20140620 每日广告行业观察:亚马逊推3D版购物智能手机

行业门户

adage:

视频:游艇上的戛纳
Video: Cannes Is on a Yacht
亚马逊推3D版购物智能手机
Amazon Phone Is More An Enhanced Shopping Tool Than Mass-Market Device
Ad-Tech公司形成集团标准化用户ID
Ad-Tech Companies Form Group to Standardize User ID
群邑专注广告技术
How GroupM’s Exit From Open Ad Exchanges Shifts the Power in Ad Tech

nytimes

Chelsea Handler将在Netflix开一个深夜脱口秀节目
Chelsea Handler Will Host a Late-Night Talk Show on Netflix
Mozilla将开放《纽约时报》和《华盛顿邮报》的评论平台
Mozilla to Develop Comments Platform With New York Times and Washington Post
中国政府限制新闻自由
Chinese Government Tightens Constraints on Press Freedom

theguardian

向孩子们强调想象力的力量
Tablet Geared Toward Children Underscores Power of Imagination
Vice Media’s Eddy Moretti: 我们不想被收购
Vice Media’s Eddy Moretti: ‘We don’t want to be sell-outs’ – video

damndigital

如何创作优秀的广告文案?
麦肯携“移动商机”高峰论坛亮相亚洲移动通信博览会
信息图形:4个比搜索量更重要的SEO因素
那些巧用 [彩通配色] 的醒目设计
天猫2014第二次改版设计点评
史上最权威出席海外国际广告节装逼指南
汉威士运动&娱乐展开名为“球迷•激情•品牌”的全球调查

nofashion

Asos股价暴跌 英国在线零售商纷纷与其“决裂”
Coach北美疲软关70店 股价大跌10%
Bossini 堡狮龙发盈喜 股价大涨13%
周大福1.5亿美元美国Hearts on Fire
H&M二季度盈利增25% 中国网店秋季上线

madisonboom

宝洁有意激进使用程序化购买进行数字推广,中国品牌如何应对?
营销人之【痛并快乐着】,真的有大【波】把妹神器正在接近

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Blogger:

Seth’s blog

寻找一切有意义的
In search of meaningful
Kracos
There are Kracos

adeevee

电影世界杯
Invasione Creativa World Cup: Mov(i)e to World Cup
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博物馆的城市纽伦堡/地下:吸烟、编织、写作
Museums of the City Nürnberg / Below Ground: Smoking, Knitting, Writing
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20140618 每日广告行业观察:巴西世界杯冰火两重天 抗议与狂欢同在

行业门户

adage:

巴西世界杯冰火两重天 抗议与狂欢同在
Amid Angry Protests, World Cup Party Goes on for Coke, Budweiser
# Cannestagram:Instagram中的戛纳生活
#Cannestagram: Your Best Instagram Photos from Cannes, Live
斯凯奇不断以古怪的方式赢得赞助
Skechers Keeps Winning with Quirky Sponsorship Approach
妮维雅广告成为儿童追踪器赢得移动端大奖
Nivea Ad That Turns into a Kid-Tracker Wins Mobile Grand Prix

nytimes

梦工厂致力于打造动画DreamHouse
DreamWorks Animation Aiming Beyond Film

reuters

美国ESPN -Ghana世界杯比赛集锦
U.S.-Ghana World Cup soccer match sets records for ESPN, Univision

damndigital

腾讯网 “那些年,一起走过的世界杯” 平面广告
看到苹果官网的翻译文案,语文老师和英语老师都沉默了
5F法则告诉你,什么是移动互联网思维
灵感: 23个运用图标元素的网站赏析
答知友:为什么4A广告人大多排斥地产广告?
被“革了命”的维基百科,与进化中的知识协作
如何预测网页设计趋势

nofashion

阿里巴巴营收增速6年最低
Marks & Spencer马莎百货欲进军日台市场 主打食品
周大福全年盈利增32%
LightInTheBox兰亭集势两外籍高管离职 股价暴跌
意大利奢侈品集团Loro Piana加入LVMH之后首个年度业绩 盈利倒退15.8%

madisonboom

【戛纳】在大数据和活章鱼之间
戛纳国际创意节首日决出四大奖项
让品牌线上营销变得很容易
【你们终于露面了!】阿迪达斯推出世界杯广告
从中国移动世界杯营销招标看传统巨头转型之势

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Blogger:

Seth’s blog

最可能成功的人
Most likely to succeed

adeevee

大众汽车警报系统
Volkswagen Fatigue Detection: Eye Clash – Pig, Eye Clash – Singer, Eye Clash – Hammer

volkswagen-fatigue-detection-eye-clash-pig-eye-clash-singer-eye-clash-hammer-print-361527-adeevee

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Cometa城际巴士:美元
Cometa Intercity Bus: Dollar Sign

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威士伯涂料:城市日历
Valspar Paint: Cityscape Calendar

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吉尼斯:瓶子
Guinness: Now in a bottle.
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20140617 每日广告行业观察:最大经纪公司 CAA 赢得公关大奖

行业门户

adage:

最大经纪公司 CAA 赢得公关大奖
CAA Wins PR Grand Prix for Chipotle’s ‘The Scarecrow’
最新声明, 通用汽车在美召回2000万辆汽车 存在点火开关故障
With Latest Announcement, GM Recall Count Passes 20 Million Vehicles
英国航空公司(British Airways)的“魔法”广告牌在戛纳赢得大奖
British Airways’ ‘Magic’ Billboards Win Direct Grand Prix at Cannes
中文版《时代周刊》和《华尔街日报》在中国被封锁
Times and WSJ Have Chinese Sites — Too Bad They’re Blocked in China

nytimes

WNYC电台推出最新在线服务,推荐听众下载播客
With ‘SmartBinge,’WNYC Wants Listeners to Load Up on Its Podcasts
埃里克康托的失败暴露了华盛顿新闻的盲点
Eric Cantor’s Defeat Exposed a Beltway Journalism Blind Spot

reuters

纽约时报主辑揭示恶性肿瘤手术背后
Head of N.Y. Times newsroom discloses malignant tumor surgery

damndigital

人们买的不是产品,他们买的是更好的自己
实力传播发布《2014年Q2全球广告市场预测报告》
柏林墙的涂鸦艺术
日常创意越来越被忽略了
听听他们心目中的4A

nofashion

Marks & Spencer 欲进军日台市场 主打食品
意大利珠宝集团 Damiani 玳美雅全年亏损860万欧元
Estée Lauder雅诗兰黛集团成立男士护肤业务 重组香水部门
LV继续为世界杯奖杯大力神杯制造外包装箱体
澳洲时尚电商Mysale定价摆乌龙 上市首日暴跌27%

madisonboom

【戛纳】内容为王,渠道为后
世界杯带动15亿美元全球广告支出

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Blogger:

Seth’s blog

熊猫与自行车
The panda and the bicycle

adeevee

Adobe:欢迎来到戛纳
Adobe: Welcome to Cannes
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奥迪:欢迎回来
Audi: Welcome back
观察狗:神奇的黑客
Watch Dogs: Amazing Street Hack

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20140616 每日广告行业观察:Sycamore Partners 拟收购 Express

行业门户

adage:

哥伦比亚广播公司已经基本完成前期销售
CBS has largely completed its upfront sales, according to the network.
广告欺诈这样的大问题足以在市中心立一块广告牌以示警告
Ad Fraud Such a Big Problem, It Gets a Midtown Billboard
苹果Logo回顾
Rewind: A Look Back at Apple’s Logos, Including One You Might Not Know

nytimes

福克斯就《阿凡达》第三部续集仍有许多问题待解决
For Fox, Much Is Riding on 3 Sequels to ‘Avatar’
联邦通讯委员会开始调查互联网下载速度
F.C.C. Begins Investigation Into Quality of Internet Download Speeds

theguardian

Henry Blodget:“这是一个职业记者的黄金时代”
Henry Blodget: ‘It’s a golden age for professional journalists’

reuters

全球广告得益于今年的世界杯
Global advertising to expand this year helped by World Cup

damndigital

设计:好的,坏的和丑的
数字世界的下一个十年
信息图形:即时聊天软件你必须知道的二三事儿
1912-1949年中国平面海报欣赏
指点奢华 卡地亚开启微信专属服务
大沉浮:好耶憾事
爱德曼发布《2014全球娱乐报告》

nofashion

Nordic Capital 收购瑞典快时尚品牌Gina Tricot 多数股权
Sycamore Partners拟收购Express
L’Oréal 欧莱雅接近收购美国专业化妆品牌NYX
Lululemon一季度盈利降60% 下调全年业绩预期 股价暴跌17%

madisonboom

【专题】父爱如山,盘点那些让人热泪盈眶的广告
猎豹移动3千万美元收购移动广告商香港品众互动

————————————————

Blogger:

Seth’s blog

微观营销和虚张声势 Micro marketing and the called bluff
世界观及历练 Worldview and stories
比应用程序更好? Even better than an app?

adeevee

Stylographe豪华笔:写给亲爱的平板电脑和手机
Stylographe luxury pens: Dear tablet, Dear phone
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Karlstads Stadsnät:好的电影体验需要快速可靠的流媒体
Karlstads Stadsnät:Get a better movie experience. Fast and reliable streaming.
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Adobe:欢迎来到戛纳
Adobe: Welcome to Cannes
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国际特赦组织:笔
Amnesty International: Pens
喜力:传说中的海报
Heineken: The Legendary Posters
乐高星球大战:生日
Lego Star Wars: Birthday

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20140613 每日广告行业观察:足球大戏开始了

行业门户

adage:

大众与网友玩转世界杯
VW Scores In-Game World Cup Action With Web Play
世界杯广告 牛人与狮子踢球Youtube爆红
YouTube to Promote Vice, ‘Epic Rap Battles of History’ With World Cup Ads
Facebook利用Web浏览历史记录规划广告目标
Facebook to Use Web Browsing History For Ad Targeting
微软发布企业服务新产品 专注移动与云服务
Microsoft Targets Enterprise Execs in Mobile Product and Services Push

nytimes

足球大戏开始了
Let the Soccer Drama Begin
格莱美奖项类别已做调整
Award Categories for Grammys Are Tweaked

reuters

迪斯尼无限玩具盒零售额达10亿美元
Disney sees Infinity game’s retail sales hitting $1 billion

digitaling

数字观察: 世界杯营销前瞻
13个创意爆棚的平面广告
Fuffr: 可以实现手势操控的手机保护壳

nofashion

报告称自由行减少20%对仅暂时性影响香港经济影响
阿里巴巴、意大利签署合约促意大利品牌加速进驻天猫
百丽一季度鞋业同店销售降1.8%
Boohoo.com 一季度收入增24%
Mulberry迈宝瑞继续恶化 本财年迄今同店销售下滑15%
Neiman Marcus尼曼·马库斯三季度亏损266万美元

madisonboom

中国首届品牌程序化研究项目正式启航
这些”营销圈怪现象”,你都见过吗?
《手机人》全景研究行业篇之十二:手机云服务
当世界杯遭遇大数据:易传媒多屏DMP打响2014年世界杯人群战

————————————————

Blogger:

Seth’s blog

你是解决问题还是创造问题?
Are you solving a problem or creating a problem?

adeevee

李斯德林:棒球手、拳击手、西部牛仔
Listerine: Baseball, Box, Western

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inXpress:钢琴,喷泉,山猫
inXpress: Piano, Fountain, Bobcat
路虎:感官超速
Land Rover: Sensory Overdrive
喜力:传说中的海报
Heineken: The Legendary Posters
多芬男士+护理:爸爸的呼声
Dove Men+Care: Calls For Dad

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20140612 每日广告行业观察:亚马逊将推出流媒体音乐服务

行业门户

adage:

本周最佳 Top 5: 最好的品牌理念
Creativity Top 5: The Best Brand Ideas of the Week
本田在YouTube音乐频道上面发布“本田舞台”
Honda Launches YouTube Music Channel ‘Honda Stage’
哪一首是你最喜欢的2014年世界杯主题歌?
The Right Pitch: Which Is Your Favorite 2014 World Cup Anthem?

nytimes

亚马逊音乐流媒体服务即将上线
Amazon Music Streaming Service Is Expected Soon
契尔氏男士用品筹划中
Getting a Kiehl’s Product Into a Man’s Orbit

reuters

费城出售报纸上限问题引起法律诉讼
Sale of Philadelphia newspapers caps off wrangling, legal fights

digitaling

10条没人告诉过你的创意要诀
我如何进 Google?Chrome‎视觉设计师的故事
微软“Infinity Room”大数据的无尽之美
又一场集体跟风:匿名社交上演花样模仿大赛

nofashion

Louis Vuitton美洲总裁跳槽人头马君度任CEO
H&M 二季度销售增19.6%
Zara母公司一季度强劲 将进驻天猫

madisonboom

麦肯全球最新发布 “关于购物的真相”报告:中国消费者在科技使用方面领跑全球
#巴西风云# Twitter: 时时刻刻让你爱不释手

————————————————

Blogger:

Seth’s blog

做自己喜欢的事情,还有经济报酬。
What if you could love what you get paid for?

adeevee

特伦特大学:思考、搜索、潜望镜,烧杯
Trent University: Thinking, Search, Periscope, Beaker

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M6手机:阿姆斯特朗,康德,毕达哥拉斯
M6 Mobile: Armstrong, Kant, Pythagoras

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卡尔加里农贸市场:苹果、草莓、葡萄、茄子、西红柿、香蕉
Calgary Farmers’ Market: Apple, Strawberry, Grapes, Eggplant, Tomatoes, Banana
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Nar手机:互相充电
Nar Mobile: Donor Cable

MTS Telecom:互联网宝宝
MTS Telecom: Internet Baby

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20140611 每日广告行业观察:时代集团股价大跌

行业门户

adage:

科赫兄弟的科赫工业开始了第一个全国性的广告宣传活动
Koch Brothers’ Koch Industries Begins First National Ad Campaign
为何当t – mobile加入“Framily” 就立刻增加了许多新的广告支出?
What Happens When T-Mobile Joins the ‘Framily?’ Lots of New Ad Spending
顶级公关公司承诺他们不会私自编辑客户的维基百科条目
Top PR Firms Promise They Won’t Edit Clients’ Wikipedia Entries on the Sly

nytimes

亚马逊不再给予乐高或者其他华纳视频优先权
Amazon Stops Taking Advance Orders for ‘Lego’ and Other Warner Videos
Netflix基于“神奇校车”新推儿童系列剧集
Netflix Orders New Children’s Show Based on ‘Magic School Bus’
时代集团股价大跌
Time Inc. Stock Falls in Its Debut

reuters

美国法官批准作家可与出版商直接进行结算
U.S. judge approves revised writers’ settlement with publishers

digitaling

耐克足球 《终极对决》 动画短片
互联网思维:3个段子,9大分类,19条法则
又一场集体跟风:匿名社交上演花样模仿大赛
灵感: 15个陈列风格的网页设计赏析

nofashion

阿里巴巴旗下国际电商11 Main上线 分析师称极难成功
Uniqlo 优衣库秋冬新品日本提价5%
美国鞋履品牌Toms寻求出售 最高可售6亿美元
L’Occitane 欧舒丹全年净利润大跌27.2%
Gap Inc.供应链重返缅甸

madisonboom

会心,才能一击 —基于大数据的消费者洞察 夯实营销基础
《手机人》全景研究行业篇之十一:移动视频

————————————————

Blogger:

Seth’s blog

出发点不只是你自己
It’s not about you

adeevee

Think!: 自行车
Think!: Bikes
think-bikes-outdoor-print-361301-adeevee

Think!:表情
Think!: Emoticons
think-emoticons-outdoor-print-361300-adeevee

Think!: 疲劳
Think!: Fatique
think-fatique-outdoor-print-361299-adeevee

Correio do Povo 报纸媒体
Correio do Povo Newspaper: Book Jango
correio-do-povo-newspaper-book-jango-print-361287-adeevee

correio-do-povo-newspaper-book-jango-print-361286-adeevee

correio-do-povo-newspaper-book-jango-print-361285-adeevee

可口可乐:喊出你的目标
Coca-Cola: Goal Shout, White Bottles Shout
Cannes vertical 40x60 dientes

Cannes apaisado 57x40 garganta

Glamurama时尚网站:GPDress
Glamurama Fashion website: GPDress

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20140610 每日广告行业观察:时代华纳收购 Vice Media 股份

行业门户

adage:

对于苹果来说,营销是一个全新的挑战
For Apple, Marketing Is a Whole New Game
2014年广告时代的封面大赛决赛:你会选择哪一个?
Ad Age’s 2014 Cover Contest Finalists: Which Design Would You Pick?
广告时代赞助CitiBike自行车共享计划来帮助孩子
CitiBike, Campaigns to Help Children Earn GoodWorks Effie Awards
沃尔玛使用竞争对手的折扣来推动新的忠诚计划
Walmart Uses Rivals’ Discounts to Fuel New Loyalty Program
看看苹果公司广告——史蒂夫·乔布斯在与不在的区别
A Look at Apple Advertising — With and Without Steve Jobs

nytimes

PayPal CEO转投Facebook 主管移动通信业务
Facebook Hires From PayPal to Focus on Messaging
时代华纳收购Vice Media股份 估值超20亿美元
Time Warner Said to Seek a Big Stake in Vice Media

digitaling

实力传播推出“自有媒体优先”战略理念
比稿季,你凭什么赢得好客户?
Thoughtful China: 中国青年一代的奢侈品观

nofashion

Tory Burch 十月推出首个手表系列力撼Michael Kors
American Eagle Outfitters进军欧洲 筹备圣诞前英国开店
Galeries Lafayette老佛爷百货计划米兰开店
Coty科蒂集团4.68亿美元回购股份

madisonboom

【专访】阳狮锐奇陈骥:程序化购买或将第一次真正改变广告行业生态
【图说】2014巴西世界杯全球观众剖析
为什么苹果的iBeacon技术将改变一切?

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Blogger:

Seth’s blog

忙碌的两种形式
Two kinds of busy

adeevee

可口可乐:植物让我们更快乐
Coca-Cola: Coke Plant Bottle
coca-cola-coke-plant-bottle-design-print-361218-adeevee

coca-cola-coke-plant-bottle-design-print-361217-adeevee

coca-cola-coke-plant-bottle-design-print-361216-adeevee

coca-cola-coke-plant-bottle-design-print-361215-adeevee

Glue-it广告 Glue-it: Bay Watch, Armstrong, Jackson Five

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20140609 每日广告行业观察:T-Mobile和Sprint价值320亿美元并购达成一致

行业门户

adage:

T-Mobile和Sprint价值320亿美元并购达成一致
T-Mobile’s Outspoken CEO Would Be Top Executive Following Merger With Sprint
苹果、三星加速布局移动健康领域
Apple, Samsung Pave Way For Generation of Branded Health Apps
观看世界杯是一场电视信号的战斗
World Cup Viewing Imperiled in Colombia in Fight Over TV Signals

nytimes

美国时代华纳公司将其子公司时代集团进行拆分
Time Inc. to Set a Lonely Course After a Spinoff
社交媒体发挥品牌影响力
The Well-Followed on Social Media Cash in on Their Influence
《名利场》杂志广告
Vanity Fair Ad Gives Life to What Killed the Cat

theguardian

社交媒体广告的赢家将是巴西世界杯
Social media is set to be the advertising winner at the Brazil World Cup
天空笼罩了欧洲媒体的前景
The European TV landscape is insular and national. The only person apparently interested in changing that is Rupert Murdoch

digitaling

创始人答:脸萌是怎么做到爆红的
那些关于车的电影海报
交互设计手绘草稿也能如此美丽,快来瞅瞅!

nofashion

Hugo Boss 美洲部门高管震荡
UBS瑞银上调评级至“买入” ASOS股价回升7%
Gap 5月同店销售增长1%

madisonboom

Visa携手尤塞恩·博尔特推出2014世界杯最新广告《Jamaica to Brazil》

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Blogger:

Seth’s blog

拥抱边缘 Embracing boundaries
专注的首要原因 The number #1 reason to focus

adeevee

evdefitness.com:平衡,灵活,九条命
evdefitness.com: Balanced, Flexible, Nine lives
evdefitnesscom-balanced-flexible-nine-lives-print-361124-adeevee

evdefitnesscom-balanced-flexible-nine-lives-print-361125-adeevee

evdefitnesscom-balanced-flexible-nine-lives-print-361126-adeevee

GS&P BETA代码应用 GS&P BETA Group: Fart Code

2014年世界杯:旋转广告牌 FIFA World Cup 2014: Revolving Billboard

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20140606 每日广告行业观察:阳狮获星巴克新媒体业务,Prada 股价大跌

行业门户

adage:

星巴克将雇佣阳狮集团旗下 Spark 公司作为其新媒体机构
Starbucks Goes With Spark for Media After Sending Out Agency RFI
Beats耳机世界杯广告:iPhone、MacBook出镜
Beats Electronics Breaks Epic World Cup Campaign (Including a Plug for Apple)


nytimes

“Upfront”电视广告市场开始移步向前
‘Upfront’ Market for TV Ad Sales Begins to Move
2014 “世界杯”推动广告收入快速增长
With 2014 World Cup, Soccer Ascends to Role as Premier Ad Platform

theguardian

默多克指责澳大利亚出版商不负责任
News Corp co-chairman said competitors were ‘irresponsible’ to talk about a time when it would stop printing newspapers

digitaling

豆瓣 “东西” APP
H&M 酷乐混音机
“按需营销”时代的来临
戛纳国际创意节已接收全球97个国家超37,400份参选作品
信息图形:保持创造力的29种方法
优秀创意的标准与194种创意灵感线索

nofashion

Prada股价大跌 再遭投行削价
ASOS预警全年利润率锐减 股价暴跌40%
Calvin Klein 母公司PVH 业绩低迷 股价暴跌
Victoria’s Secret维多利亚的秘密母公司L Brands 5月同店销售超预期增3%
J. Crew二季度亏损3,010万美元

madisonboom

Apple与TBWA裂缝加深,拿回电视广告创意事务

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Blogger:

Seth’s blog

清晰vs深刻 Clarity vs. impact

adeevee

Yeling安全手套 Yeling Safety Gloves: Hands
yeling-safety-gloves-hands-print-361099-adeevee

动物法律基础:动物法官 Foundation Animal in the Law: Animal Judges
foundation-animal-in-the-law-animal-judges-print-360722-adeevee

foundation-animal-in-the-law-animal-judges-print-360721-adeevee

foundation-animal-in-the-law-animal-judges-print-360720-adeevee

麦当劳:炸薯条的手 McDonald’s: Fries Hands
mcdonalds-mcdonalds-fries-hands-design-print-360907-adeevee

锡克剃须刀 Schick Razors: Free your skin

Vitasprint B12:运动闹铃 Vitasprint B12: Running alarm

Deichmann:高跟鞋导航系统 Deichmann: High Heel Navigation System

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