20140605 每日广告行业观察:Hermès重申不希望LVMH成为最大外部股东

行业门户

adage:

宝洁计划将数字广告支出调整至70%
Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

谷歌广告收入赶超YouTube
Google Looks Beyond YouTube For Video Ad Dollars

可口可乐打响世界杯主题营销战
Coca-Cola Makes 32 Local Anthems From One Global World Cup Theme

nytimes

Netflix测试网速过低警告系统 Verizon成首个攻击对象
Netflix Points at Verizon for Delays in Streaming

美司法部将审查73年前制定的音乐版权费规则
Justice Department Plans to Begin a Review of Music Licensing Rules

theguardian

匈牙利税收威胁新闻自由
Hungarian media tax threatens press freedom, says newspaper editor

digitaling

iOS7.1的16个UI细节变化
《广告狂人》中的14则经典案例, 教你如何做广告
可口可乐 “歌词瓶”夏日营销活动

nofashion

Longchamp 寄望今年销售突破5亿欧元
Hermès爱马仕重申不希望LVMH成为最大外部股东 中期计划进军非洲
香港奢侈品消费遭遇SARS以来最差零售月
再见TJoy 丁家宜 Coty科蒂宣告停止出售品牌产品

madisonboom

【麦迪逊邦专题】《可穿戴报告》- 2014年全球可穿戴应用报告

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Blogger:

Seth’s blog

Shame is a brand killer

adeevee

D ‘Buk编辑:让阅读改变你
D’Buk Editors: Reading transforms you.

Keloptic:印象派
Keloptic: Impressionism

ZMG报纸营销协会:广告效应
ZMG Newspaper Marketing Association: What happens in the world, happens for your ad.

欧内斯特·海明威基金会
The Ernest Hemingway Foundation: Old man, Farewell, Bull

AFS跨文化项目:刻板印象
AFS Intercultural Programs: Stereotypes

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20140604 每日广告行业观察

行业门户

adage:

本周最佳广告 Top5
The Creativity Top 5: The Best Brand Ideas of the Week

People Magazine Sheds About a Dozen, All You Group Publisher Exits
时代公司裁员成头条
Japan’s Line: ‘WhatsApp On Steroids,’ and Coming to America
日本Line:美国人会接受可爱的消息贴图吗?

http://adage.com/article/media/people-magazine-sheds-a-dozen/293516/

http://adage.com/article/global-news/messaging-app-line-cute-stickers-big-u-s/293488/

digitaling

广告机构势在必行的未来:连接者
写给操蛋生活的19张扯淡卡片
GXG 杰斯卡 ” 三八煮男节” APP游戏
灵感: 20例侧边导航栏网页设计欣赏
2014 AMES各大奖项得主出炉
苹果WWDC2014十大看点:发布新版Mac系统和iOS 8

http://www.digitaling.com/articles/11549.html

http://www.digitaling.com/articles/11543.html

http://www.digitaling.com/projects/12645.html

http://www.digitaling.com/articles/11579.html

http://www.digitaling.com/articles/11575.html

http://www.digitaling.com/articles/11564.html

http://www.digitaling.com/articles/11574.html

 

nofashion

Net-a-Porter将出售DVF限量版Google Glass
G-III (Calvin Klein,Tommy Hilfiger,Levi’s等品牌生产分销商) 公布2015财年一季度销售大幅上涨34.3%
Karl Lagerfeld等六设计师为Louis Vuitton路易威登推出Monogram产品庆祝品牌160周年
Uniqlo 5月同店销售增4.1%
业绩糟糕 Quiksilver 股价暴跌30%

http://www.nofashion.cn/a/1401778110238.html

http://www.nofashion.cn/a/1401798116382.html

http://www.nofashion.cn/a/1401775717019.html

http://www.nofashion.cn/a/1401777804645.html

http://www.nofashion.cn/a/1401769897558.html

madisonboom

《手机人》全景研究行业篇之八:手机社交
比稿10年谈比稿

http://www.madisonboom.com/2014/06/04/%E6%AF%94%E7%A8%BF10%E5%B9%B4%E8%B0%88%E6%AF%94%E7%A8%BF/

http://www.madisonboom.com/2014/06/03/%E3%80%8A%E6%89%8B%E6%9C%BA%E4%BA%BA%E3%80%8B%E5%85%A8%E6%99%AF%E7%A0%94%E7%A9%B6%E8%A1%8C%E4%B8%9A%E7%AF%87%E4%B9%8B%E5%85%AB%EF%BC%9A%E6%89%8B%E6%9C%BA%E7%A4%BE%E4%BA%A4/

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Blogger:
Seth’s blog

More people saying less (and a few more people saying more)
越来越多的人说越来越少的话

http://sethgodin.typepad.com/seths_blog/2014/06/more-people-saying-less-and-a-few-people-saying-more.html

adeevee

Keloptic: Impressionism
Keloptic:印象派

keloptic-keloptic-impressionism-print-361026-adeevee keloptic-keloptic-impressionism-print-361025-adeevee
ZMG Newspaper Marketing Association: What happens in the world, happens for your ad.
ZMG报纸营销协会:广告效应

zmg-newspaper-marketing-association-the-newspaper-effect-direct-marketing-361024-adeeveezmg-newspaper-marketing-association-the-newspaper-effect-direct-marketing-361022-adeevee
The Ernest Hemingway Foundation: Old man, Farewell, Bull
欧内斯特·海明威基金会

the-ernest-hemingway-foundation-old-man-farewell-bull-print-361006-adeevee
AFS Intercultural Programs: Stereotypes
AFS跨文化项目:刻板印象

afs-intercultural-programs-stereotypes-print-360966-adeevee

afs-intercultural-programs-stereotypes-print-360967-adeevee

afs-intercultural-programs-stereotypes-print-360968-adeevee

http://www.adeevee.com/2014/06/keloptic-impressionism-print/

http://www.adeevee.com/2014/06/zmg-newspaper-marketing-association-the-newspaper-effect-direct-marketing/

http://www.adeevee.com/2014/06/the-ernest-hemingway-foundation-old-man-farewell-bull-print/

http://www.adeevee.com/2014/06/afs-intercultural-programs-stereotypes-print/

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Seth’s blog

More people saying less (and a few more people saying more)
“Ditto!”

Opening the doors for the masses to speak, giving everyone who cares to have one a microphone–it has led to an explosion in people speaking. And most people, most of the time, are saying virtually nothing. Nothing worth reading, nothing worth repeating, certainly nothing worth remembering.

They’re speaking, not speaking up.

But a few people…

A few people, people who would never have been chosen by those in power, are saying more. Writing more deeply, connecting more viscerally, changing the things around them.

That’s each of us, at our best.

There’s a cost of speaking up, of course. The cost of being wrong, or rubbing someone the wrong way, or merely in living with the uncertainty of what will happen next.

There’s a cost to being banal, though. That cost isn’t as easily felt, but it’s real. It’s the cost of boring your audience, of dumping ‘me too’ on people who have something better to do with their time. And especially, the cost of living in hiding, giving in to our fear.

Every day we can wonder and worry about whether a blog post is worth it. Not whether or not the microphone is working, but whether it’s worth using at all.

It’s much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling…

The path of chiming in is safe and easy and carries little apparent risk and less reward (for you and for your readers). Choosing to dig deep and say more, though, is where both risk and reward live.

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