20151104 每日广告行业观察:为何品牌都该正视自己的缺陷?

行业门户

guardian

Facebook 反馈按钮:广告人工智能将了解你的一切
Is Facebook’s reactions button a step toward artificial intelligence in adland?
为何品牌都该正视自己的缺陷?
The Pratfall effect and why brands should flaunt their flaws
社交媒体营销——让我们重新思考社区管理
Social media marketing – let’s rethink community management
如何统一营销活动背后不同的营销机构
How to unify disparate agencies behind marketing campaigns

adweek

劳氏在太空开了一家五金店
Lowe’s Is Opening a Hardware Store in Space (Kind Of)
耐克冬季史诗,明星云集,两分钟’Snow Day’
Nike Welcomes Winter With Epic, Star-Studded, Two-Minute ‘Snow Day’ Commercial
三大营销头痛的症状
The 3 Symptoms of a Marketing Headache
Adblock Plus 将与出版商门讨论“允许广告”的计划
Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week
Stoli 的移动广告让你实实在在地感受到一个鸡尾酒正握在你手
Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

damndigital

营销常犯的5大误区,你有过吗?
他被喻为日本的空气摄影师,他是无印良品的御用摄影师 ——藤井保
摄影中巧用留白,拍出大片即视感
App欢迎页的文案怎么写?【案例合集】

nofashion

报告:中国奢侈品市场预计连续两年下跌 消费者逐渐对奢侈品失去信任
I.T中期亏损3,100万 中国内地盈利大涨160% 老佛爷合资公司继续亏损
Coach 寇驰中国销售进一步放缓 一季度仅增3%
业绩超预期 Columbia哥伦比亚股价盘后暴涨17%

madisonboom

麦迪逊邦每周全球营销资讯/GlobalWire
美国航空委任CP&B和MediaCom为全球代理商,终结McCann合作
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sethgodin

权利与老有所为
Entitlement vs. worthiness

adeevee

福特:不要 Emoji 和 Drive
Ford: Don’t Emoji and Drive
nEO_IMG_ford-dont-emoji-and-drive-print-377641-adeevee

nEO_IMG_ford-dont-emoji-and-drive-print-377642-adeevee

nEO_IMG_ford-dont-emoji-and-drive-print-377643-adeevee

汉堡王:新鸡肉沙拉
Burger King: New Chicken Salads
nEO_IMG_burger-king-new-chicken-salads-outdoor-print-377629-adeevee

nEO_IMG_burger-king-new-chicken-salads-outdoor-print-377628-adeevee
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