20151104 每日广告行业观察:为何品牌都该正视自己的缺陷?

行业门户

guardian

Facebook 反馈按钮:广告人工智能将了解你的一切
Is Facebook’s reactions button a step toward artificial intelligence in adland?
为何品牌都该正视自己的缺陷?
The Pratfall effect and why brands should flaunt their flaws
社交媒体营销——让我们重新思考社区管理
Social media marketing – let’s rethink community management
如何统一营销活动背后不同的营销机构
How to unify disparate agencies behind marketing campaigns

adweek

劳氏在太空开了一家五金店
Lowe’s Is Opening a Hardware Store in Space (Kind Of)
耐克冬季史诗,明星云集,两分钟’Snow Day’
Nike Welcomes Winter With Epic, Star-Studded, Two-Minute ‘Snow Day’ Commercial
三大营销头痛的症状
The 3 Symptoms of a Marketing Headache
Adblock Plus 将与出版商门讨论“允许广告”的计划
Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week
Stoli 的移动广告让你实实在在地感受到一个鸡尾酒正握在你手
Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

damndigital

营销常犯的5大误区,你有过吗?
他被喻为日本的空气摄影师,他是无印良品的御用摄影师 ——藤井保
摄影中巧用留白,拍出大片即视感
App欢迎页的文案怎么写?【案例合集】

nofashion

报告:中国奢侈品市场预计连续两年下跌 消费者逐渐对奢侈品失去信任
I.T中期亏损3,100万 中国内地盈利大涨160% 老佛爷合资公司继续亏损
Coach 寇驰中国销售进一步放缓 一季度仅增3%
业绩超预期 Columbia哥伦比亚股价盘后暴涨17%

madisonboom

麦迪逊邦每周全球营销资讯/GlobalWire
美国航空委任CP&B和MediaCom为全球代理商,终结McCann合作
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Blogger:

sethgodin

权利与老有所为
Entitlement vs. worthiness

adeevee

福特:不要 Emoji 和 Drive
Ford: Don’t Emoji and Drive
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汉堡王:新鸡肉沙拉
Burger King: New Chicken Salads
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20151028 每日广告行业观察:Instagram 推出新视频应用 Boomerang

行业门户

guardian

如何缩小数字营销在市场中的技术差距——专家观点
How to close the digital skills gap in marketing – expert views
内容营销可能不会帮你得到客户
Content marketing probably won’t help you acquire customers
关于未来出版业的五个预言
Five predictions for the future of publishing
如何吸引新的艺术类观众?
Five ways to attract new arts audiences

adweek

谷歌母公司 Alphabet 第三季度净利39.79美元 同比增长45%
Google Parent Alphabet Now Has 6 Different Products With 1 Billion Users Each
Instagram 推出新视频应用 Boomerang 可一键制作 GIF 动画
This New Instagram App Lets Creators Make Endlessly Looping GIFs
纽约国际动漫展中最古怪的五个品牌
The 5 Weirdest Things Brands Are Doing at New York Comic Con
这两家公司计划把音乐和体育与物联网结合起来
These 2 Companies Plan to Combine the Internet of Things With Music and Sports

damndigital

谁说 social 是万能的?
一个App从无到有需要多少钱?至少100万
原研哉演讲及PPT分享:如何深度理解日本的审美理念?
他设计的可是日本电影的灵魂啊
逻辑解答:如何做好竞品分析?

nofashion

Chanel 收购美国 St. Supéry 酒庄
YSL 势不可挡 打折救不了 Gucci
http://www.nofashion.cn/a/1445540729549.html
Raf Simons 的 Dior 绝唱已上演 双方续约不成分手在即

madisonboom

麦迪逊邦每周全球营销资讯/GlobalWire 1023
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Blogger:

sethgodin

进攻和防守,B2B 的洞察力
Offense and defense, a b2b insight

adeevee

Nest:视频,季节,烟
Nest: Video, Seasons, Smoke
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Espaço 瑜伽课:瑜伽玩具
Espaço Clara Luz Yoga Class: Yoga Toys
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20151021 每日广告行业观察:雅虎推出100%免费大数据移动分析工具打造移动生态圈

行业门户

guardian

实现成功的营销活动必须做到的五件事
Five must dos for successful influencer marketing campaigns
电视广告六十年成长:下一步是什么?
Television advertising at 60: what’s next?
当品牌宣传出错时….
When branding campaigns go wrong
数字时代保持品牌相关性的建议
Keeping long-standing brands relevant in the digital age

adweek

雅虎推出100%免费大数据移动分析工具打造移动生态圈
Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data
营销人员该如何解决市场营销数据的问题?
How Marketers Can Get Past the Hype of Marketing Analytics
社交网络营销的方向在哪里?
Who’s Leading the Way for Marketers Among the Biggest Social Networks?
Agency 的大佬们谈论中国市场营销的现状及发展趋势
Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace

damndigital

自媒体阅读量下降20%,我们究竟能做点什么?
在 Michael Kors 纽约总部做新媒体经理教会我的事
标题党的自我修养:“病毒式内容传播”背后的科学原理
「微信运营全攻略」
有哪些看起来很蠢,实际上却拍案叫绝的设计?
美妆行业 H5 移动营销案例大合集【H5案例精选】

nofashion

LV三季度销售急剧放缓 中国无计可施 股价大跌
宝姿又不卖了 退还买家1.8亿收回6%股权解除交易
Gap Inc.盖璞集团无解?三大品牌全线告急

madisonboom

它究竟怎样成为了黄金周的“大事件”?
百威英博与南非米勒达成千亿美元收购协议,缔造全球最大的啤酒帝国
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Blogger:

sethgodin

自恋的利他主义
Narcissistic altruism (altruistic narcissism)

adeevee

智威汤逊维尔纽斯:J.
J. Walter Thompson Vilnius: Looking J.
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哈维尼科尔斯:宠物
Harvey Nichols: Pet
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20151015 每日广告行业观察:谷歌启动新计划 提速移动网浏览

行业门户

guardian

移动营销注定会被淘汰?
Is mobile marketing destined to be deleted?
如何抢占竞争对手的市场份额?
What does it take to go from challenger brand to market leader?
开发商发言:解码伦敦的房地产广告牌的语言
Developer-speak: decoding the language of London’s property billboards
重新定义公关人眼中的“新闻价值”
What’s it worth? The problem of measurement in PR

adweek

这是一个很酷的数据可视化图表,关于 Facebook 上个月最热门话题
Here Is a Cool Data Visualization of Facebook’s Hottest Topics Last Month
经济学家认为“千禧一代并不是你所想的那样。”
Millennials Aren’t Who You Think They Are, The Economist Says
谷歌启动新计划 提速移动网浏览
Google Is Making the Mobile Web Faster for Publishers and Their Readers
今日广告:箭牌口香糖包装了一个年度的甜蜜爱情故事
Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories

damndigital

文案的策略性:只顾KPI的文案没有用
亲身经历,一个充满情怀的自媒体产品是如何一步步失败的?
装逼是一种艺术;而广告技术公司的装逼,是一种行为艺术
懂得把生活融入文案,才动人呐 —— 台湾阿原肥皂产品文案

nofashion

香港零售额8月份暴跌5.4% 国庆游客暴增被讽全是转机赴日大陆客
传Valentino推动上市 估值20亿欧元
Golden Gate 对 Ascena 持股9%
L Brands 9月同店销售大增9%

madisonboom

在 CHANEL 机场,老佛爷正等你
“步履下的生意经”——解析路跑经济
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Blogger:

sethgodin

“没有人点击它,没有人喜欢它……”
“No one clicked on it, no one liked it…”

adeevee

马来西亚自然协会:貘,犀牛,犀鸟,鱼
Malaysian Nature Society: Tapir, Rhino, Hornbill, Fish
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Queer Lisboa:美
Queer Lisboa: Beautiful
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20151010 每日广告行业观察:YouTube 购物广告链接服务将遍及全站

行业门户

guardian

在中国市场如何做口碑营销
Marketing in China: a five-step guide
YouTube 购物广告链接服务将遍及全站
Has YouTube come of age for modern advertisers?
品牌 Instagram 营销技巧
Instagram for brands – top tips
Content Marketing 内容营销的注意事项
The dos and don’ts of content marketing – from the experts

adweek

Twitter打开了并放大视频广告节目
More Preroll Ads Are Coming to Twitter Feeds With Expanded Video Program
九月,YouTube 上10个最值得观看的广告
The 10 Most Watched Ads on YouTube in September
为什么营销人员说Facebook的新表情符号是“姗姗来迟”?
Why Marketers Say Facebook’s New Emoji Reaction Buttons Are ‘Long Overdue’
一支滑稽的内衣广告:两个睾丸的悲伤
The Sad, Painful Life of Two Testicles Improves Dramatically in This Hilarious Underwear Ad

damndigital

如何打造一个杀手级品牌?让消费者都变成信徒?
采访:辍学和创业都是人生赢家?看 Photoshop 设计之父怎么说
实力传播发布《在线视频预测报告》
营销人必看的四个数据营销方法论,你知道几个?
知识解答:产品运营 vs 市场营销,区别在哪里?

nofashion

美国 Uniqlo 亏损扩大 母公司预警今年增长放缓
性冷淡?Muji无印良品中国恐怖增长 将加速在华扩张每年新增50店近乎翻倍
Hermès爱马仕皮带版Apple Watch中国大陆开卖 外包装用Hermès橙

madisonboom

现代传播面临转型阵痛 人事变动频繁
社交新前线:即时通讯使用率飙升12%,越来越多的人选择封闭平台
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Blogger:

sethgodin

马虎的关系
Sloppy ties

adeevee

乔治城配镜师:家庭成员
Georgetown Optician: Family
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Meowbox:沙发,内衣
Meowbox: Couch, Lingerie
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