规则,让品牌成为一种生活方式
How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars
Discovery 投身虚拟现实,推出 Discovery VR 应用
Embracing the ‘Future,’ Discovery Goes All-In on Virtual Reality
每日广告:这则令人难以置信的侦察广告教会你如何救人一命
Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

damndigital

看国外同行如何玩转移动网站【案例合集】
「知乎」自媒体被抄袭还申诉无门是一种怎样的体验?
时趣小栗旬回应奥美创意总监:我们做social为什么那么开心
微信运营危机和出路:订阅号已死,占领朋友圈才是赢家
日清日本案例精选:任何食物都值得尊敬,即使是一碗泡面

nofashion

Jimmy Choo 上半年销售增长放缓
香港零售业或迎来裁员潮 硬奢跌至谷底 开始轮到服饰百货
法国品牌Sandro、Maje母公司SMCP上半年收入大增32% 下半年继续扩张 看好中国前景

madisonboom

Target 一口气包下《Vogue》(9月刊) 20P的广告,想干吗?
新广告法9月1日正式执行 广告人收入会减少吗?

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Blogger:

sethgodin

再一次失败
Failing, again

adeevee

Brinox:剪切
Brinox: Cut
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nEO_IMG_brinox-cut-print-375302-adeevee

nEO_IMG_brinox-cut-print-375303-adeevee

维珍电台:马文,艾米,猫王
Virgin Radio: Marvin, Amy, Elvis

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