20151015 每日广告行业观察:谷歌启动新计划 提速移动网浏览

行业门户

guardian

移动营销注定会被淘汰?
Is mobile marketing destined to be deleted?
如何抢占竞争对手的市场份额?
What does it take to go from challenger brand to market leader?
开发商发言:解码伦敦的房地产广告牌的语言
Developer-speak: decoding the language of London’s property billboards
重新定义公关人眼中的“新闻价值”
What’s it worth? The problem of measurement in PR

adweek

这是一个很酷的数据可视化图表,关于 Facebook 上个月最热门话题
Here Is a Cool Data Visualization of Facebook’s Hottest Topics Last Month
经济学家认为“千禧一代并不是你所想的那样。”
Millennials Aren’t Who You Think They Are, The Economist Says
谷歌启动新计划 提速移动网浏览
Google Is Making the Mobile Web Faster for Publishers and Their Readers
今日广告:箭牌口香糖包装了一个年度的甜蜜爱情故事
Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories

damndigital

文案的策略性:只顾KPI的文案没有用
亲身经历,一个充满情怀的自媒体产品是如何一步步失败的?
装逼是一种艺术;而广告技术公司的装逼,是一种行为艺术
懂得把生活融入文案,才动人呐 —— 台湾阿原肥皂产品文案

nofashion

香港零售额8月份暴跌5.4% 国庆游客暴增被讽全是转机赴日大陆客
传Valentino推动上市 估值20亿欧元
Golden Gate 对 Ascena 持股9%
L Brands 9月同店销售大增9%

madisonboom

在 CHANEL 机场,老佛爷正等你
“步履下的生意经”——解析路跑经济
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Blogger:

sethgodin

“没有人点击它,没有人喜欢它……”
“No one clicked on it, no one liked it…”

adeevee

马来西亚自然协会:貘,犀牛,犀鸟,鱼
Malaysian Nature Society: Tapir, Rhino, Hornbill, Fish
nEO_IMG_malaysian-nature-society-tapir-rhino-hornbill-fish-print-376749-adeevee

nEO_IMG_malaysian-nature-society-tapir-rhino-hornbill-fish-print-376750-adeevee

nEO_IMG_malaysian-nature-society-tapir-rhino-hornbill-fish-print-376751-adeevee

nEO_IMG_malaysian-nature-society-tapir-rhino-hornbill-fish-print-376752-adeevee

Queer Lisboa:美
Queer Lisboa: Beautiful
nEO_IMG_queer-lisboa-beautiful-print-376894-adeevee

nEO_IMG_queer-lisboa-beautiful-print-376895-adeevee

nEO_IMG_queer-lisboa-beautiful-print-376896-adeevee

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