20150916 每日广告行业观察:实质重于形式:品牌们如何发现最新流行趋势?

行业门户

guardian

实质重于形式:品牌们如何发现最新流行趋势?
Substance over style: how can brands capitalise on new found fashion trends?
广告未来的四个关键词
The four keys to future advertising success
五个最佳品牌 Straplines 以及其背后的故事
Five of the best company straplines and the stories behind them
英国麦当劳公司推出 YouTube 青年频道
McDonald’s hires YouTube stars to launch youth channel

adweek

苹果 iOS9 支持第三方拦截广告 Adblock推iOS浏览器
Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads
为什么数据和创造力的结合是提提高品牌价值的关键
Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines
Nike 韩国新广告:”Play Loud” !
Nike’s New Ad Discourages Budding Athletes, Who Won’t Make It Anyway
Big Lots 新广告:“Have You Ever”?
Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

damndigital

到底该不该再继续做social?
GIF动画 | 40个加载页面设计,让等待成为一种享受
因为招生海报太猎奇太大胆,日本的「黑鲔鱼大学」忽然火了
【腾讯/阿里/百度】BAT人才体系的职位级别、薪酬、和晋升标准大全

nofashion

Marks & Spencer马莎百货M&S表示中国市场仍是集团国际焦点 但会接受现实放低预期
Macy’s梅西百货推进新一轮关店 最多结束40分店 假日季引进 Best Buy 促客流
Tesco 乐购42亿英镑出售南韩业务 或逐步退出国际市场

madisonboom

迪奥推新香,德普叔满身骚气而来
薛雯漪:命运本身,才是最生动的大数据
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Blogger:

sethgodin

哪一部分你不同意?
Which part do you disagree with?

adeevee

乐扣乐扣:100%密封
Estra Lock&Lock: 100% hermetic
nEO_IMG_estra-locklock-100-hermetic-print-375314-adeevee

nEO_IMG_estra-locklock-100-hermetic-print-375313-adeevee

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nEO_IMG_estra-locklock-100-hermetic-print-375311-adeevee

吉普:牧马人,叛徒,切诺基
Jeep: Wrangler, Renegade, Cherokee
nEO_IMG_jeep-wrangler-renegade-cherokee-print-375117-adeevee

nEO_IMG_jeep-wrangler-renegade-cherokee-print-375116-adeevee

nEO_IMG_jeep-wrangler-renegade-cherokee-print-375115-adeevee

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