All posts by melo xi

20150831 每日广告行业观察:Netflix下月进军日本市场 与软银展开内容合作

行业门户

guardian

Netflix下月进军日本市场 与软银展开内容合作
Netflix links up with Softbank for Japanese launch
收集政要已删推文 社交网 Politwoops 遭 Twitter 封杀
Twitter blocks access to political transparency organisation Politwoops
报告显示:全球纸媒发展能力或被低估
As summer dwindles, print revenues enter a long, cool autumn
网上约会已经成为主流,然而如何扩大你的社交圈?
Don’t be creepy: five rules for turning internet followers into friends
ITV 收购北爱尔兰频道,UTV,进军多频道网络业务
ITV to acquire Northern Ireland’s channel, UTV, say reports

adweek

Instagram 广告及与之而来的品牌营销新时代
How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond
过去一周,9项有趣的数字营销数据
9 Interesting and Fun Digital Marketing Stats From the Past Week
Rdio 开启本地广告,硬石酒店作为它的第一个客户
Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

damndigital

如何做订阅号数据分析?有什么分析方法?
怎样体现高端的配色与设计?
什么是好创意最大的敌人?
职业文案:你不过在电脑前码字,凭啥给你上万工资

nofashion

Swatch 斯沃琪下调全年销售增长目标 Nick Hayek称将低于10%
香港海港城风光不再 销售首次出现下跌 跌幅7.1%
亨得利中期利润跌8.8% 香港市场暴跌超30%

madisonboom

史上最贵之一的奢侈品广告大片是如何炼成的
WPP 集团发布上半年财报,净利润猛涨50%
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Blogger:

sethgodin

尴尬
Embarrassed

adeevee

Academia Fitness Center Express:健身
Academia Fitness Center Express: A gym for everyone, A gym for all women, A gym to burn calories
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Mundo 调频:父亲节快乐
Mundo Livre FM: Happy Father’s Day
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20150827 每日广告行业观察:Adobe Flash 正走向自己的末日

行业门户

guardian

Adobe Flash 正走向自己的末日
Flash is dying a death by 1,000 cuts, and that’s a good thing
如何为你的品牌选择一个配色?
Blue for trust, red for passion: how to pick a colour scheme for your brand
网页广告的时代真的结束了吗?
Is this really the beginning of the end for web ads?
谷歌宣布将从搜索页面中删除“色情报复”照片
Google billboards announce UK is searching for revenge porn sites

adweek

一则简史:纽约时代广场上的裸体行为艺术
A Brief History of How Times Square Got So Naked
10个技巧教你打造完美的电视节目
10 Tips to Creating the Perfect TV Show Hashtag
一个鲜为人知的电视人如何变成了营销明星?
Social Listening Turned a Little-Known TV Character Into a Marketing Star
如果这22个品牌与竞争对手交换颜色,Logo 会长什么样呢?
Here’s What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors
新奥尔良:卡特里娜飓风十年之后的诉说
Watch This Solemn and Thoughtful Minute of Silence Marking Hurricane Katrina’s 10th Anniversary

damndigital

回头看看这几年,香奈儿才是内容营销之王
10 秒钟激发你购买欲的创意包装设计
内容营销没内容?你试过这10个方法了吗?
如何避免设计中有廉价的感觉?

nofashion

利丰中期核心利润暴跌20% 营业额倒退
新秀丽上半年利润下跌2.7%
私募基金Sycamore拟30亿美元收购百货Belk
法国小众皮具品牌Perrin Paris 开设首间香港门店 瞄准中国

madisonboom

Under Armour 炖了鸡血汤,传授你成功的终极奥义
淘宝如何打造一次跨界的线上时装周?
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Blogger:

sethgodin

一件事将会改变一切
The one thing that will change everything

adeevee

麦当劳:香肠、煎饼、蛋堡
McDonald’s: Sausage, Hotcakes, Halloumi
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Allergan:解除负担
Allergan: Lifting the burden
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20150824 每日广告行业观察:BuzzFeed 获 NBC 环球2亿美元投资 估值达15亿美元

行业门户

guardian

BuzzFeed 将与雅虎日本建合资公司 推日文版
BuzzFeed links with Yahoo Japan for local launch
Facebook 发布名人视频直播新产品再掀争议
What the Facebook video debate really means for marketers
大动作或小步伐——美国和英国业务的数字转换
Big bang or little steps – business digital transformation in the US and UK
社交媒体教会我们如何捂住耳朵,忘记自己的过错
How social media taught us to stop listening and forget how to lose
有没有一款为寂寞而设计的 APP ?
Is there an app for loneliness?

adweek

BuzzFeed 获 NBC 环球2亿美元投资 估值达15亿美元
This Short Film Is a Gripping Take on the NYPD’s Stop-and-Frisk Policy
Spongecell 是如何帮助代理机构引导这个自动化的广告世界的?
How Spongecell Helps Agencies Navigate the World of Automated Advertising
这张信息图表显示了社交媒体和移动短是如何影响着回返校消费者的?
This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers
这里有一个增加你的公司美食文化的方法:雇一个员工厨师
Here’s One Way to Boost Your Agency’s Foodie Culture: Hire a Staff Chef
这个揪心的短片引起了普遍的社会共鸣
This Short Film Is a Gripping Take on the NYPD’s Stop-and-Frisk Policy

damndigital

方向不对,努力白费,十大未来设计趋势get√
浩腾媒体发布《探索网络视频白皮书》DIVE VIDEO
一位非广告专业的”学霸”,走上了一条做产品的不归路
杜蕾斯24节气创意文案

nofashion

现代传播中期收入上涨5.2%
低价百货TJX持续强劲 上调全年预期 股价大涨
QVC母公司Liberty Interactive 24亿美元收购阿里巴巴持股的母婴闪购电商Zulily

madisonboom

微博发布2015第二季度财报 营收超预期
送给广告新人的鸡汤和皮鞭
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Blogger:

sethgodin

在黑暗中发光
Glow in the dark

adeevee

SPCA日内瓦:猫,兔,狗
SPCA Geneva: Cat, Rabbit, Dog
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SAND-M塞纳胶囊:兔子,青蛙、章鱼
SAND-M Senna Capsule: Rabbit, Frog, Octopus
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20150820 每日广告行业观察:新闻集团数字房产及出版业务优异 全年利润增长

行业门户

guardian

新闻集团数字房产及出版业务优异 全年利润增长
News Corp sees strong growth in digital real estate services and book publishing
英美数字杂志渐入佳境 Private Eye 和 Economist 上半年销量大幅增长
Private Eye and Economist enjoy rises as news magazines buck trends
我们的假期是如何被媒体挤满的?
How our holidays became packed with the media
推特 Periscope 视频应用四个月内用户过千万
Twitter’s Periscope video app has signed up 10m people in four months

adweek

代码和理论将品牌从一个世纪前带回到现在
Code and Theory Brings Brands Into the Present From a Century-Old Space
这样的“数字代沟”可能是你还没意识到的…
Infographic: How Mobile Use Varies Across Generations
可口可乐的玻璃瓶为何会成为世界上最酷的容器?
Here’s What Made Coca-Cola’s Green Glass Bottle the World’s Coolest Container
今年最好的视频背后的那些天才演员
Meet the Talented Performers Behind Some of the Year’s Best Videos

damndigital

中国到底有多少家广告公司?去年他们挣了多少钱?
从9美元拍的第1条TVC开始,5分钟让你读懂视频广告数十年变迁
你鄙视我,我鄙视你!广告行业的鄙视链
什么叫做自来水营销?
名言警句做成海报什么样?

nofashion

Estée Lauder 四季度收入下跌7.4%
QVC 母公司24亿美元并购 Zulily
Urban Outfitters 预警同店销售增幅将放缓

madisonboom

Chris Foster 升任阳狮集团高级副总裁
本田的下一个目标真的是奔向宇宙么?
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Blogger:

sethgodin

临时策略
The interim strategy

adeevee

Mile End:欺骗自己
Detour East Films / Mile End: Deceive yourself
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谷歌:搜索
Google: Search No Evil
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20150818 每日广告行业观察:Love Has No Labels 今年最暖公益广告

行业门户

guardian

谷歌更名 Alphabet 未来仍要靠广告业务谋生
What does Alphabet have to learn from other corporate rebrands?
业务小贴士:如何做市场调研?
Small business tips: How to do market research
六支 LGBT 广告挑战传统思维
Six LGBT ads that challenged traditional adland thinking
没有广告牌的东京会是什么样子
Tokyo without ads: Japan’s capital stripped bare – in pictures

adweek

2015年你要知道的视频营销的6大新趋势
These Are the Top 6 Trends Shaping Video Content Today
媒体买家真正喜欢的是哪家网络数据平台?
Which Networks’ Data Platforms Do Media Buyers Actually Like?
Love Has No Labels 今年最暖公益广告
How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA
为什么 NBCU 会为 Vox 投资2亿美元?
Why NBCU Invested $200 Million in Vox

damndigital

阳狮北京ECD陈永泰:好广告的组成要素-态度!态度!态度!(上)
打开率超30%的原创公众号「广告文案」是怎么做选题的?
实例分析 | 从0开始,如何写出一套不自嗨的文案?

nofashion

H&M 7月增16%胜预期
Kohl’s科尔士二季度极度疲软 股价盘前暴跌
Amazon参投Who What Wear B轮融资

madisonboom

本以为大选是很严肃的事情,直到…
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Blogger:

sethgodin

模式匹配
Pattern matching

adeevee

麦当劳:Emojis
McDonald’s: Love Emoticons, Drive Emoticons, Football Emoticons
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乐事薯片:食物不是..
Unimed Cuiabá: Food is not
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20150817 每日广告行业观察:谷歌重组更名 Alphabet:能否拯救大公司创新病?

行业门户

guardian

谷歌重组更名 Alphabet:能否拯救大公司创新病?
Alphabet might appease share holders but has it lost its vision?
新媒体时代的数字营销探析
Digital has failed to solve adland’s problem with measurement
营销关键::需要的是一个原始的声音还是老调重弹?
What’s the key to a marketing hit: an original sound or the same old tune?
Bic 为南非妇女节特别推出了一支女性主题广告
Bic advertising: look like a girl, market your company like a 1970s misogynist

adweek

广告周刊腕表大奖获奖名单:年度最佳在线视频
Adweek’s Watch Awards Winners: the Year’s Best in Online Video, From the Hilarious to the Heartfelt
短视频营销怎么做?看看这16个创意品牌案例
These 16 Videos Are Each Case Studies in Nailing the Right Tone for the Right Audience
如何将足球跟你的品牌广告巧妙融合?
How to Hit Your Brand Goal with Soccer Advertising
今日广告:代理机构发明了一款聪明的安全功能卫星导航
Ad of the Day: Agency Invents GPS That Switches to a Child’s Voice Around Schools

damndigital

追热点的几种常用姿势
WPP中国区CEO李倩玲:揭密中国电商产业的五大误区
100条实用微信营销技巧:公众号、朋友圈和微信营销
13个“脑洞”数据告诉你,如何俘获90后

nofashion

Hugo Boss 大股东称将继续扩张中国业务
阿里巴巴商户被勒令禁止销售 上交财务资料
投资大增 Aeffe上半年净利暴跌77%

madisonboom

杜嘉班纳秋冬大片,一场温馨的家庭大趴体
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Blogger:

sethgodin

永久规则
The permanent rules

adeevee

UHU 超级胶水:圣诞老人,芭蕾舞女演员,大象
UHU Super Glue: Gnomo, Ballerina, Elephant
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VLCC 护发:印度加冕、非洲加冕
VLCC Hair Care: Coronation India, Coronation Africa
Print

Print

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20150813 每日广告行业观察:品牌营销中的痛点、痒点、卖点

行业门户

guardian

如何做一个成功的广告活动 – 技巧
How to build a winning ad campaign – top tips
未来的数字广告:消费者和广告主需要一份新协议
Future of digital advertising: consumers and advertisers need a new deal
营销的关键:创意和创新的正确组合?
What’s the key to a marketing hit: an original sound or the same old tune?
广告主想要获得你的注意力,但他们怎么知道他们吸引到你们了?
Advertisers want your attention, but how do they know they have it?

adweek

名媛金·卡戴珊孕期药宣传贴被FDA撤下 因淡化副作用
FDA Rebukes Kim Kardashian for Morning-Sickness Drug Ad on Instagram
Capital One 公司如何利用 Instagram 广告令品牌好感度增长了16%
How Capital One Used Instagram to Boost Ad Recall by 16 Percent
希拉里•克林顿 VS 杰布·布什 – Twitter上的 Photoshop 战役
Hillary Clinton and Jeb Bush Are Having a Photoshop Battle on Twitter
麦当劳的营销字典里,除了 Emoji 又多了足球
Everyone Is an Emoji in This Bizarre and Terrifying French McDonald’s Ad

damndigital

除了营销和运营,你还需补上「场景分析」这一课
广告人毕业5年,从月薪1900到月薪50000的心路历程
12个创意风格各异的网站欣赏
品牌营销中的痛点、痒点、卖点,你分得清吗?
2015 杜蕾斯 H5案例精选合集(截至8月)

nofashion

晴天霹雳 人民币贬值 奢侈品市场再现大股灾
Prada 跌入谷底 拖累整个奢侈品市场 投行纷纷下调评级
I.T一季度香港销售持续疲软 中国内地毛利率大涨

madisonboom

英国培生出售经济学人50%股权
奥美发布《零零后研究》报告,数据解读新生代消费趋势
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Blogger:

sethgodin

移情
Empathy

adeevee

平凡的追求:阿姆斯特朗,马拉多纳,拿破仑,玛丽莲
Trivial Pursuit: Armstrong, Maradona, Napoleon, Marylin
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Compactor:Bolsonaro,莱昂纳多,梅西
Compactor: Bolsonaro, Di Caprio, Messi
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20150811 每日广告行业观察:Instagram 正式开通广告自助购买平台

行业门户

guardian

Instagram 正式开通广告自助购买平台
Instagram has embraced advertising – and that’s no bad thing
当市场出现问题 – 足球界的最糟糕的品牌营销
When marketing goes wrong – football’s worst branding own-goals
为什么儿童电影不再是儿童主演了?
Why aren’t kids in kids’ films any more?
BGO 最新广告:一个新的低投注广告
The latest BGO advert: a new low in betting advertising
牛津大学博德利图书馆插图存档 – 图
The Bodleian treasures online – in pictures

adweek

谷歌竞购广告购买控制之举将给营销人员带来的巨大混乱?
Will Google’s Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?
营销正变得越来越快,更智能,更具交互性
Marketers are getting faster, smarter and more interactiveBy Marty Swant
CBS 30秒500万美元的超级碗广告
CBS Is Commanding a Record $5 Million for 30-Second Super Bowl Ads
Jon Stewart 正式和《每日秀》说再见 在节目中潸然泪下
In a Year of Poignant TV Farewells, Jon Stewart’s Topped Them All

damndigital

风水轮流转,社会化营销面临的三大转折
不是只有宝洁砍掉了代理商费用,一些新的合作模式正在被开发
各大品牌追热点:奶茶妹妹和强东领证结婚
微信公众号“深夜发媸”的一篇文章如何从1千做到10万+?

nofashion

Prada业绩更加恶化 中国毫无改善迹象
Ralph Lauren 有意分拆 Club Monaco
Crocs 次季净利暴跌50%逊预期
Tumi二季度净利润大涨37%胜预期

madisonboom

报告 | APP 使用时间大不同
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Blogger:

sethgodin

成功的在线应用程序的简单规则
The simple rule for successful online apps

adeevee

Ijota White:香烟,巧克力,咖啡
Ijota White: Cigarette, Chocolate, Coffee
nEO_IMG_ijota-white-cigarette-chocolate-coffee-print-374881-adeevee

nEO_IMG_ijota-white-cigarette-chocolate-coffee-print-374882-adeevee

nEO_IMG_ijota-white-cigarette-chocolate-coffee-print-374883-adeevee

Jeevansathi.com:婚姻
Jeevansathi.com: Marriage
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20150810 每日广告行业观察:纽约时报纯数字版订阅用户规模突破100万

行业门户

guardian

纽约时报纯数字版订阅用户规模突破100万
New York Times passes 1 million digital subscribers
适者生存:品牌如何建立持久性影响力?
Survival of the fittest: how to create a brand that endures
三分之二的英国 Netflix 和 Amazon户不再选择看原创节目
Two-thirds of UK’s Netflix and Amazon users don’t watch their original shows
为什么女性企业家得不到更多投资?
Why women entrepreneurs are far less likely to be funded
Selfie 国家:英国人一年自拍12亿次
Selfie nation: Britons take own picture 1.2bn times a year
读者推荐十佳假日播客
Readers suggest the 10 best holiday podcasts

adweek

关于数字营销,嘻哈行业可以教会我们什么?
What the Hip Hop Industry Can Teach Us About Digital Marketing
随着移动聊天应用战愈演愈烈,Kik借Gif脱颖而出
As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs
福克斯宣布美剧《越狱》正式重启
To Win Back Audiences, Fox Is Reviving ‘Prison Break’
Coors Light 希望找一家新机构来夺回市场份额
Coors Light Wants a New Agency to Help It Regain Market Share

damndigital

广告业还有明天
我们要在传播这条道路上走多远?
为什么花大笔的钱做了广告创意,却没什么效果?
来自世界各国的设计师,为王家卫电影设计的海报欣赏
这些年进军广告圈的大导演有谁?

nofashion

阿里巴巴与Zara等品牌签独家合作协议
Tod’s 持续疲软 上半年中国销售暴跌13%
L Brands 疲软 7月销售增长3%

madisonboom

Chloé 秋冬广告大片演绎“闺蜜情”
合一集团发布下半年自制节目单和视频营销创意模式
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Blogger:

sethgodin

吱吱响的轮子
The squeaky wheel problem

adeevee

ONGC Videsh 公司:犀牛,猩猩,企鹅,北极熊
ONGC Videsh: Rhino, Orangutan, Penguin, Polar bear
nEO_IMG_ongc-videsh-rhino-orangutan-penguin-polar-bear-print-374913-adeevee

nEO_IMG_ongc-videsh-rhino-orangutan-penguin-polar-bear-print-374914-adeevee

nEO_IMG_ongc-videsh-rhino-orangutan-penguin-polar-bear-print-374915-adeevee

OpticalsBazaar.com眼睛晶状体:应激愿景
OpticalsBazaar.com Eye lens: Stressful Vision
Print

Print

Print

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20150806 每日广告行业观察:Facebook 推出视频直播功能,但只开放给名人

行业门户

guardian

这个机械化的营销市场需要更多的想象力和创造力
Marketing risks becoming mechanistic without imaginative ideas to animate it
电视不再是儿童接触最多的媒体,他们正在逐步转向网络媒体
Children spending less time in front of the TV as they turn to online media
# JezWeCan:杰瑞米·柯柏恩为何会得到社交媒体的支持?
#JezWeCan: why Jeremy Corbyn gets the social media vote

adweek

Facebook 推出视频直播功能,但只开放给名人
Facebook Adds Live Video-Streaming, Just for Public Figures
社交登录正在塑造数字身份的未来
Social Logins are Shaping the Future of Digital Identity
克里斯蒂亚诺·罗纳尔多“变相”混进人群推广消费类电子产品
Crowds Ignore a Disguised Cristiano Ronaldo in This Product Launch Stunt
奥利奥变薄新广告:An Ode to the Forgotten Finger
Oreo Created an Ode to the Pinkie for Its New, Thin Cookie
3 BBH实习生创造了这些小广告牌希望能对这个世界造成影响
3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World
棒约翰最新电视广告主打品质牌
Papa John’s Highlights Better Ingredients in New Campaign

damndigital

什么是 Big idea 大创意!—— By David Ogilvy 奥美
《从零开始学运营》精华笔记:一篇文章掌握基础运营知识
iPod 之父 Tony Fadell TED 演讲:设计的首要秘密
Conti Bier 啤酒:啤酒冰不冰?就看美女脱衣服的多少了

nofashion

Ralph Lauren 首季业绩胜预期
Adidas 次季盈利逊预期 处理高尔夫品牌
Adidas 阿迪达斯2.2亿欧元收购移动健身应用 Runtastic

madisonboom

别想摆脱书,出版业迎黄金时代
优酷土豆更名合一集团
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Blogger:

sethgodin

另一种懒惰
The other kinds of laziness

adeevee

戈多先生啤酒:Moustaches
Monsieur Gordo Brewery: Moustaches
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UNTOLD 节全国学院献血
UNTOLD Festival The National Institute for Blood Transfusions: Pay with blood
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