20150923 每日广告行业观察:营销人都是怎么「讲故事」的?

行业门户

guardian

品牌与社交媒体:消费者在想什么
Brands and social media: what consumers think
关于品牌在人类未来世界的设想
The future of brands in a post-human world
昆虫冰淇淋吗?体验营销体验式营销能否让消费者买单?
Insect ice-cream? Experiential marketing just got tasty
营销人都是怎么「讲故事」的?
Harness the power of storytelling to appeal to new customers

adweek

为什么越来越多的年轻一代会选择网上购物
Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics
Facebook 希望成为小型企业营销推广的首选
Facebook wants to be the No. 1 priority for small businesses.
展望未来,捷豹希望被看作是一个可以实现的奢侈品牌。
Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price
信息图:NFL超级球迷在这个赛季的计划
Infographic: How NFL Super Fans Plan to Take in the Season

damndigital

一堂广告营销人必学的“数据挖掘”课
谷歌才是追热点之王
3分钟看遍100年女性情趣睡衣的变迁史!
海外移动案例合集:序列帧、社交平台、浸入体验,总之不是微信H5

nofashion

Tiffany蒂芙尼起诉Costco好市多售假胜诉
Uniqlo进军第5个欧洲市场比利时
L Brands 8月继续领跑同行 同店销售增6%远胜预期

madisonboom

Instagram 开始在全球范围内卖广告了
iPhone 6S 电视广告片出街
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Blogger:

sethgodin

三个营销转变
Three changes in marketing

adeevee

5giay.vn: 车,猫,椅子,花瓶
5giay.vn: Car, Cat, Chair, Vase
nEO_IMG_5giayvn-car-cat-chair-vase-print-375557-adeevee

nEO_IMG_5giayvn-car-cat-chair-vase-print-375556-adeevee

nEO_IMG_5giayvn-car-cat-chair-vase-print-375555-adeevee

nEO_IMG_5giayvn-car-cat-chair-vase-print-375554-adeevee

Ayo 健身俱乐部:吸烟的风险
Ayo Fitness Club: Smoking risks the most valuable things you have
nEO_IMG_ayo-fitness-club-smoking-risks-the-most-valuable-things-you-have-print-375520-adeevee

nEO_IMG_ayo-fitness-club-smoking-risks-the-most-valuable-things-you-have-print-375522-adeevee

nEO_IMG_ayo-fitness-club-smoking-risks-the-most-valuable-things-you-have-print-375524-adeevee

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